{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "guides",
    "type" : "single",
    "title" : "Commit to action |Digital.gov",
    "description": "Commit to action",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/guides/web-analytics-playbook/commit-to-action/index.json","item" : [
    {"title" :"Commit to action","deck" : "","summary" : "Create actionable plans based on data to ensure success.","date" : "2020-09-15T09:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","primary_image" : { "uid" : "guide-web-analytics-playbook", "alt" :
  "Illustration of man pointing to business strategy on a website", "width" :
  "1200", "height" :
  "630", "credit" :
  "Mykyta Dolmatov/iStock via Getty Images", "caption" :
  "", "format" :
  "png" },"branch" : "bc-archive-content-3",
      "filename" :"commit-to-action.md",
      
      "filepath" :"guides/web-analytics-playbook/commit-to-action.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/guides/web-analytics-playbook/commit-to-action.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/guides/web-analytics-playbook/commit-to-action.md","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/guides/web-analytics-playbook/commit-to-action/","content" :"\u003cp\u003eOnce you have your strategy, set forth processes to improve your website based on what you find. Many organizations generate reports, but fail to act on the data. Web analytics tools have a reputation for use in advertising or maximizing sales, but most government sites aren’t e-commerce driven. Therefore, use the insights you draw from your analytics tool to structure content, reduce repetition, prioritize work, streamline outreach, improve user experience (UX), etc. Your team may need to coordinate with developer, design, content, and social media teams.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eChecklist:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eTalk with senior leadership about basing action plans on data\u003c/li\u003e\n\u003cli\u003eTest and measure improvements (\u003ca href=\"https://digital.gov/guides/web-analytics-playbook/\"\u003eA/B testing\u003c/a\u003e)\u003c/li\u003e\n\u003cli\u003ePractice storytelling to translate data for leadership (visualization tools)\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKey Questions:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhat do these data tell me about our users?\u003c/li\u003e\n\u003cli\u003eWhat can we do to improve the experience for our target audience(s)?\u003c/li\u003e\n\u003cli\u003eWhat other tools can we use to help us?\u003c/li\u003e\n\u003cli\u003eHow do we know if our efforts are worthwhile?\u003c/li\u003e\n\u003cli\u003eWhat new internal communication channels can we use to assist us?\u003c/li\u003e\n\u003c/ul\u003e\n"}
  ]
}