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    "title" : "Ginny Redish: How to Collaborate on Strategies |Digital.gov",
    "description": "Ginny Redish: How to Collaborate on Strategies",
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    {"title" :"Ginny Redish: How to Collaborate on Strategies","deck" : "","summary" : "How does content strategy mesh with business, user experience (UX), and a marketing strategy?","date" : "2019-11-13T14:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","start_date" : "2019-11-13T14:00:00-05:00","end_date" : "2019-11-13T15:30:00-05:00",
      "event_organizer" : "DigitalGov University","host" : "PLAIN and Digital.gov","registration_url" : "<no value>","youtube_id" : "3jY7z9gYG5Y","authors" : {"ginny-redish" : "Ginny Redish"},"topics" : {
        
            "content-strategy" : "Content strategy",
            "plain-language" : "Plain language",
            "user-experience" : "User experience"
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  "Plain Language Community: How to Collaborate on Strategies with Ginny Redish", "width" :
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  "png" },"content" :"\u003cp\u003eJoin us for a session with noted user experience (UX) and plain language expert, Ginny Redish. She\u0026rsquo;ll explain strategies, how they work together, the good that happens when they do, the mess that happens when they don\u0026rsquo;t, and the worst scenario of all: no strategy at all.\u003c/p\u003e\n\u003ch2 id=\"about-the-speaker\"\u003eAbout the speaker\u003c/h2\u003e\n\n\n\u003cdiv class=\"image image-right\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/plainlanguage-ginny-redish_w200.png\"  alt='Photo of Janice (Ginny) Redish, Ph.D.'\n    srcset=\"https://s3.amazonaws.com/digitalgov/plainlanguage-ginny-redish_bu.jpg 48w,https://s3.amazonaws.com/digitalgov/plainlanguage-ginny-redish_w200.png 200w\"\n    sizes=\"(max-width: 600px) 40vw, 400px\"\n  /\u003e\u003c/div\u003e\n\n\n\u003cp\u003e\u003cstrong\u003eGinny Redish:\u003c/strong\u003e For more than 40 years, Ginny has helped clients and colleagues communicate clearly. As the media changed, Ginny brought her skills to the ever-expanding worlds of accessibility, content, design, and usability.\u003c/p\u003e\n\u003cp\u003eFor the last two decades, most of Ginny’s work has been helping clients make websites meet both business goals and site visitors’ needs. Through her consulting practice, as well as her books, articles and talks, she has helped people understand and use content strategy, information design, plain language, and many other techniques to insure that products are useful and usable. She has also continued to make print documents and forms clear and usable.\u003c/p\u003e\n\u003cp\u003eAll of Ginny’s research, training and writing projects have been collaborative efforts with a goal of helping client teams hone their skills. She is also the author of Letting Go of the Words, User and Task Analysis for Interface Design, and A Practical Guide to Usability Testing.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://redish.net/articles-talks/\"\u003eGinny\u0026rsquo;s articles and talks\u003c/a\u003e\u003c/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eDisclaimer\u003c/strong\u003e: All references to specific brands, products, and/or companies are used only for illustrative purposes and do not imply endorsement by the U.S. federal government or any federal government agency.\u003c/p\u003e\n\u003cp\u003eQuestions about this event or future events? Send them to \u003ca href=\"mailto:digitalgov@gsa.gov\"\u003edigitalgov@gsa.gov\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eThis talk is hosted by the \u003ca href=\"https://digital.gov/communities/plain-language/\"\u003ePlain Language Action and Information Network\u003c/a\u003e (PLAIN) and Digital.gov.\u003c/p\u003e\n",
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