{
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    "title" : "An Introduction to the A/B Testing Community of Practice |Digital.gov",
    "description": "An Introduction to the A/B Testing Community of Practice",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/event/2019/11/19/intro-ab-testing-cop/index.json","item" : [
    {"title" :"An Introduction to the A/B Testing Community of Practice","deck" : "","summary" : "We know there are many ways to use A/B testing to inform decision making at your agency – this is a quick introduction on the many ways CFPB has used it to improve UX across their website. ","date" : "2019-11-19T11:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","start_date" : "2019-11-19T11:00:00-05:00","end_date" : "2019-11-19T11:30:00-05:00",
      "event_organizer" : "DigitalGov University","host" : "TTS Research Guild, Digital.gov","registration_url" : "<no value>","youtube_id" : "fXHqrdOEbnI","authors" : {"kelley-holden" : "Kelley Holden"},"topics" : {
        
            "analytics" : "Analytics",
            "research" : "Research",
            "search-engine-optimization" : "Search engine optimization"
            },"content" :"\u003cp\u003eThe Consumer Financial Protection Bureau (CFPB) has been running A/B tests for over four years. We have learned a lot about when testing makes sense, how to work across teams for the best results, how to run a successful test, and what it means when your test doesn’t get the results you expected. In this session, we would like to share knowledge with our new community of practice, as well as discuss what we as a group hope to get out of this community.  \u003c/p\u003e\n\u003ch2 id=\"our-speaker-and-community-manager\"\u003eOur Speaker and Community Manager\u003c/h2\u003e\n\u003cp\u003e\u003cstrong\u003eKelley Holden\u003c/strong\u003e is the Digital Analytics Program Manager at CFPB and works on the Data Science and Analytics team. She has worked on multiple projects including search engine optimization (SEO) strategy, A/B testing and randomized control trials (RCT), web analysis, analytics visualizations, data science, and user behavior analysis.\u003c/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cem\u003eThis talk is hosted by the TTS Research Guild and \u003ca href=\"https://digital.gov/\"\u003eDigital.gov\u003c/a\u003e. The \u003ca href=\"https://github.com/18F/g-research\"\u003eTTS Research Guild\u003c/a\u003e is a GSA-local community of practice for design researchers and design research enthusiasts led by Ben Peterson (another person to co-lead the guild is yet to be determined).\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003eOur team will send a reminder email prior to the event that includes your link to join the video. \u003c/p\u003e\n\u003cp\u003eQuestions about this event or future events? Send them to \u003ca href=\"mailto:digitalgov@gsa.gov\"\u003edigitalgov@gsa.gov\u003c/a\u003e. \u003c/p\u003e\n",
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      "filename" :"2019-11-19-intro-ab-testing-cop.md",
      
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