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    "title" : "Federal Social Media Week 2020! |Digital.gov",
    "description": "Federal Social Media Week 2020!",
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    {"kicker" : "Social Media","title" :"Federal Social Media Week 2020!","summary" : "2020 has been an unprecedented year for challenges and opportunities in social media. SocialGov’s Federal Social Media Week 2020 will bring you some interesting perspectives on how to keep social media moving and successful for 2021.","date" : "2020-12-07T14:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","start_date" : "2020-12-07T14:00:00-05:00","end_date" : "2020-12-11T15:00:00-05:00",
      "event_organizer" : "Digital.gov","host" : "Social Media Community of Practice","registration_url" : "https://www.eventbrite.com/e/federal-social-week-2020-tickets-129891758747","youtube_id" : "GY5uoQt6sZ0","authors" : {"gabrielle-perret" : "Gabrielle Perret","laura-larrimore" : "Laura Larrimore","claire-loxsom" : "Claire Loxsom","andres-quinones" : "Andres Quinones","victoria-wales" : "Victoria Bitzer-Wales","tanner-iskra" : "Tanner Iskra"},"topics" : {
        
            "communication" : "Communication",
            "podcast" : "Podcast",
            "podcast" : "Podcast",
            "social-media" : "Social media"
            },"primary_image" : { "uid" : "social-media-week-2020", "alt" :
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  "png" },"content" :"\u003cp\u003eJoin SocialGov for a week of afternoon sessions on all things federal social media! We’ll be hearing from the best federal government accounts on how they get the job done in the most creative, engaging way possible.\u003c/p\u003e\n\u003ch2 id=\"session-one\"\u003eSession One\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca\n    href=\"https://s3.amazonaws.com/digitalgov/static/socialgov-week-2020-session-1.pdf\"\u003eView the slides (PDF, 3.58 MB, 20 pages)\u003c/a\u003e\n\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"monday-december-7-200-pm---245-pm-et\"\u003eMonday, December 7, 2:00 pm - 2:45 pm, ET\u003c/h3\u003e\n\u003ch4 id=\"when-is-the-best-time-to-tweet\"\u003eWhen Is the Best Time To Tweet?\u003c/h4\u003e\n\u003cp\u003eWhen’s the best time to tweet? The USAGov team behind @USAGovEspanol experimented with Twitter to ensure they’re reaching the right people at the right time with valuable content. Hear some takeaways and lessons learned in rethinking the team\u0026rsquo;s strategy.\u003c/p\u003e\n\u003cp\u003eIn this session you will hear from:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eCarolina Landsberger and Andres Quinones Ortiz, USAGov Outreach Team, U.S. General Services Administration (GSA)\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"session-two\"\u003eSession Two\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca\n    href=\"https://s3.amazonaws.com/digitalgov/static/socialgov-week-2020-session-2.pdf\"\u003eView the slides (PDF, 1.42 MB, 16 pages)\u003c/a\u003e\n\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"tuesday-december-8-200-pm---245-pm-et\"\u003eTuesday, December 8, 2:00 pm - 2:45 pm, ET\u003c/h3\u003e\n\u003ch4 id=\"tsas-quest-to-determine-the-cutest-canine\"\u003eTSA\u0026rsquo;s Quest to Determine the Cutest Canine\u003c/h4\u003e\n\u003cp\u003eThe best things on the internet are dogs and babies, and the Transportation Security Administration (TSA) decided to focus on dogs with their second annual TSA Cutest Canine contest! Join social media expert Sara Eckert to learn more about TSA’s successful campaign and some valuable lessons learned.