{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "event",
    "type" : "single",
    "title" : "Short Case Study: A/B Testing for Data-Driven Design |Digital.gov",
    "description": "Short Case Study: A/B Testing for Data-Driven Design",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/event/2020/06/23/short-case-study-ab-testing-for/index.json","item" : [
    {"title" :"Short Case Study: A/B Testing for Data-Driven Design","deck" : "","summary" : "See how our Office of Strategic Communication used A/B testing to resolve a difference of opinion within a cross-functional design team.","date" : "2020-06-23T14:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","start_date" : "2020-06-23T14:00:00-05:00","end_date" : "2020-06-23T15:00:00-05:00",
      "event_organizer" : "Digital.gov","host" : "A/B Testing Community of Practice","registration_url" : "https://www.eventbrite.com/e/108995177510","captions" : "https://www.captionedtext.com/client/event.aspx?EventID=4474026&CustomerID=321","youtube_id" : "tGr4rw2hm78","authors" : {"kristal-byrd" : "Kristal Byrd"},"topics" : {
        
            "communication" : "Communication",
            "design" : "Design",
            "usability" : "Usability"
            },"content" :"\u003cp\u003eData-informed design — the development and use of hard evidence to support design decisions — can be a powerful way to speak to stakeholders in ways they can hear. However, getting started can be daunting. Designers not only need the activities and tools to gather data and evidence, but a roadmap for how to effectively use what they have gathered (no one wants to create reports that won’t be read).\u003c/p\u003e\n\u003cp\u003eThe U.S. General Services Administration (GSA) Office of Strategic Communications (OSC) manages GSA.gov, the GSA intranet (known as InSite), and other digital initiatives. In this webinar, we’ll share how we have been working together to make use of analytics, usability testing, and related research techniques to not just make notable design improvements to certain website areas, but to also improve the prominence of user experience design within GSA as a whole.\u003c/p\u003e\n\u003cp\u003eIn this webinar, you’ll learn about:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eInsights into activities, tools, and practical ways to promote data-driven design decision making\u003c/li\u003e\n\u003cli\u003eHow we have been using analytics, usability testing, and research techniques to create positive change for GSA’s online properties.\u003c/li\u003e\n\u003cli\u003eImpact that’s been created so far, and how it has come about and challenges ahead.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eBy the end of this webinar, you’ll have a good understanding of the starting blocks to implementing a data-informed approach within your organization.\u003c/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eKristal Byrd\u003c/strong\u003e manages the user experience program of the Office of Strategic Communication (OSC) in the U.S. General Services Administration (GSA). She advocates for data-informed design and develops strategy to improve the user experience of GSA digital assets.\u003c/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cem\u003eThis talk is hosted by the \u003ca href=\"https://digital.gov/communities/a-b-testing-community/\"\u003eA/B Testing Community of Practice\u003c/a\u003e and Digital.gov.\u003c/em\u003e\u003c/p\u003e\n",
      "branch" : "bc-archive-content-3",
      "filename" :"2020-06-23-short-case-study-ab-testing-for.md",
      
      "filepath" :"events/2020/06/2020-06-23-short-case-study-ab-testing-for.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/events/2020/06/2020-06-23-short-case-study-ab-testing-for.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/events/2020/06/2020-06-23-short-case-study-ab-testing-for.md","slug" : "short-case-study-ab-testing-for","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/event/2020/06/23/short-case-study-ab-testing-for/"
    }
  ]
}