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    "title" : "Continuously improve your website by using customer feedback and web analytics: An IRS case study |Digital.gov",
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    {"kicker" : "Web Managers & Web Analytics","title" :"Continuously improve your website by using customer feedback and web analytics: An IRS case study","summary" : "Get tips and lessons learned from the Internal Revenue Service on how they collect user feedback and use web analytics to improve applications.","date" : "2023-01-25T13:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","start_date" : "2023-01-25T13:00:00-05:00","end_date" : "2023-01-25T14:00:00-05:00",
      "event_organizer" : "Digital.gov","host" : "Web Managers Community of Practice and Web Analytics Community of Practice","registration_url" : "https://gsa.zoomgov.com/webinar/register/WN__6nJIJvoQUu2T5R7E0BtQQ","captions" : "https://www.streamtext.net/player?event=BIS-GSA-JY","youtube_id" : "8zkHN3rxXHw","topics" : {
        
            "analytics" : "Analytics",
            "customer-experience" : "Customer experience",
            "information-collection" : "Information collection",
            "usability" : "Usability",
            "user-experience" : "User experience"
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  "Title card graphic for the event has a grey background with multi-colored round shapes on the right side. In blue text, the first line says, Web Managers Community of Practice and Web Analytics Community of Practice. The section below has the title of the event in black bold text, Continuously improve your website by using customer feedback and web analytics: An IRS case study. Below in blue text, says Date: January 25,2023. The next line in blue text says, Time: 1:00 pm, Eastern. In the bottom left corner, is the blue Digital.gov logo which consists of three ribbons joined together in an hexagon to resemble the shape of a capital letter D, followed by the domain and program name in black bold text, Digital.gov.", "width" :
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  "png" },"content" :"\n\u003ca\n    href=\"https://s3.amazonaws.com/digitalgov/static/2023-jan-irs-free-file-presentation.pptx\"\u003eView the slides (PowerPoint presentation, 4.1 MB, 31 pages)\u003c/a\u003e\n\n\n\u003cp\u003eJoin user experience gurus from the Internal Revenue Service as they share how they collect user feedback and use web analytics to improve Free File, one of the IRS’s most widely used applications.\u003c/p\u003e\n\u003cp\u003eIn this session, you’ll learn how to:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eDesign a user feedback survey\u003c/li\u003e\n\u003cli\u003eContinuously monitor, analyze, and use user feedback and web analytics to make better decisions\u003c/li\u003e\n\u003cli\u003eMake the case for changes to managers and others who who may not have analytics expertise\u003c/li\u003e\n\u003cli\u003eTurn actionable data into insights and make enhancements to your website and digital services\u003c/li\u003e\n\u003cli\u003eEnsure your team has the key skills in place to do this type of work\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eThis event is best suited for:\u003c/strong\u003e All levels of experience, from beginners to experts\u003c/p\u003e\n\u003ch2 id=\"speakers\"\u003eSpeakers\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eSamuel Chapman —\u003c/strong\u003e Digital User Experience Analyst, Internal Revenue Service\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eKira Prin —\u003c/strong\u003e Product Development Specialist, Internal Revenue Service\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"related-resources\"\u003eRelated Resources\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHow to Redesign a 19-Year-old Legacy Application Using Agile and User Experience Methodologies\u003c/li\u003e\n\u003c/ul\u003e\n\n\u003ca\n    href=\"https://s3.amazonaws.com/digitalgov/static/redesign-old-legacy-application-ux-summit-22.pptx\"\u003eView the slides (PowerPoint presentation, 7.4 MB, 39 pages)\u003c/a\u003e\n\n\n\n\n\n\n\n\n\u003cdiv\n  class=\"video\"\n  style=\"position: relative; padding-bottom: 56.25%; padding-top: 30px; height: 0; overflow: hidden;\"\n\u003e\n  \n  \u003ciframe src=\"https://www.youtube.com/embed/cl6sVFjzZG4\" title=\"How to Redesign a 19-Year-old Legacy Application Using Agile and UX Methodologies\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" allowfullscreen=\"\" frameborder=\"0\" \u003e\u003c/iframe\u003e\n\u003c/div\u003e\n\n\u003chr\u003e\n\u003cp\u003e\u003cem\u003eThe Web Managers Community of Practice is a group of government employees who manage government websites and digital services. They work to create a trusted, seamless online experience for all. \u003ca href=\"https://digital.gov/communities/web-content-managers/\"\u003eJoin the Web Managers Community\u003c/a\u003e.\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eThe Web Analytics Community aims to uncover best practices, case studies, tips, and tools for web analytics and optimization. We are federal website analysts, developers, content strategists, user experience (UX) designers, communications professionals, or any and everyone else who use data to improve the public’s interaction with federal sites. \u003ca href=\"https://digital.gov/communities/web-analytics-and-optimization/\"\u003eJoin the Web Analytics and Optimization Community\u003c/a\u003e.\u003c/em\u003e\u003c/p\u003e\n",
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