{
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    "title" : "How Search Engines Index Your Websites |Digital.gov",
    "description": "How Search Engines Index Your Websites",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/event/2018/05/29/how-search-engines-index-your-websites/index.json","item" : [
    {"title" :"How Search Engines Index Your Websites","deck" : "","summary" : "Join Search.gov as they walk you through the fundamentals of how search engines monitor your content and pull relevant data from your pages.","date" : "2018-05-29T14:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","start_date" : "2018-05-29T14:00:00-05:00","end_date" : "2018-05-29T15:00:00-05:00",
      "event_organizer" : "DigitalGov University","host" : "","registration_url" : "https://www.eventbrite.com/e/searchgov-advanced-technical-registration-45389884366","youtube_id" : "THhe3Z7XSxg","authors" : {"dmccleskey" : "Dawn Pointer McCleskey"},"topics" : {
        
            "search" : "Search",
            "search-engine-optimization" : "Search engine optimization"
            },"primary_image" : { "uid" : "searchgov-advanced", "alt" :
  "How search engines index your websites", "width" :
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  "png" },"content" :"\u003cp\u003eYou’ve probably heard about SEO, search engine optimization - the techniques you can use to get better placement and presentation in search results. Join \u003ca href=\"https://search.gov/\"\u003eSearch.gov\u003c/a\u003e as they walk you through the fundamentals of how search engines monitor your content and pull relevant data from your pages.\u003c/p\u003e\n\u003cp\u003eThis session is relevant to Search.gov customers and other web managers as well. If you are a Search.gov customer and new to the service, we highly recommend you attend our \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/event/2018/05/03/an-introduction-searchgov/\"\u003eintroductory session\u003c/a\u003e prior to attending this Technical session.\u003c/p\u003e\n\u003cp\u003eIn this online event, we’ll look in detail at the essential building blocks of a search index:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow search engines discover content on websites, and how that information gets into the index for later searching.\u003c/li\u003e\n\u003cli\u003eXML sitemaps - what they are, why you should have one, and special considerations for government agencies.\u003c/li\u003e\n\u003cli\u003eRobots.txt files - what they are, why you should have one, best practices, and technical pitfalls to watch out for.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"youll-learn\"\u003eYou’ll Learn:\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003eHow search engines work (at a high level)\u003c/li\u003e\n\u003cli\u003eThe Sitemaps Protocol and the Robots Exclusion Protocol guidance\u003c/li\u003e\n\u003cli\u003eWhat to do if you have content in multiple platforms, such as your content management system, your old content management system, and a legacy file server\u003c/li\u003e\n\u003cli\u003eThe relationship between sitemaps and search configurations in the Search.gov system\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"who-should-attend\"\u003eWho Should Attend\u003c/h2\u003e\n\u003cp\u003eWeb managers, content managers, and technical teams wanting to learn more about how their sites get indexed by search engines. Some portions of this event will be specific to Search.gov system, but most of the information is generally applicable to all websites.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://search.gov/\"\u003eSearch.gov\u003c/a\u003e is working with agencies to index their web content directly in the Search.gov system. If you are new to Search.gov we highly recommend you attend our Basics session prior to attending this Technical session.\u003c/p\u003e\n\u003ch3 id=\"about-the-instructor\"\u003eAbout the Instructor\u003c/h3\u003e\n\u003cp\u003e\u003cstrong\u003eDawn Pointer McCleskey\u003c/strong\u003e is a professional librarian on a mission to help people find what they are looking for. She is the Program Manager for Search.gov, where she works to improve customers’ experience with the service and the public’s experience when searching on government websites.\u003c/p\u003e\n",
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