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    "title" : "How to Develop an Agency Brand Voice That Connects With Customers Online |Digital.gov",
    "description": "How to Develop an Agency Brand Voice That Connects With Customers Online",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/event/2019/06/12/how-develop-an-agency-brand-voice-that-connects-with-customers-online/index.json","item" : [
    {"title" :"How to Develop an Agency Brand Voice That Connects With Customers Online","deck" : "","summary" : "Come join the Plain Language community on the 12th of June and learn how to develop an agency brand voice!","date" : "2019-06-12T15:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","start_date" : "2019-06-12T15:00:00-05:00","end_date" : "2019-06-12T16:00:00-05:00",
      "event_organizer" : "DigitalGov University","host" : "Plain Language","registration_url" : "https://www.eventbrite.com/e/dont-use-that-tone-of-voice-with-me-how-to-develop-an-agency-brand-voice-registration-61151693361","youtube_id" : "Cmxv70Tn2hk","authors" : {"katherine-spivey" : "Katherine Spivey","leslie-oflahavan" : "Leslie O'Flahavan"},"topics" : {
        
            "plain-language" : "Plain language"
            },"primary_image" : { "uid" : "plain-language", "alt" :
  "Plain Language / plainlanguage.gov", "width" :
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  "png" },"content" :"\n\u003ca\n    href=\"https://s3.amazonaws.com/digitalgov/static/PLAIN-06122019-Transcript.pdf\"\u003eRead the event transcript (PDF, 84 KB, 12 pages)\u003c/a\u003e\n\n\n\u003cp\u003eIs your agency using a tone of voice that connects with customers online, or is it using a stale, bureaucratic voice that repels them and breeds distrust or confusion?\u003c/p\u003e\n\u003cp\u003eNoted trainer Leslie O’Flahavan will cover what brand voice is and how it’s governed. We’ll see examples of agency content that’s written in a voice that supports the agency’s brand, and some examples that don’t. We’ll go through a simple exercise that will help you define your brand voice, which may vary somewhat by project, product, or section of your site. We’ll also discuss the situations in which using an inconsistent voice will cause problems.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout PlainLanguage.gov\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eThe \u003ca href=\"https://www.plainlanguage.gov/about/\"\u003ePlain Language Action and Information Network\u003c/a\u003e (PLAIN) is a group of federal employees from different agencies and specialties who support the use of clear communication in government writing. Visit \u003ca href=\"https://www.plainlanguage.gov/\"\u003eplainlanguage.gov\u003c/a\u003e or \u003ca href=\"https://www.digitalgov.gov/communities/plain-language/\"\u003ejoin the community\u003c/a\u003e.\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003eQuestions about this event or future events? Email them to \u003ca href=\"mailto:digitalgov@gsa.gov\"\u003edigitalgov@gsa.gov\u003c/a\u003e.\u003c/p\u003e\n",
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