{
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    "title" : "FedRAMP & DAP Case Study Part 1: Assessing Analytics Strategy |Digital.gov",
    "description": "FedRAMP & DAP Case Study Part 1: Assessing Analytics Strategy",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/event/2021/07/28/fedramp-dap-case-study-part-1-assessing-analytics-strategy/index.json","item" : [
    {"kicker" : "Analytics","title" :"FedRAMP \u0026 DAP Case Study Part 1: Assessing Analytics Strategy","deck" : "See how the FedRAMP team assessed their analytics objectives and key performance indicators (KPIs) prior to the launch of a redesigned site.","summary" : "In this two-part Analytics Case Study, we'll speak with the GSA’s FedRAMP team about their analytics strategy, data collection, reporting, and subsequent decision-making for a new site launch.","date" : "2021-07-28T14:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","start_date" : "2021-07-28T14:00:00-05:00","end_date" : "2021-07-28T15:00:00-05:00",
      "event_organizer" : "Digital.gov","host" : "Digital Analytics Program (DAP)","registration_url" : "https://www.eventbrite.com/e/fedramp-dap-case-study-part-1-assessing-analytics-strategy-tickets-162584680155","captions" : "https://www.captionedtext.com/client/event.aspx?EventID=4833420&CustomerID=321","authors" : {"tlowden" : "Tim Lowden","freddie-blicher" : "Freddie Blicher","bsteele" : "Betsy Steele"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "usability" : "Usability",
            "user-experience" : "User experience"
            },"primary_image" : { "uid" : "dap-july-event-title-card", "alt" :
  "Title card image of multi-colored diagonal shapes with the lines of text on a black background. The first line has FedRAMP & DAP Case Study Part 1: Assessing Analytics Strategy in white text. The second line has July 28, 2021 in yellow text. The Digitalgov logo in white is below the text.", "width" :
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  "png" },"content" :"\u003cp\u003eAs many \u003ca href=\"https://digital.gov/guides/dap/\"\u003eDigital AnalyticsProgram\u003c/a\u003e (DAP) users now realize, reporting is only one part of the process of understanding what the data means and how it helps you make decisions about your website.\u003c/p\u003e\n\u003cp\u003eGoogle Analytics tells you the \u0026ldquo;Who,\u0026rdquo; the \u0026ldquo;How,\u0026rdquo; and the \u0026ldquo;What\u0026rdquo; — but it doesn\u0026rsquo;t tell you the \u0026ldquo;Why.\u0026rdquo;\u003c/p\u003e\n\u003cp\u003eIn this two-part Analytics Case Study, we\u0026rsquo;ll speak with the U.S. General Services Administration (GSA) \u003ca href=\"https://www.fedramp.gov/\"\u003eFederal Risk and Authorization Management Program\u003c/a\u003e (FedRAMP) Program Management Office (PMO) team about their analytics strategy using both DAP and their own tools. The purpose of the webinar is to illustrate how you can connect the dots between your organization\u0026rsquo;s website strategy and your analytics data to help you think about the \u0026ldquo;Why.\u0026rdquo;\u003c/p\u003e\n\u003cp\u003eWe\u0026rsquo;ll show how your strategy serves as the linchpin and foundation of your website reporting and provide some helpful guidance and tips on assessing your strategy. We will be joined by members of the FedRAMP team to hear their thoughts on their analytics strategy.\u003c/p\u003e\n\n\u003ca\n    href=\"https://s3.amazonaws.com/digitalgov/static/fedramp-dap-casestudy-one.pptx\"\u003eView the slides (PowerPoint presentation, 396 KB, 33 slides)\u003c/a\u003e\n\n\n\u003ch2 id=\"speakers\"\u003eSpeakers\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eTim Lowden\u003c/strong\u003e — Program Manager, Digital Analytics Program (DAP)\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eBetsy Steele\u003c/strong\u003e — FedRAMP Education and Outreach\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eFreddie Blicher\u003c/strong\u003e — Program Analyst, Digital Analytics Program (DAP)\u003c/li\u003e\n\u003cli\u003e\u003cstrong\u003eMatt Silber\u003c/strong\u003e — Program Support, FedRAMP PMO (Contractor)\u003c/li\u003e\n\u003c/ul\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eThe Digital Analytics Program (DAP) offers a web analytics tool, training, and support to federal agencies. The program is a shared service provided by the \u003ca href=\"http://www.gsa.gov/tts\"\u003eTechnology Transformation Services\u003c/a\u003e (TTS) at the \u003ca href=\"https://www.gsa.gov/\"\u003eU.S. General Services Administration\u003c/a\u003e (GSA). Have a question for the DAP team? Send an email to \u003ca href=\"mailto:dap@support.digitalgov.gov\"\u003edap@support.digitalgov.gov\u003c/a\u003e.\u003c/strong\u003e\u003c/p\u003e\n",
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