{
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    "title" : "Make data-informed decisions |Digital.gov",
    "description": "Make data-informed decisions",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/guides/dap/make-data-informed-decisions/index.json","item" : [
    {"title" :"Make data-informed decisions","deck" : "How to turn the DAP data into actionable insights","summary" : "Learn how to use custom reports to turn the DAP data into actionable insights.","date" : "2019-07-31T09:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","primary_image" : { "uid" : "guide-dap", "alt" :
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      "filename" :"make-data-informed-decisions.md",
      
      "filepath" :"guides/dap/make-data-informed-decisions.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/guides/dap/make-data-informed-decisions.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/guides/dap/make-data-informed-decisions.md","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/guides/dap/make-data-informed-decisions/","aliases" : {"0" : "/services/dap/common-questions-about-dap-faq/","1" : "/services/dap/common-questions-about-dap/","2" : "/guide/dap/common-questions-about-dap/"},"content" :"\u003cp\u003eAfter \u003ca href=\"https://digital.gov/guides/dap/get-started-with-dap/#content-start\"\u003eadding the Digital Analytics Program (DAP) code\u003c/a\u003e to collect DAP data, be sure to use it to understand how the public interacts with your agency websites and make data-informed decisions to improve their experience.\u003c/p\u003e\n\u003ch2 id=\"run-custom-reports\"\u003eRun custom reports\u003c/h2\u003e\n\u003cp\u003eThe DAP team offers several custom reports to deliver website traffic, usage metrics, and user demographics and engagement data.\u003c/p\u003e\n\u003cp\u003eWatch the video below, Guide to the Digital Analytics Program (DAP): How to find info on user devices, regions, \u0026amp; languages, to learn about the three user-detailed reports for User Device, User Region, and User Language.\u003c/p\u003e\n\n\n\n\n\n\n\u003cdiv\n  class=\"video\"\n  style=\"position: relative; padding-bottom: 56.25%; padding-top: 30px; height: 0; overflow: hidden;\"\n\u003e\n  \n  \u003ciframe src=\"https://www.youtube.com/embed/pCW4jmTyKpU\" title=\"Guide to the Digital Analytics Program (DAP): How to find info on user devices, regions, \u0026amp; languages\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" allowfullscreen=\"\" frameborder=\"0\" \u003e\u003c/iframe\u003e\n\u003c/div\u003e\n\n\u003cp\u003e\u003ca href=\"https://s3.amazonaws.com/digitalgov/static/dap-video-content-presentation-slides-video-2.pptx\"\u003eView the slides (PowerPoint presentation, 3.8 MB, 14 slides)\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003eWatch the video below, Guide to the Digital Analytics Program (DAP): How to find info on traffic, engagement, and downloads, to learn about four other user-detailed reports: User Traffic (Channel), User Traffic (Source/Medium), User Engagement, and User Downloads.\u003c/p\u003e\n\n\n\n\n\n\n\u003cdiv\n  class=\"video\"\n  style=\"position: relative; padding-bottom: 56.25%; padding-top: 30px; height: 0; overflow: hidden;\"\n\u003e\n  \n  \u003ciframe src=\"https://www.youtube.com/embed/Wj3h_-ThPgA\" title=\"Guide to the Digital Analytics Program (DAP): How to find info on traffic, engagement, and downloads\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" allowfullscreen=\"\" frameborder=\"0\" \u003e\u003c/iframe\u003e\n\u003c/div\u003e\n\n\u003cp\u003e\u003ca href=\"https://s3.amazonaws.com/digitalgov/static/dap-video-content-presentation-slides-video-3.pptx\"\u003eView the slides (PowerPoint presentation, 3.9 MB, 15 slides)\u003c/a\u003e\u003c/p\u003e\n\n\n\n\u003carticle\n  class=\"dg-note \"\n\u003e\n  \u003ch4 class=\"dg-note__heading\"\u003e\n    \u003csvg\n      class=\"dg-note__icon usa-icon dg-icon dg-icon--large\"\n      aria-hidden=\"true\"\n      focusable=\"false\"\n    \u003e\n      \u003cuse xlink:href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/uswds/img/sprite.svg#notifications\"\u003e\u003c/use\u003e\n    \u003c/svg\u003e\n    \n      Note\n    \n  \u003c/h4\u003e\n  \u003cp\u003eDAP is for governmentwide use, and only the DAP team has admin rights to create dashboards and manage users in DAP.\u003c/p\u003e\n\u003cp\u003eFor more administrative control over reporting and user management, the DAP team encourages participating agencies to implement other web analytics tools in addition to DAP.\u003c/p\u003e\n\n\u003c/article\u003e\n\n\u003ch2 id=\"create-notifications-for-custom-insights\"\u003eCreate notifications for custom insights\u003c/h2\u003e\n\u003cp\u003eYou can \u003ca href=\"https://support.google.com/analytics/answer/9443595\"\u003ecreate custom insights\u003c/a\u003e to define conditions that detect changes in your data that are important to you. When the conditions are triggered, you see the insights on the Insights dashboard, and you can optionally receive email alerts. By default, all users on a property see all triggered custom insights in the Insight dashboard.\u003c/p\u003e\n\u003cdiv class=\"box \"\u003e\n  \u003cstrong\u003eDo you have a question for the DAP team?\u003c/strong\u003e Send an email to \u003ca href=\"mailto:dap@gsa.gov\"\u003edap@gsa.gov\u003c/a\u003e, and they’ll get back to you.\n\u003c/div\u003e\n\n"}
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