{
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    "title" : "Understanding the Digital Analytics Program |Digital.gov",
    "description": "Understanding the Digital Analytics Program",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/guides/dap/index.json","item" : [
    {"title" :"Understanding the Digital Analytics Program","deck" : "A free analytics tool for measuring digital services in the federal government","summary" : "The Digital Analytics Program (DAP) offers advanced, easy web analytics for federal agencies.","date" : "2019-07-31T09:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","topics" : {
        
            "analytics" : "Analytics",
            "digital-service-delivery" : "Digital service delivery",
            "user-experience" : "User experience"
            },"primary_image" : { "uid" : "guide-dap", "alt" :
  "Business people working on data analytics for the web", "width" :
  "1200", "height" :
  "630", "credit" :
  "drogatnev/iStock via Getty Images", "caption" :
  "", "format" :
  "png" },"branch" : "bc-archive-content-3",
      "filename" :"_index.md",
      
      "filepath" :"guides/dap/_index.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/guides/dap/_index.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/guides/dap/_index.md","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/guides/dap/","aliases" : {"0" : "/guide/dap/","1" : "/guides/dap/become-a-dap-certified-analyst/","2" : "/dap/","3" : "/services/dap/","4" : "/services/dap/incorporating-the-digital-analytics-program-tool-into-your-agencys-metric-program/","5" : "/services/dap/dap-digital-metrics-guidance-and-best-practices/","6" : "/services/dap/guidance-for-dap-gov-wide-data/","7" : "/guides/dap/add-your-site-dap/","8" : "/guides/dap/common-questions-about-dap/","9" : "/guides/dap/gaining-access-to-dap-data/","10" : "/guides/dap/guidelines-for-sharing-dap-data/","11" : "/2015/03/04/what-is-the-digital-analytics-program-dap/"},"weight" : "9","content" :"\u003ch2 id=\"what-is-dap\"\u003eWhat is DAP?\u003c/h2\u003e\n\u003cp\u003eThe Digital Analytics Program (DAP) helps federal agencies understand how the public finds, accesses, and uses government services online.\u003c/p\u003e\n\u003cp\u003eThe U.S. General Services Administration (GSA) provides DAP as a shared service, so all federal agencies can use DAP’s web analytics tools, training, and support at no cost.\u003c/p\u003e\n\u003cp\u003eDAP uses Google Analytics 360 to measure traffic and engagement across thousands of federal government websites and apps, reporting analytics under a single federal-wide shared account. Google Analytics 360 is the paid, enterprise version of Google Analytics 4 (GA4).\u003c/p\u003e\n\u003ch2 id=\"why-use-dap\"\u003eWhy use DAP?\u003c/h2\u003e\n\u003cp\u003eFor millions, access to digital services isn’t a luxury — it’s critical. And the public’s experiences using government websites to find unemployment support, file taxes, apply for student loans, or get assistance with housing, childcare, or food can dramatically affect how they feel about the federal government.\u003c/p\u003e\n\u003cp\u003eAll federal agencies can use DAP to better understand user behavior and improve their public-facing websites and digital services, which will make it easier for the public to access the information and services that they count on each and every day.\u003c/p\u003e\n\u003cp\u003eAdditionally, \u003ca href=\"https://digital.gov/resources/delivering-digital-first-public-experience/\"\u003eM-23-22, Delivering a Digital-First Public Experience\u003c/a\u003e requires all federal executive branch agencies to use DAP:\u003c/p\u003e\n\n\n\n\n\n\n\u003cdiv class=\"quote-block \"\u003e\n    \u003cblockquote\u003e\n      \u003cspan class=\"quote-block__quotation-mark\"\u003e“\u003c/span\u003e\n      Agencies are required to participate in GSA’s government-wide Digital Analytics Program (DAP). Participation in DAP does not preclude agencies from using other web analytics services.\n      \u003cspan class=\"quote-block__quotation-mark\"\u003e”\u003c/span\u003e\u003ccite\u003e— M-23-22, Section III-A, Subsection 6\u003c/cite\u003e\u003c/blockquote\u003e\n  \u003c/div\u003e\n\u003ch2 id=\"learn-more-about-dap\"\u003eLearn more about DAP\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https://digital.gov/guides/dap/get-started-with-dap/#content-start\"\u003eGet started with DAP: Use DAP to better understand user behavior\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://digital.gov/guides/dap/make-data-informed-decisions/#content-start\"\u003eMake data-informed decisions: How to turn the DAP data into actionable insights\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://digital.gov/guides/dap/glossary-of-terms/#content-start\"\u003eGlossary of terms: Browse DAP terms\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://digital.gov/guides/dap/gsa-dap-terms-of-service/#content-start\"\u003eTerms of service: GSA offers DAP subject to your acceptance of these terms\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cdiv class=\"box \"\u003e\n  \u003cstrong\u003eDo you have a question for the DAP team?\u003c/strong\u003e Send an email to \u003ca href=\"mailto:dap@gsa.gov\"\u003edap@gsa.gov\u003c/a\u003e, and they’ll get back to you.\n\u003c/div\u003e\n\n"}
  ]
}