{
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    "title" : "DAP Learning Series: Basics of A/B Testing Part 1 |Digital.gov",
    "description": "DAP Learning Series: Basics of A/B Testing Part 1",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/event/2018/11/01/dap-learning-series-basics-ab-testing-part-1/index.json","item" : [
    {"title" :"DAP Learning Series: Basics of A/B Testing Part 1","deck" : "We’ve teamed up with our friends at CFPB to bring you a two-part series on A/B Testing.","summary" : "We’ve teamed up with our friends at CFPB to bring you a two-part series on A/B Testing.","date" : "2018-11-01T15:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","start_date" : "2018-11-01T15:00:00-05:00","end_date" : "2018-11-01T16:00:00-05:00",
      "event_organizer" : "DigitalGov University","host" : "DAP","registration_url" : "https://www.eventbrite.com/e/dap-learning-series-ab-testing-basics-part-1-registration-51480200666","youtube_id" : "K5nnKM3srqI","authors" : {"kelley-holden" : "Kelley Holden"},"topics" : {
        
            "analytics" : "Analytics",
            "research" : "Research"
            },"content" :"\u003cp\u003e\u003cem\u003eThe \u003ca href=\"https://www.digitalgov.gov/services/dap/\"\u003eDigital Analytics Program\u003c/a\u003e (DAP) Learning Series is designed to increase your skills and understanding of DAP\u0026rsquo;s implementation of Google Analytics in the government.\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003eWe’ve teamed up with our friends at CFPB to bring you a two-part series on A/B Testing. Join us to hear Kelley Holden of CFPB explain how they use A/B testing tools to test and improve User Experience on their site!\u003c/p\u003e\n\u003ch3 id=\"what-youll-learn\"\u003eWhat you’ll learn:\u003c/h3\u003e\n\u003cul\u003e\n\u003cli\u003eWhat A/B Testing is and why it’s useful\u003c/li\u003e\n\u003cli\u003eHow CFPB runs tests on their pages\u003c/li\u003e\n\u003cli\u003eHow to use information from your tests to make positive UX changes\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eParts 1 and 2 are available on our \u003ca href=\"https://www.youtube.com/playlist?list=PLd9b-GuOJ3nEz1NYl66orgVZIu17laKba\"\u003eYouTube Analytics Playlist\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eThe Digital Analytics Program (DAP) offers advanced, easy web analytics to federal agencies. DAP is run by the Office of Products and Programs in the GSA.\u003c/em\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https://www.digitalgov.gov/services/dap/\"\u003eLearn more about DAP\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://github.com/digital-analytics-program/gov-wide-code\"\u003eGetting Started\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.youtube.com/playlist?list=PLd9b-GuOJ3nFwlyvLFUtmDpYFKezhot8P\"\u003eView digital analytics training videos\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"mailto:dap@support.digitalgov.gov\"\u003eContact the DAP team\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n",
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      "filename" :"2018-11-01-dap-learning-series-basics-ab-testing-part-1.md",
      
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