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    "title" : "The HCD approach |Digital.gov",
    "description": "The HCD approach",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/guides/hcd/introduction/approach/index.json","item" : [
    {"title" :"The HCD approach","date" : "2023-07-24T09:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","primary_image" : { "uid" : "hcd-guide-intro", "alt" :
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      "filename" :"approach.md",
      
      "filepath" :"guides/hcd/introduction/approach.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/guides/hcd/introduction/approach.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/guides/hcd/introduction/approach.md","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/guides/hcd/introduction/approach/","content" :"\n\n\n\n\n\n\u003cdiv class=\"quote-block \"\u003e\n    \u003cblockquote\u003e\n      \u003cspan class=\"quote-block__quotation-mark\"\u003e“\u003c/span\u003e\n      What people say, and what people do, and what people say they do, are entirely different things.\n      \u003cspan class=\"quote-block__quotation-mark\"\u003e”\u003c/span\u003e\u003ccite\u003e— Dr. Margaret Mead, Anthropologist\u003c/cite\u003e\u003c/blockquote\u003e\n  \u003c/div\u003e\n\u003cp\u003eThis famous quote by Dr. Margaret Mead is a central truth to the social sciences and processes that build on them. Human-centered design is grounded in empathy and understanding. It begins with observation and research. We hear from people in their own words, to gain an understanding of what they want, expect, and need from a system, product, or experience.\u003c/p\u003e\n\u003ch3 id=\"discovery-phase\"\u003eDiscovery phase\u003c/h3\u003e\n\u003cp\u003eIn the initial phase of HCD, you will become an expert in the context for your design project. You’ll build a problem frame. You’ll observe situations and talk to people. You’ll challenge your assumptions by going to the source and being open to what you see and hear.\u003c/p\u003e\n\u003cp\u003e\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n  \n  \n  \n  \n  \n\n  \n  \n    \n      \n    \n  \n\n\n\n  \n\u003cdiv class=\"dg-featured-resource\"\u003e\n    \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/guides/hcd/discovery-concepts/\" class=\"dg-featured-resource__body\"\u003e\n      \u003cdiv class=\"dg-featured-resource__text\"\u003e\n        \u003cp class=\"dg-featured-resource__kicker\"\u003eHCD Guide Series\u003c/p\u003e\n        \n          \u003ch2 class=\"dg-featured-resource__text-title\"\u003eDiscovery concepts guide\u003c/h2\u003e\n        \n        \n          \u003cp class=\"dg-featured-resource__text-description\"\u003eExplains the “why” behind conducting discovery research\u003c/p\u003e\n        \n      \u003c/div\u003e\n      \n        \u003cdiv class=\"dg-featured-resource__image\"\u003e\n\n\u003c/div\u003e\n      \n    \u003c/a\u003e\n  \u003c/div\u003e\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n  \n  \n  \n  \n  \n\n  \n  \n    \n      \n    \n  \n\n\n\n  \n\u003cdiv class=\"dg-featured-resource\"\u003e\n    \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/guides/hcd/discovery-operations/\" class=\"dg-featured-resource__body\"\u003e\n      \u003cdiv class=\"dg-featured-resource__text\"\u003e\n        \u003cp class=\"dg-featured-resource__kicker\"\u003eHCD Guide Series\u003c/p\u003e\n        \n          \u003ch2 class=\"dg-featured-resource__text-title\"\u003eDiscovery operations guide\u003c/h2\u003e\n        \n        \n          \u003cp class=\"dg-featured-resource__text-description\"\u003eStep-by-step guidance on how to conduct discovery research\u003c/p\u003e\n        \n      \u003c/div\u003e\n      \n        \u003cdiv class=\"dg-featured-resource__image\"\u003e\n\n\u003c/div\u003e\n      \n    \u003c/a\u003e\n  \u003c/div\u003e\u003c/p\u003e\n\u003ch3 id=\"design-phase\"\u003eDesign phase\u003c/h3\u003e\n\u003cp\u003eAfter gathering insights and defining opportunities, you’ll start to build prototypes and work through design ideas. You won’t try to perfect these too soon. Instead, you will prioritize iteration, test with customers, and make incremental refinements. Build, test, and repeat.