\u003c/p\u003e\n\u003cp\u003eIn this session you will hear from:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eSara Eckert, Social Media Strategist, Social Media Branch, Strategic Communications and Public Affairs, TSA\u003c/li\u003e\n\u003c/ul\u003e\n\n\n\n\n\n\n\u003cdiv\n  class=\"video\"\n  style=\"position: relative; padding-bottom: 56.25%; padding-top: 30px; height: 0; overflow: hidden;\"\n\u003e\n  \n  \u003ciframe src=\"https://www.youtube.com/embed/ZjoNsDqUTUg\" title=\"SocialGov Week Session 2: TSA’s Quest to Determine the Cutest Canine\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" allowfullscreen=\"\" frameborder=\"0\" \u003e\u003c/iframe\u003e\n\u003c/div\u003e\n\n\u003ch2 id=\"session-three\"\u003eSession Three\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca\n    href=\"https://s3.amazonaws.com/digitalgov/static/socialgov-week-2020-session-3.pdf\"\u003eView the slides (PDF, 2.08 MB, 14 pages)\u003c/a\u003e\n\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"wednesday-december-9-1200-pm--1245-pm-et\"\u003eWednesday, December 9, 12:00 pm -12:45 pm, ET\u003c/h3\u003e\n\u003ch4 id=\"5-insider-secrets-to-email-marketing\"\u003e5 Insider Secrets to Email Marketing\u003c/h4\u003e\n\u003cp\u003eMembers of GSA\u0026rsquo;s Office of Strategic Communication, Centers of Excellence, and GSA IT join us to share their successes with email marketing. Get some insider tips on increasing engagement, newsletter design, promoting social media, and more. \u003c/p\u003e\n\u003cp\u003eIn this session you will hear from the following speakers:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eGabrielle Perret, Senior Media Advisor, GSA\u003c/li\u003e\n\u003cli\u003ePeter Lenentine, Director of User Experience \u0026amp; Usability, GSA\u003c/li\u003e\n\u003cli\u003eVictoria Wales, Strategic Outreach Specialist, GSA\u003c/li\u003e\n\u003c/ul\u003e\n\n\n\n\n\n\n\u003cdiv\n  class=\"video\"\n  style=\"position: relative; padding-bottom: 56.25%; padding-top: 30px; height: 0; overflow: hidden;\"\n\u003e\n  \n  \u003ciframe src=\"https://www.youtube.com/embed/iNGQ0cKw_o4\" title=\"SocialGov Week Session 3: 5 Insider Secrets to Email Marketing\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" allowfullscreen=\"\" frameborder=\"0\" \u003e\u003c/iframe\u003e\n\u003c/div\u003e\n\n\u003ch2 id=\"session-four\"\u003eSession Four\u003c/h2\u003e\n\u003ch3 id=\"wednesday-december-9-300-pm---345-pm-et\"\u003eWednesday, December 9, 3:00 pm - 3:45 pm, ET\u003c/h3\u003e\n\u003ch4 id=\"whats-new-and-interesting-in-podcasting\"\u003eWhat’s New and Interesting in Podcasting\u003c/h4\u003e\n\u003cp\u003eTanner Iskra, podcast expert and host of the U.S. Department of Veterans Affairs\u0026rsquo;s popular “Borne the Battle” podcast, will be talking about what’s new in podcasting styles, his philosophy on video in podcasting, the podcast award show landscape, interagency cooperation, and more in what will surely be an interesting discussion! \u003c/p\u003e\n\u003cp\u003eIn this session you will hear from:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eTanner Iskra, video producer and host of the VA’s \u0026ldquo;Borne the Battle\u0026rdquo; Podcast, VA\u003c/li\u003e\n\u003c/ul\u003e\n\n\n\n\n\n\n\u003cdiv\n  class=\"video\"\n  style=\"position: relative; padding-bottom: 56.25%; padding-top: 30px; height: 0; overflow: hidden;\"\n\u003e\n  \n  \u003ciframe src=\"https://www.youtube.com/embed/PonDDNV8fAw\" title=\"SocialGov Week Session 4: What’s New and Interesting in Podcasting\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" allowfullscreen=\"\" frameborder=\"0\" \u003e\u003c/iframe\u003e\n\u003c/div\u003e\n\n\u003ch2 id=\"session-five\"\u003eSession Five\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca\n    href=\"https://s3.amazonaws.com/digitalgov/static/socialgov-week-2020-session-5.pdf\"\u003eView the slides (PDF, 2.22 MB, 19 pages)\u003c/a\u003e\n\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"thursday-december-10-200-pm---245-pm-et\"\u003eThursday, December 