{
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    "title" : "Create a foundation |Digital.gov",
    "description": "Create a foundation",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/guides/web-analytics-playbook/create-a-foundation-for-your-strategy/index.json","item" : [
    {"title" :"Create a foundation","deck" : "","summary" : "Before starting, be sure to define your mission, goals, and key performance indicators.","date" : "2020-09-15T09:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","primary_image" : { "uid" : "guide-web-analytics-playbook", "alt" :
  "Illustration of man pointing to business strategy on a website", "width" :
  "1200", "height" :
  "630", "credit" :
  "Mykyta Dolmatov/iStock via Getty Images", "caption" :
  "", "format" :
  "png" },"branch" : "bc-archive-content-3",
      "filename" :"create-a-foundation-for-your-strategy.md",
      
      "filepath" :"guides/web-analytics-playbook/create-a-foundation-for-your-strategy.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/guides/web-analytics-playbook/create-a-foundation-for-your-strategy.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/guides/web-analytics-playbook/create-a-foundation-for-your-strategy.md","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/guides/web-analytics-playbook/create-a-foundation-for-your-strategy/","content" :"\u003cp\u003eBuild a solid foundation for your team by defining your website mission, goals, and key performance indicators (KPIs). Then your team can focus on reporting that matters. Don’t rely on pageviews alone; shift your team’s analytics framework to discover rich and meaningful insights that make a difference.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eChecklist:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eMeet with your stakeholders and website management team to discuss the site’s overarching purpose\u003c/li\u003e\n\u003cli\u003eDefine your target audience(s)\u003c/li\u003e\n\u003cli\u003eDefine online objectives for your target audience(s)\u003c/li\u003e\n\u003cli\u003eDetermine which goals your analytics tool can measure\u003c/li\u003e\n\u003cli\u003eCreate KPIs\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKey Questions:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eWho are our users?\u003c/li\u003e\n\u003cli\u003eWhat are the most important things for our users to achieve?\u003c/li\u003e\n\u003cli\u003eHow does our site contribute to the organizational mission?\u003c/li\u003e\n\u003cli\u003eWhich KPIs would denote success at-a-glance?\u003c/li\u003e\n\u003cli\u003eCan we capture those KPIs with our tool?\u003c/li\u003e\n\u003cli\u003eHow can we capture other important metrics?\u003c/li\u003e\n\u003cli\u003eWhat can’t this tool tell us?\u003c/li\u003e\n\u003c/ul\u003e\n"}
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