{
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    "title" : "Shifting Your Metrics Mindset |Digital.gov",
    "description": "Shifting Your Metrics Mindset",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/event/2020/06/24/dap-learning-series-shifting-your-metrics/index.json","item" : [
    {"kicker" : "DAP Learning Series","title" :"Shifting Your Metrics Mindset","deck" : "Learn how to orient your analytics strategy around success metrics.","summary" : "In this session, we’ll discuss the classic suite of “marketing metrics” vs what’s more important to us in government “content-based metrics”.","date" : "2020-06-24T14:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","start_date" : "2020-06-24T14:00:00-05:00","end_date" : "2020-06-24T15:00:00-05:00",
      "event_organizer" : "Digital.gov","host" : "Digital Analytics Program (DAP)","registration_url" : "https://www.eventbrite.com/e/94041010193","captions" : "https://www.captionedtext.com/client/event.aspx?EventID=4342362&CustomerID=321","youtube_id" : "JFIEXzJfFlM","authors" : {"tlowden" : "Tim Lowden"},"topics" : {
        
            "analytics" : "Analytics",
            "user-experience" : "User experience"
            },"content" :"\u003cp\u003eJoin us to discuss how the classic model of metrics measurement may be giving us an inaccurate picture. We’ll talk about shifting your mindset from pageviews and clicks to orient your analytics strategy around success metrics.\u003c/p\u003e\n\u003ch2 id=\"about-the-speaker\"\u003eAbout the speaker\u003c/h2\u003e\n\u003cp\u003e\u003cstrong\u003eTim Lowden\u003c/strong\u003e manages the federal government\u0026rsquo;s aggregated web analytics initiative, the \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/guides/dap/\"\u003eDigital Analytics Program\u003c/a\u003e (DAP), at the General Services Administration (GSA) where he oversees training and support for over 3,000 users. Annually, more than 1000 attendees learn about various web analytics topics in DAP webinars, half-day virtual seminars, and on-site workshops.\u003c/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/guides/dap/\"\u003eThe Digital Analytics Program\u003c/a\u003e\u003c/strong\u003e (DAP) helps agencies better understand the public\u0026rsquo;s interaction with the federal digital space, and records over 2.5 billion pageviews on more than 5,000 federal government websites each month. Much of these data are available to the public at \u003ca href=\"https://analytics.usa.gov\"\u003eanalytics.usa.gov\u003c/a\u003e.\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/guides/dap/\"\u003eGuide to DAP\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.youtube.com/playlist?list=PLd9b-GuOJ3nFwlyvLFUtmDpYFKezhot8P\"\u003eThe DAP video library\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://analytics.usa.gov/\"\u003eAnalytics.usa.gov\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://github.com/digital-analytics-program/gov-wide-code\"\u003eDAP on GitHub\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eQuestions? Email the DAP team at  \u003ca href=\"mailto:dap@support.digitalgov.gov\"\u003edap@support.digitalgov.gov\u003c/a\u003e.\u003c/li\u003e\n\u003c/ul\u003e\n",
      "branch" : "bc-archive-content-3",
      "filename" :"2020-06-24-dap-learning-series-shifting-your-metrics.md",
      
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