{
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    "title" : "Analytics Case Study Part 1: Assessment |Digital.gov",
    "description": "Analytics Case Study Part 1: Assessment",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/event/2020/08/26/dap-analytics-case-study-part-1/index.json","item" : [
    {"kicker" : "DAP Learning Series","title" :"Analytics Case Study Part 1: Assessment","deck" : "How to assess your analytics strategy to ensure you’re pulling impactful and relevant data","summary" : " In this workshop, we'll address how to assess your web analytics strategy to ensure you're pulling the most impactful and relevant data to enrich your analysis and understanding of your website performance. ","date" : "2020-08-26T14:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","start_date" : "2020-08-26T14:00:00-05:00","end_date" : "2020-08-26T15:00:00-05:00",
      "event_organizer" : "Digital.gov","host" : "Digital Analytics Program (DAP)","registration_url" : "https://www.eventbrite.com/e/94151476601","captions" : "https://www.captionedtext.com/client/event.aspx?EventID=4342447&CustomerID=321","youtube_id" : "H0YMQe4rZug","authors" : {"tlowden" : "Tim Lowden","freddie-blicher" : "Freddie Blicher"},"topics" : {
        
            "analytics" : "Analytics",
            "user-experience" : "User experience"
            },"content" :"\u003cp\u003eUnderstanding how to pull reporting in Google Analytics is only part of the puzzle.\u003c/p\u003e\n\u003cp\u003eGoogle Analytics tells you the \u0026ldquo;Who\u0026rdquo;, the \u0026ldquo;How\u0026rdquo; and the \u0026ldquo;What\u0026rdquo; — but it doesn\u0026rsquo;t tell you the \u0026ldquo;Why\u0026rdquo;.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eIn this talk\u003c/strong\u003e, we\u0026rsquo;ll connect the dots between your organization\u0026rsquo;s website strategy to help you better navigate how to think about the \u0026ldquo;Why\u0026rdquo;, and how assessing your analytics strategy cascades throughout your DAP Google Analytics reporting experience.\u003c/p\u003e\n\u003cp\u003eWe\u0026rsquo;ll illustrate how your strategy serves as the linchpin and foundation of your website reporting, and provide some helpful guidance and tips on assessing your strategy.\u003c/p\u003e\n\u003ch2 id=\"about-the-speakers\"\u003eAbout the speakers\u003c/h2\u003e\n\u003cp\u003e\u003cstrong\u003eTim Lowden\u003c/strong\u003e manages the federal government\u0026rsquo;s aggregated web analytics initiative, the \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/guides/dap/\"\u003eDigital Analytics Program\u003c/a\u003e (DAP), at the General Services Administration (GSA).\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eFreddie Blicher\u003c/strong\u003e supports the Digital Analytics Program as an analyst and teaches courses in analytics across the D.C. area.\u003c/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/guides/dap/\"\u003eThe Digital Analytics Program\u003c/a\u003e\u003c/strong\u003e (DAP) helps agencies better understand the public\u0026rsquo;s interaction with the federal digital space, and records over 2.5 billion pageviews on more than 5,000 federal government websites each month. Much of these data are available to the public at \u003ca href=\"https://analytics.usa.gov\"\u003eanalytics.usa.gov\u003c/a\u003e.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/guides/dap/\"\u003eGuide to DAP\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.youtube.com/playlist?list=PLd9b-GuOJ3nFwlyvLFUtmDpYFKezhot8P\"\u003eThe DAP video library\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://analytics.usa.gov/\"\u003eAnalytics.usa.gov\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://github.com/digital-analytics-program/gov-wide-code\"\u003eDAP on GitHub\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eQuestions? Email the DAP team at  \u003ca href=\"mailto:dap@support.digitalgov.gov\"\u003edap@support.digitalgov.gov\u003c/a\u003e.\u003c/li\u003e\n\u003c/ul\u003e\n",
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