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    "title" : "SocialGov Talks: Tips for LinkedIn Content Strategy, with Matt Ross |Digital.gov",
    "description": "SocialGov Talks: Tips for LinkedIn Content Strategy, with Matt Ross",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/event/2019/08/21/socialgov-talks-tips-for-linkedin-content-strategy-with-matt-ross/index.json","item" : [
    {"title" :"SocialGov Talks: Tips for LinkedIn Content Strategy, with Matt Ross","deck" : "","summary" : "Matt Ross, of LinkedIn’s Marketing Solutions Government & Advocacy team, will share tips and best practices on how to improve your agency’s use of content to maximize engagement with your core audience. ","date" : "2019-08-21T15:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","start_date" : "2019-08-21T15:00:00-05:00","end_date" : "2019-08-21T16:00:00-05:00",
      "event_organizer" : "Digitalgov University","host" : "Socialgov CoP","registration_url" : "https://www.eventbrite.com/e/socialgov-talks-tips-for-linkedin-content-strategy-with-matt-ross-registration-66485015471","youtube_id" : "bSVMF4MzGyc","authors" : {"matt-ross" : "Matt Ross"},"topics" : {
        
            "communication" : "Communication",
            "content-strategy" : "Content strategy",
            "social-media" : "Social media"
            },"primary_image" : { "uid" : "socialgov-linkedin-2", "alt" :
  "Tips for LinkedIn Content Strategy — A SocialGov Community of Practice Meeting in set white text against a light blue background with overlapping, wavy pink and blue lines off to the side that reference the ocean.", "width" :
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  "png" },"content" :"\u003cp\u003eDoes your agency’s LinkedIn content strategy need an update? Have you been successful in gaining followers? Hear some tips and best practices from Matt Ross, of LinkedIn’s Marketing Solutions Government \u0026amp; Advocacy team, on how to improve your agency’s use of content to maximize engagement with your core audience.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eMatt Ross, LinkedIn Marketing Solutions—Government, Advocacy, and Non Profits team\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eIn the past dozen years in digital advertising, Matt has watched the industry change, grow, and adapt - through multiple vantage points of publisher, ad technology, and social platform. He believes at the core of marketing it’s important to remember that the goal of your organization’s message is to talk to your target audience as unique individuals so they feel understood and valued.\u003c/p\u003e\n\u003chr\u003e\n\u003cp\u003eThis SocialGov Talk is hosted by \u003ca href=\"https://digital.gov/communities/social-media/\"\u003eSocialGov\u003c/a\u003e, the federal government’s social media Community of Practice. SocialGov has over 1,200 members from 90+ departments and agencies across the federal government. \u003c/p\u003e\n\u003cp\u003eOur team will send a reminder email prior to the event that includes your link to join the video. \u003c/p\u003e\n\u003cp\u003eThis event will be held over \u003ca href=\"https://www.zoom.us/\"\u003eZoom\u003c/a\u003e (see the Zoom \u003ca href=\"https://support.zoom.us/hc/en-us/articles/201362023-System-Requirements-for-PC-Mac-and-Linux\"\u003ecomputer and device requirements\u003c/a\u003e, and \u003ca href=\"https://support.zoom.us/hc/en-us/sections/200277708-Frequently-Asked-Questions\"\u003eFAQs\u003c/a\u003e). You can \u003ca href=\"https://zoom.us/download#client_4meeting\"\u003edownload Zoom Client for Meetings\u003c/a\u003e to install the Zoom web browser client beforehand.\u003c/p\u003e\n\u003cp\u003eQuestions about this event or future events? Send them to \u003ca href=\"mailto:digitalgov@gsa.gov\"\u003edigitalgov@gsa.gov\u003c/a\u003e.\u003c/p\u003e\n",
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