{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "guides",
    "type" : "single",
    "title" : "Glossary of terms |Digital.gov",
    "description": "Glossary of terms",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/guides/dap/glossary-of-terms/index.json","item" : [
    {"title" :"Glossary of terms","deck" : "Browse DAP terms","summary" : "Browse common terms that you will need to understand when using DAP.","date" : "2019-07-31T09:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","primary_image" : { "uid" : "guide-dap", "alt" :
  "Business people working on data analytics for the web", "width" :
  "1200", "height" :
  "630", "credit" :
  "drogatnev/iStock via Getty Images", "caption" :
  "", "format" :
  "png" },"branch" : "bc-archive-content-3",
      "filename" :"glossary-of-terms.md",
      
      "filepath" :"guides/dap/glossary-of-terms.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/guides/dap/glossary-of-terms.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/guides/dap/glossary-of-terms.md","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/guides/dap/glossary-of-terms/","aliases" : {"0" : "/services/dap/gaining-access-to-dap-data/","1" : "/guide/dap/gaining-access-to-dap-data/"},"content" :"\u003ch2 id=\"what-are-common-dap-terms\"\u003eWhat are common DAP terms?\u003c/h2\u003e\n\u003cp\u003eThere are some common terms that you will need to understand when using the Digital Analytics Program (DAP).\u003c/p\u003e\n\u003ch3 id=\"custom-dimensions-and-parameters\"\u003eCustom dimensions and parameters\u003c/h3\u003e\n\u003cp\u003eNot every agency website or app is alike, so you can add \u003ccode\u003ecustom dimensions\u003c/code\u003e in addition to the standard, default dimensions. DAP-specific custom parameters include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAgency\u003c/li\u003e\n\u003cli\u003eSub-agency\u003c/li\u003e\n\u003cli\u003eSearch term\u003c/li\u003e\n\u003cli\u003eFile download type, such as pdf and csv\u003c/li\u003e\n\u003cli\u003eDAP code version\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"hostnames-and-pages\"\u003eHostnames and pages\u003c/h3\u003e\n\u003cp\u003eA \u003ccode\u003ehostname\u003c/code\u003e is a unique name for a domain or website (such as \u003ccode\u003egsa.gov\u003c/code\u003e, or \u003ccode\u003eanalytics.usa.gov\u003c/code\u003e). Think of a hostname as a book.\u003c/p\u003e\n\u003cp\u003eA \u003ccode\u003epage\u003c/code\u003e is a portion of a hostname (such as: analytics.usa.gov/\u003cstrong\u003edata\u003c/strong\u003e, irs.gov/\u003cstrong\u003enewsroom\u003c/strong\u003e, or nasa.gov/learning-resources/\u003cstrong\u003ecolleges-and-universities\u003c/strong\u003e). Think of it as a single page in the book.\u003c/p\u003e\n\u003ch3 id=\"metrics-and-dimensions\"\u003eMetrics and dimensions\u003c/h3\u003e\n\u003cp\u003eA \u003ccode\u003emetric\u003c/code\u003e is a number. More specifically, a metric is a data measurement used to report on how a website performs. Common metrics in DAP include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eTotal pageviews\u003c/li\u003e\n\u003cli\u003eTotal sessions\u003c/li\u003e\n\u003cli\u003eBounce rate\u003c/li\u003e\n\u003cli\u003eTotal users\u003c/li\u003e\n\u003cli\u003eAverage session duration\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eA \u003ccode\u003edimension\u003c/code\u003e is a data attribute or characteristic that provides additional information about your website or app user. Standard dimensions include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eDevice\u003c/li\u003e\n\u003cli\u003ePlatform\u003c/li\u003e\n\u003cli\u003eTraffic source\u003c/li\u003e\n\u003cli\u003eCountry\u003c/li\u003e\n\u003cli\u003eCity\u003c/li\u003e\n\u003cli\u003ePage path\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"sessions-and-views\"\u003eSessions and views\u003c/h3\u003e\n\u003cp\u003eA \u003ccode\u003esession\u003c/code\u003e (or visit) is a period of time during which a user interacts with your website or app. Total sessions is a count of the total number of sessions (visits) to your website and/or mobile app. Sessions tell you how much time users spend on your site. A session begins when a user opens a website and/or app and ends when they close the website and/or app or are inactive for 30 minutes.\u003c/p\u003e\n\u003cp\u003eA \u003ccode\u003eview\u003c/code\u003e (or pageview) is the total number of web pages and/or app screens that users saw. A screenview is the app equivalent of a pageview. A user can view multiple pages or screens during a single session. Views show you the relative popularity of different pages.\u003c/p\u003e\n\u003ch3 id=\"properties-and-subproperties\"\u003eProperties and subproperties\u003c/h3\u003e\n\u003cp\u003eA \u003ccode\u003eproperty\u003c/code\u003e refers to the account used for Google Analytics, DAP uses Google Analytics 360 to collect and analyze web traffic data.\u003c/p\u003e\n\u003cp\u003eA \u003ccode\u003esubproperty\u003c/code\u003e is a way to group data and measurements by parent agency, allowing agencies to find data for their websites more quickly. Agency-specific subproperties are set up at the parent agency level (e.g., Department of Health and Human Services, Department of Defense, General Services Administration).\u003c/p\u003e\n\u003cp\u003eTo use agency-specific data, choose the corresponding agency subproperty. Data for lower-level divisions within an agency (e.g., bureaus, departments, offices, sub-agencies, etc.) are reported inside the main agency subproperty.\u003c/p\u003e\n\u003cp\u003eTo view governmentwide data for all websites using DAP, visit \u003ca href=\"https://google.com/analytics\"\u003ehttps://google.com/analytics\u003c/a\u003e and sign in with your official .gov or .mil email address. Then, choose the option, \u003ccode\u003e0 - DAP Gov-wide View\u003c/code\u003e.\u003c/p\u003e\n\n\n\n\u003carticle\n  class=\"dg-note \"\n\u003e\n  \u003ch4 class=\"dg-note__heading\"\u003e\n    \u003csvg\n      class=\"dg-note__icon usa-icon dg-icon dg-icon--large\"\n      aria-hidden=\"true\"\n      focusable=\"false\"\n    \u003e\n      \u003cuse xlink:href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/uswds/img/sprite.svg#notifications\"\u003e\u003c/use\u003e\n    \u003c/svg\u003e\n    \n      Note\n    \n  \u003c/h4\u003e\n  You must use the \u003ccode\u003eAgency\u003c/code\u003e and \u003ccode\u003eSub-agency\u003c/code\u003e parameters when implementing the DAP code script. Visit the \u003ca href=\"https://digital.gov/guides/dap/get-started-with-dap/#content-star\"\u003eGet started with DAP\u003c/a\u003e page in this guide for more information.\n\u003c/article\u003e\n\n\u003cdiv class=\"box \"\u003e\n  \u003cstrong\u003eDo you have a question for the DAP team?\u003c/strong\u003e Send an email to \u003ca href=\"mailto:dap@gsa.gov\"\u003edap@gsa.gov\u003c/a\u003e, and they’ll get back to you.\n\u003c/div\u003e\n\n"}
  ]
}