\u003c/p\u003e\n\u003cp\u003e\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n  \n  \n  \n  \n  \n\n  \n  \n    \n      \n    \n  \n\n\n\n  \n\u003cdiv class=\"dg-featured-resource\"\u003e\n    \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/guides/hcd/design-concepts/\" class=\"dg-featured-resource__body\"\u003e\n      \u003cdiv class=\"dg-featured-resource__text\"\u003e\n        \u003cp class=\"dg-featured-resource__kicker\"\u003eHCD Guide Series\u003c/p\u003e\n        \n          \u003ch2 class=\"dg-featured-resource__text-title\"\u003eDesign concepts guide\u003c/h2\u003e\n        \n        \n          \u003cp class=\"dg-featured-resource__text-description\"\u003eSelect methods for designing products, services, and systems\u003c/p\u003e\n        \n      \u003c/div\u003e\n      \n        \u003cdiv class=\"dg-featured-resource__image\"\u003e\n\n\u003c/div\u003e\n      \n    \u003c/a\u003e\n  \u003c/div\u003e\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n  \n  \n  \n  \n  \n\n  \n  \n    \n      \n    \n  \n\n\n\n  \n\u003cdiv class=\"dg-featured-resource\"\u003e\n    \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/guides/hcd/design-operations/\" class=\"dg-featured-resource__body\"\u003e\n      \u003cdiv class=\"dg-featured-resource__text\"\u003e\n        \u003cp class=\"dg-featured-resource__kicker\"\u003eHCD Guide Series\u003c/p\u003e\n        \n          \u003ch2 class=\"dg-featured-resource__text-title\"\u003eDesign operations guide\u003c/h2\u003e\n        \n        \n          \u003cp class=\"dg-featured-resource__text-description\"\u003eHow to design solutions based on discovery research\u003c/p\u003e\n        \n      \u003c/div\u003e\n      \n        \u003cdiv class=\"dg-featured-resource__image\"\u003e\n\n\u003c/div\u003e\n      \n    \u003c/a\u003e\n  \u003c/div\u003e\u003c/p\u003e\n\u003ch3 id=\"delivery-phase\"\u003eDelivery phase\u003c/h3\u003e\n\u003cp\u003eAfter prototyping and testing, you’ll be ready to finalize your design, bring it to life, and share it out into the world. You’ll work with stakeholders to plan the logistics around the launch. You’ll also set goals and expectations for the launch.\u003c/p\u003e\n\n\n\n\n  \n\u003carticle\n  class=\"dg-note dg-note--alert\"\n\u003e\n  \u003ch4 class=\"dg-note__heading\"\u003e\n    \u003csvg\n      class=\"dg-note__icon usa-icon dg-icon dg-icon--large\"\n      aria-hidden=\"true\"\n      focusable=\"false\"\n    \u003e\n      \u003cuse xlink:href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/uswds/img/sprite.svg#report\"\u003e\u003c/use\u003e\n    \u003c/svg\u003e\n    \n      \n        Alert\n      \n    \n  \u003c/h4\u003e\n  The Delivery Guides are currently in development.\n\u003c/article\u003e\n\n\u003ch3 id=\"measurement-phase\"\u003eMeasurement phase\u003c/h3\u003e\n\u003cp\u003eYou’ll learn how your design solution is performing. You’ll get quantitative and qualitative feedback to learn if you’re meeting your goals and expectations. You’ll use this data to improve your design.\u003c/p\u003e\n\n\n\n\n  \n\u003carticle\n  class=\"dg-note dg-note--alert\"\n\u003e\n  \u003ch4 class=\"dg-note__heading\"\u003e\n    \u003csvg\n      class=\"dg-note__icon usa-icon dg-icon dg-icon--large\"\n      aria-hidden=\"true\"\n      focusable=\"false\"\n    \u003e\n      \u003cuse xlink:href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/uswds/img/sprite.svg#report\"\u003e\u003c/use\u003e\n    \u003c/svg\u003e\n    \n      \n        Alert\n      \n    \n  \u003c/h4\u003e\n  The Measurement Guides are currently in development.\n\u003c/article\u003e\n\n"}
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