{
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    "title" : "Social Media Spring Session 2021 |Digital.gov",
    "description": "Social Media Spring Session 2021",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/event/2021/04/28/social-media-spring-session-2021/index.json","item" : [
    {"kicker" : "Social Media","title" :"Social Media Spring Session 2021","summary" : "Join the SocialGov Community of Practice for the latest updates on social media topics including advertising campaigns, content archiving, and podcasting.","date" : "2021-04-28T14:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","start_date" : "2021-04-28T14:00:00-05:00","end_date" : "2021-04-29T15:00:00-05:00",
      "event_organizer" : "Digital.gov","host" : "SocialGov Community of Practice","registration_url" : "https://www.eventbrite.com/e/socialgov-spring-event-2021-tickets-151530260087","youtube_id" : "Wj5SP_Ap0n8","authors" : {"dominique-gebru" : "Dominique Gebru","tanner-iskra" : "Tanner Iskra","bronwyn-emmet" : " Bronwyn Emmet ","joseph-galbo" : "Joseph Galbo","gabrielle-perret" : "Gabrielle Perret","sara-eckert" : "Sara Eckert","kristen-albrittain" : "Kristen Albrittain"},"topics" : {
        
            "communication" : "Communication",
            "podcast" : "Podcast",
            "records-management" : "Records management",
            "social-media" : "Social media"
            },"content" :"\u003cp\u003eOn April 28th and 29th, 2021, the SocialGov Community of Practice brought federal government experts together to provide updates on social media advertising and best practices.\u003c/p\u003e\n\u003cp\u003eThere was one session each day. Below are the videos and a short description for each session.\u003c/p\u003e\n\u003ch2 id=\"wednesday-april-28\"\u003eWednesday, April 28\u003c/h2\u003e\n\u003ch3 id=\"first-session-0200-pm---0300-pm-et\"\u003eFirst Session (02:00 pm - 03:00 pm, ET)\u003c/h3\u003e\n\u003cp\u003eIn this session you will hear from the following speakers:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eJoseph Galbo, US Consumer Product Safety Commission\u003c/li\u003e\n\u003cli\u003eBronwyn Emmet, National Veterans Outreach Office, Department of Veterans Affairs\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThe event on April 28th will showcase how to conduct paid social media advertising campaigns in the federal government. It will detail justifications, contract language, campaign management, and reporting techniques so that civil servants will better understand the advantages of paid social media advertising and how they might be able to conduct paid social media campaigns at their agency.\u003c/p\u003e\n\u003ch2 id=\"thursday-april-29\"\u003eThursday, April 29\u003c/h2\u003e\n\u003ch3 id=\"second-session-0200-pm---0300-pm-et\"\u003eSecond Session (02:00 pm - 03:00 pm, ET)\u003c/h3\u003e\n\u003cp\u003eThe event on April 29th will inform social media managers, particularly those who work in emerging digital communication platforms, and other federal employees interested in these topics, on how best to archive content and how best to approach social media campaigns.\u003c/p\u003e\n\u003cp\u003eIn this session you will hear from the following speakers:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eKristen Albrittain,  U.S. National Archives and Records Administration\u003c/li\u003e\n\u003cli\u003eTanner Iskra, U.S. Department of Veterans Affairs\u003c/li\u003e\n\u003cli\u003eDominique Gebru, Federal Aviation Administration\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch4 id=\"200-pm---0230-pm-et\"\u003e2:00 pm - 02:30 pm, ET\u003c/h4\u003e\n\u003cp\u003e\u003cstrong\u003eUnderstanding Social Media Archiving: Best practices with NARA\u003c/strong\u003e. Social media is a public record, and as government agencies we must be prepared to respond to any requests that arise. Archiving helps us do that! Join SocialGov as Kristen Albrittain of the U.S. National Archives and Records Administration talks about practices in social media archiving and see how your agency can improve!\u003c/p\u003e\n\u003ch4 id=\"230-pm---0300-pm-et\"\u003e2:30 pm - 03:00 pm, ET\u003c/h4\u003e\n\u003cp\u003e\u003cstrong\u003eUpdates in Government Podcasting.\u003c/strong\u003e You’ve spent months planning your content strategy and have a great show in the works – but how do you get people to actually listen? It might seem obvious, but building a loyal audience for your podcast takes time and effort. In this session, Tanner Iskra of VA, and Dominique Gebru of FAA will share what works.\u003c/p\u003e\n\n\n\n\n\n\n\u003cdiv\n  class=\"video\"\n  style=\"position: relative; padding-bottom: 56.25%; padding-top: 30px; height: 0; overflow: hidden;\"\n\u003e\n  \n  \u003ciframe src=\"https://www.youtube.com/embed/1xVZkdNpaow\" title=\"Social Media Spring Session 2021: Day 2\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" allowfullscreen=\"\" frameborder=\"0\" \u003e\u003c/iframe\u003e\n\u003c/div\u003e\n\n\u003chr\u003e\n\u003cp\u003e\u003cem\u003eThis talk is hosted by the \u003ca href=\"https://digital.gov/communities/social-media/\"\u003eSocialGov Community of Practice (CoP)\u003c/a\u003e. This community hosts educational and networking events, and provides free resources to government employees with the goal of improving social media and new digital media outreach efforts at every level of government. Social media managers face many of the same challenges – join SocialGov to connect with others who get it.\u003c/em\u003e\u003c/p\u003e\n",
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      "filename" :"2021-04-20-social-media-spring-session-2021.md",
      
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