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    "title" : "Digital Strategy at 1600 Pennsylvania Avenue: Q&A with Rob Flaherty, White House Director of Digital Strategy |Digital.gov",
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    {"title" :"Digital Strategy at 1600 Pennsylvania Avenue: Q\u0026A with Rob Flaherty, White House Director of Digital Strategy","deck" : "An inside look at how the White House is thinking about digital strategy in the new normal.","summary" : "Join us for a conversation with Robert Flaherty, a digital native leading digital strategy at the White House.","date" : "2021-06-29T11:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","start_date" : "2021-06-29T11:00:00-05:00","end_date" : "2021-06-29T12:00:00-05:00",
      "event_organizer" : "Digital.gov","host" : "SocialGov Community of Practice","registration_url" : "https://www.eventbrite.com/e/digital-strategy-at-1600-pennsylvania-avenue-qa-with-rob-flaherty-tickets-160639297463","captions" : "https://www.captionedtext.com/client/event.aspx?EventID=4825228&CustomerID=321","authors" : {"robert-flaherty" : "Robert Flaherty","laura-larrimore" : "Laura Larrimore"},"topics" : {
        
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  "png" },"content" :"\u003cp\u003e\u003ca href=\"https://digital.gov/2021/08/18/key-insights-from-the-white-house-director-of-digital-strategy-robert-flaherty/\"\u003eRead the Event Recap\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003eHear how the White House digital team works together to effectively use digital tools to share the priorities and activities of the president with citizens.\u003c/p\u003e\n\u003cp\u003eFrom running some of the most-well known government social media accounts, to safely shooting video of the president and White House staff during a pandemic, to developing and measuring integrated cross-channel campaigns for large initiatives—get an inside look at how one high-profile agency is thinking about digital strategy in the new normal.\u003c/p\u003e\n\u003ch2 id=\"speakers\"\u003eSpeakers\u003c/h2\u003e\n\u003cp\u003e\u003cstrong\u003eRobert Flaherty\u003c/strong\u003e — Director of Digital Strategy, White House\u003c/p\u003e\n\u003cp\u003eRobert coordinates effective, compelling communications across multiple channels at the White House where he manages a team of 20 who handle social media and digital strategy for the president and vice president.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eLaura Larrimore\u003c/strong\u003e — Digital and Creative Services Branch Chief, Office of the Chief Communications Officer, United States Patent and Trademark Office (USPTO)\u003c/p\u003e\n\u003cp\u003eLaura supervises the team that runs the agency’s website and social media accounts. As the agency’s first digital strategist, she advises agency leaders on the strategic use and development of digital communications tools, and explores new technologies for their potential to help the agency meet its communication goals at lower cost with less staff time.\u003c/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cem\u003eThis talk is hosted by the \u003ca href=\"https://digital.gov/communities/social-media/\"\u003eSocialGov Community of Practice (CoP)\u003c/a\u003e. This community hosts educational and networking events, and provides free resources to government employees with the goal of improving social media and new digital media outreach efforts at every level of government. Social media managers face many of the same challenges – join SocialGov to connect with others who get it.\u003c/em\u003e\u003c/p\u003e\n",
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