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    "title" : "SocialGov Talks: Leveraging Pop Culture With Paul Lester of the DOE |Digital.gov",
    "description": "SocialGov Talks: Leveraging Pop Culture With Paul Lester of the DOE",
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    {"title" :"SocialGov Talks: Leveraging Pop Culture With Paul Lester of the DOE","deck" : "","summary" : "Learn from a social media expert at Department of Energy how to use pop culture references as a jumping off point to talk about your agency’s work.","date" : "2019-09-26T15:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","start_date" : "2019-09-26T15:00:00-05:00","end_date" : "2019-09-26T16:00:00-05:00",
      "event_organizer" : "DigitalGov University","host" : "Socialgov","registration_url" : "https://www.eventbrite.com/e/socialgov-talks-leveraging-pop-culture-with-paul-lester-of-the-doe-registration-66348428937","youtube_id" : "hC9OJjtMgnE","authors" : {"gabrielle-perret" : "Gabrielle Perret","laura-larrimore" : "Laura Larrimore","paul-lester" : "Paul Lester"},"topics" : {
        
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  "png" },"content" :"\u003cp\u003eJoin Paul Lester, Digital Content Specialist for the \u003ca href=\"https://www.energy.gov/\"\u003eDepartment of Energy\u003c/a\u003e (DOE), to discuss how DOE leveraged the popular TV show, \u003cem\u003eStranger Things\u003c/em\u003e as a conversation starter about the agency’s mission and work using digital media (social media, blog, podcast, etc.). Paul will also discuss how he got management buy-in to use a pop culture phenomenon to promote the agency’s work.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eA list of the blog posts we\u0026rsquo;ll be talking about:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe blog that started it all… \u003ca href=\"https://www.energy.gov/articles/what-stranger-things-didn-t-get-quite-so-right-about-energy-department\"\u003ehttps://www.energy.gov/articles/what-stranger-things-didn-t-get-quite-so-right-about-energy-department\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e …that resulted in press like this Wired interview: \u003ca href=\"https://www.wired.com/2016/08/energy-department-responds-stranger-things/\"\u003ehttps://www.wired.com/2016/08/energy-department-responds-stranger-things/\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e We kept it going with our #StrangerThings-themed Halloween! \u003ca href=\"https://twitter.com/ENERGY/status/793185809549631488\"\u003ehttps://twitter.com/ENERGY/status/793185809549631488\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003eThe next year, we delved deeper into the Upside Down and the work DOE is doing in particle physics with a podcast segment… \u003ca href=\"https://www.energy.gov/podcasts/direct-current-energygov-podcast/s2-e7-energy-secrets\"\u003ehttps://www.energy.gov/podcasts/direct-current-energygov-podcast/s2-e7-energy-secrets\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e …and blog post from the director of High Energy Physics: \u003ca href=\"https://www.energy.gov/articles/searching-upside-down\"\u003ehttps://www.energy.gov/articles/searching-upside-down\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePaul Lester\u003c/strong\u003e is a digital content specialist in the Department of Energy’s Office of Public Affairs. Paul was born in Ohio but spent most of his life in Florida, where he worked as a news researcher-slash-archivist and online editor for the \u003ca href=\"http://www.orlandosentinel.com/\"\u003eOrlando Sentinel\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eHe moved to Washington in 2008 for a web editor role with \u003ca href=\"http://www.theguardian.com/us\"\u003eThe Guardian\u003c/a\u003e before working as a contractor for the \u003ca href=\"https://www.energy.gov/node/779761\"\u003eWind\u003c/a\u003e and \u003ca href=\"https://www.energy.gov/node/779756\"\u003eWater\u003c/a\u003e Technologies Office, the \u003ca href=\"https://www.sba.gov/\"\u003eSmall Business Administration\u003c/a\u003e, and DOE’s \u003ca href=\"https://www.energy.gov/eere/office-energy-efficiency-renewable-energy\"\u003eOffice of Energy Efficiency and Renewable Energy\u003c/a\u003e. Paul joined the Energy.gov team in March 2015, contributing to \u003ca href=\"https://www.energy.gov/blog-archive\"\u003eEnergy Blog\u003c/a\u003e and assisting with managing the Energy Department’s \u003ca href=\"https://www.energy.gov/about-us/web-policies/social-media\"\u003esocial media channels\u003c/a\u003e. When he’s not in the office, Paul can be seen slowly running around D.C. training for his next half marathon.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eQuestions about this event or future events? Send them to \u003ca href=\"mailto:digitalgov@gsa.gov\"\u003edigitalgov@gsa.gov\u003c/a\u003e.\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003eThis SocialGov Talk is hosted by \u003ca href=\"https://digital.gov/communities/social-media/\"\u003eSocialGov\u003c/a\u003e, the federal government’s social media Community of Practice (CoP). SocialGov has over 1,200 members from 90+ departments and agencies across the federal government. \u003c/p\u003e\n\u003cp\u003eOur team will send a reminder email prior to the event that includes your link to join the video. \u003c/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cem\u003eThis event will be held and recorded over \u003ca href=\"https://www.zoom.us/\"\u003eZoom\u003c/a\u003e. Make sure you install the \u003ca href=\"https://zoom.us/download#client_4meeting\"\u003eZoom Client \u003c/a\u003e beforehand. (See the Zoom \u003ca href=\"https://support.zoom.us/hc/en-us/articles/201362023-System-Requirements-for-PC-Mac-and-Linux\"\u003ecomputer and device requirements\u003c/a\u003e, and \u003ca href=\"https://support.zoom.us/hc/en-us/sections/200277708-Frequently-Asked-Questions\"\u003eFAQs\u003c/a\u003e)\u003c/em\u003e\u003c/p\u003e\n\n\n\n\n\n\n\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n        src=\"https://s3.amazonaws.com/digitalgov/event-leveraging-pop-culture.png\"alt=\"Leveraging Pop Culture With Paul Lester of the DOE\"/\u003e\u003c/div\u003e\n\n\n",
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