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    "title" : "Optimization Case Study: Performance, SEO, and Accessibility with CFPB |Digital.gov",
    "description": "Optimization Case Study: Performance, SEO, and Accessibility with CFPB",
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    {"kicker" : "Web Analytics Optimization","title" :"Optimization Case Study: Performance, SEO, and Accessibility with CFPB","summary" : "Join three technologists from the Consumer Financial Protection Bureau (CFPB) as they discuss methods used to ensure that the CFPB website is discoverable and fully accessible to all.","date" : "2022-04-28T14:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","start_date" : "2022-04-28T14:00:00-05:00","end_date" : "2022-04-28T15:00:00-05:00",
      "event_organizer" : "Digital.gov","host" : "Web Analytics Optimization Community","registration_url" : "https://www.eventbrite.com/e/optimization-case-study-performance-seo-and-accessibility-with-cfpb-tickets-313743223427","youtube_id" : "WV6wCoUNUZI","authors" : {"tlowden" : "Tim Lowden","sonna-kim" : "Sonna Kim","andy-chosak" : "Andy Chosak","callan-pyfer" : "Callan Pyfer"},"topics" : {
        
            "accessibility" : "Accessibility",
            "budgeting-and-performance" : "Budgeting and performance",
            "search-engine-optimization" : "Search engine optimization"
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  "Title card image of multi-colored diagonal shapes with the lines of text on a black background. The first line has “Web Analytics Optimization Community” in white text. The second line has “Optimization Case Study: Performance, SEO, and Accessibility with CFPB” in white bold text. The third line has the date “April 28, 2022” in white text. The Digital.gov logo in white is below the text.", "width" :
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  "png" },"content" :"\n\u003ca\n    href=\"https://s3.amazonaws.com/digitalgov/static/wao-cop-web-accessibility-seo-cfpb.pptx\"\u003eView the slides (PowerPoint presentation, 8.28 MB, 51 pages)\u003c/a\u003e\n\n\n\u003cp\u003eThe Consumer Financial Protection Bureau (CFPB) maintains a large public-facing website at \u003ca href=\"https://www.consumerfinance.gov/\"\u003ehttps://www.consumerfinance.gov\u003c/a\u003e. The scale and diversity of the site makes it a challenge to ensure that content is fully discoverable and accessible to all. \u003c/p\u003e\n\u003cp\u003eThis talk will review some of the approaches that CFPB designers, developers, and analytics specialists use to build SEO and accessibility testing into their design and development practices.\u003c/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cem\u003eThe \u003ca href=\"https://digital.gov/communities/web-analytics-and-optimization/\"\u003eWeb Analytics and Optimization (WAO) Community\u003c/a\u003e aims to uncover best practices, case studies, tips, and tools for web analytics and optimization. We are federal website analysts, developers, content strategists, user experience (UX) designers, communications professionals, or any and everyone else who use data to improve the public’s interaction with federal sites.\u003c/em\u003e\u003c/p\u003e\n",
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