10, 2:00 pm - 2:45 pm, ET\u003c/h3\u003e\n\u003ch4 id=\"posting-travel-content-when-no-one-is-traveling\"\u003ePosting Travel Content When No One is Traveling\u003c/h4\u003e\n\u003cp\u003eHear how the U.S. Department of State\u0026rsquo;s TravelGov team has adapted their Instagram strategy with travel being restricted during COVID-19! \u003c/p\u003e\n\u003cp\u003eIn this session you will hear from:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAlyssa Zalenski, Digital Content Manager, Bureau of Consular Affairs\u003c/li\u003e\n\u003c/ul\u003e\n\n\n\n\n\n\n\u003cdiv\n  class=\"video\"\n  style=\"position: relative; padding-bottom: 56.25%; padding-top: 30px; height: 0; overflow: hidden;\"\n\u003e\n  \n  \u003ciframe src=\"https://www.youtube.com/embed/GxZQn1M56eU\" title=\"SocialGov Week Session 5: Posting Travel Content When No One is Traveling\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" allowfullscreen=\"\" frameborder=\"0\" \u003e\u003c/iframe\u003e\n\u003c/div\u003e\n\n\u003ch2 id=\"session-six\"\u003eSession Six\u003c/h2\u003e\n\u003ch3 id=\"thursday-december-10-300-pm---345-pm-et\"\u003eThursday, December 10, 3:00 pm - 3:45 pm, ET\u003c/h3\u003e\n\u003ch4 id=\"how-to-engage-your-audience-like-a-marine\"\u003eHow To Engage Your Audience Like a Marine\u003c/h4\u003e\n\u003cp\u003eJoin Chief Warrant Officer Bobby Yarbrough who runs the Marine Corps Recruit Depot Parris Island, S.C. Facebook page for an interesting conversation on how he engages his audience, strategy for addressing comments, develops content, and more.\u003c/p\u003e\n\u003cp\u003eIn this session you will hear from:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eChief Warrant Officer Bobby Yarbrough, Marine Corps Recruit Depot, Parris Island, South Carolina \u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"session-seven\"\u003eSession Seven\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ca\n    href=\"https://s3.amazonaws.com/digitalgov/static/socialgov-week-2020-session-7.pdf\"\u003eView the slides (PDF, 850 KB, 6 pages)\u003c/a\u003e\n\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch3 id=\"friday-december-11-100-pm---200-pm-et\"\u003eFriday, December 11, 1:00 pm - 2:00 pm, ET\u003c/h3\u003e\n\u003ch4 id=\"using-social-media-influencers-in-the-federal-government\"\u003eUsing Social Media Influencers in the Federal Government\u003c/h4\u003e\n\u003cp\u003eJoin the experts at the U.S. Consumer Product Safety Commission and Census Bureau to hear about their success using social media influencers to engage their audiences. They will be discussing how they worked this through the approval chains at their agencies, how they found and booked influencers, campaign results, and more.\u003c/p\u003e\n\u003cp\u003eIn this session you will hear from:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eKendall B Johnson, Executive Director, 2020 Census Integrated Communications Contract PMO, Communications Directorate, U.S. Census Bureau\u003c/li\u003e\n\u003cli\u003eBriana D Kaya, Deputy Division Chief, Center for New Media \u0026amp; Promotion, U.S. Census Bureau\u003c/li\u003e\n\u003cli\u003eYolanda Byrd, Deputy Chief in the Promotions Branch, Center for New Media \u0026amp; Promotions \u003c/li\u003e\n\u003c/ul\u003e\n\n\n\n\n\n\n\u003cdiv\n  class=\"video\"\n  style=\"position: relative; padding-bottom: 56.25%; padding-top: 30px; height: 0; overflow: hidden;\"\n\u003e\n  \n  \u003ciframe src=\"https://www.youtube.com/embed/276o55Ir9AI\" title=\"SocialGov Week Session 7: Using Social Media Influencers in the Federal Government\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" allowfullscreen=\"\" frameborder=\"0\" \u003e\u003c/iframe\u003e\n\u003c/div\u003e\n\n",
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