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    "title" : "Establish goals |Digital.gov",
    "description": "Establish goals",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/guides/public-participation/establish-goals/index.json","item" : [
    {"title" :"Establish goals","deck" : "","summary" : "Learn how to clearly define and communicate your objectives.","date" : "2020-09-08T09:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","primary_image" : { "uid" : "guide-public-participation", "alt" :
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      "filename" :"establish-goals.md",
      
      "filepath" :"guides/public-participation/establish-goals.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/guides/public-participation/establish-goals.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/guides/public-participation/establish-goals.md","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/guides/public-participation/establish-goals/","content" :"\u003ch2 id=\"play-1clearly-define-and-communicate-your-objectives\"\u003ePlay 1: Clearly define and communicate your objectives\u003c/h2\u003e\n\u003cp\u003eFederal agencies understand the importance of meaningful public engagement. The type of engagement will differ for each organization, depending on resources, audience and mission. Every agency must set goals that align with its unique definition of success and empowers the public to engage with agencies in order to influence government priorities.\u003c/p\u003e\n\u003ch3 id=\"checklist\"\u003eChecklist\u003c/h3\u003e\n\u003cul\u003e\n\u003cli\u003eIdentify what goal(s) you aim to achieve.\u003c/li\u003e\n\u003cli\u003eDevelop a plan that includes a timeline, and strategy – ramp up and drawdown.\u003c/li\u003e\n\u003cli\u003eEvaluate organizational capacity for engaging and managing public participation.\u003c/li\u003e\n\u003cli\u003eIdentify internal and external stakeholders and partners.\u003c/li\u003e\n\u003cli\u003eEvaluate and change strategy based on feedback and performance data.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"case-studies\"\u003eCase studies\u003c/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https://www.epolicyworks.org/epw/about/\" title=\"ePolicyWorks\"\u003eePolicyWorks\u003c/a\u003e is an initiative by the Department of Labor’s Office of Disability Employment Policy. The tool is designed around a clear policy-making objective and addresses specific challenges in collaborative policy making.\u003c/li\u003e\n\u003cli\u003eAgencies can use the \u003ca href=\"http://www.regulations.gov/#!home\" title=\"Regulations.gov\"\u003eRegulations.gov\u003c/a\u003e portal during the commenting period to consider public input and make relevant, appropriate revisions. \u003ca href=\"http://www.regulations.gov/#!home\" title=\"Regulations.gov\"\u003eRegulations.gov\u003c/a\u003e is a portal that simplifies finding, reviewing, and submitting comments on Rules and Proposed Rules that appear in the Federal Register.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"resources\"\u003eResources\u003c/h3\u003e\n\u003cul\u003e\n\u003cli\u003eThe \u003ca href=\"http://www2.epa.gov/international-cooperation/public-participation-guide\" title=\"Environmental Protection Agency Public Participation Guide\"\u003eEnvironmental Protection Agency Public Participation Guide\u003c/a\u003e contains numerous resources, including an excellent discussion of \u003ca href=\"http://www2.epa.gov/international-cooperation/public-participation-guide-situation-assessments\" title=\"situation assessments\"\u003esituation assessments\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"http://onlinepubs.trb.org/onlinepubs/tcrp/tcrp_syn_89.pdf\" title=\"Synthesis 89\"\u003eSynthesis 89\u003c/a\u003e, by Scott Giering, discusses The Transit Cooperative Research Program’s efforts to coordinate effective public participation strategies for transit, e.g. goal-setting, information exchange, and identifying “the public.”\u003c/li\u003e\n\u003cli\u003eThe Department of Transportation’s Federal Highway Administration provides a \u003ca href=\"http://www.planning.dot.gov/focus_publicEngage.asp\" title=\"Transportation Professional Capacity Building site \"\u003eTransportation Professional Capacity Building site\u003c/a\u003e with many resources and \u003ca href=\"http://www.planning.dot.gov/focus_caseStudies.asp\" title=\"case studies\"\u003ecase studies\u003c/a\u003e.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"metrics-how-do-you-know-you-successfully-established-goals\"\u003eMetrics: How do you know you successfully established goals?\u003c/h3\u003e\n\u003cp\u003eMetrics will vary according to the platform you use. Some broad examples include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eSurveys – responses should drive learning and improvement.\u003c/li\u003e\n\u003cli\u003eWeb – Google Analytics or heat-mapping shows participant engagement.\u003c/li\u003e\n\u003cli\u003eEmail – click rates, bounce rates, unsubscribes, participation in a call-to-action.\u003c/li\u003e\n\u003cli\u003eSocial Media – participant engagement analytics, reach, changing behavior, hashtag use.\u003c/li\u003e\n\u003cli\u003eApps (native and mobile) – use statistics, are “transactions” being completed, is there input or feedback from the field (i.e. uploading multiple photos in citizen science app), are people actively using a native app (i.e. logging in multiple times).\u003c/li\u003e\n\u003cli\u003eOnline Video Chats (i.e. hangouts) – participation rate, views.\u003c/li\u003e\n\u003cli\u003eDiscussion Threads (i.e. chat rooms) – number of participants, input from the public, up votes/down votes.\u003c/li\u003e\n\u003cli\u003eBlog – viewership, comments, action audience takes next.\u003c/li\u003e\n\u003cli\u003eTransactional – hard numbers related to online transaction completion.\u003c/li\u003e\n\u003cli\u003eRates of completion for public participation opportunities (e.g. Comment form submissions to federal agencies)\u003c/li\u003e\n\u003cli\u003eRates of API participation and usage, e.g. number of API implementations, queries received via API, successful submissions received via API.\u003c/li\u003e\n\u003c/ul\u003e\n"}
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}