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    "title" : "DAP Learning Series: Creating Your Own Campaign URL Builder |Digital.gov",
    "description": "DAP Learning Series: Creating Your Own Campaign URL Builder",
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    {"title" :"DAP Learning Series: Creating Your Own Campaign URL Builder","deck" : "","summary" : "This online event will cover how to create a campaign URL in Google Analtyics and how to effectively implement it.","date" : "2018-04-18T15:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","start_date" : "2018-04-18T15:00:00-05:00","end_date" : "2018-04-18T16:00:00-05:00",
      "event_organizer" : "DigitalGov University","host" : "Digital Analytics Program","registration_url" : "https://www.eventbrite.com/e/dap-learning-series-creating-your-own-campaign-url-builder-registration-42546399426","youtube_id" : "LdusA4j9tM0","authors" : {"freddie-blicher" : "Freddie Blicher","tlowden" : "Tim Lowden"},"topics" : {
        
            "analytics" : "Analytics"
            },"content" :"\u003cp\u003e\u003cem\u003eThe \u003ca href=\"https://www.digitalgov.gov/services/dap/\"\u003eDigital Analytics Program\u003c/a\u003e (DAP) Learning Series is designed to increase your skills and understanding of DAP\u0026rsquo;s implementation of Google Analytics in the government.\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003eCustom campaign URLs can help you collect information to determine which marketing campaigns are more effective. Efficient implementation of custom campaign URLs depends on your tagging strategy and it is important to set up a scalable methodology. In this training, we’ll talk about campaign tagging strategies and show you how to create a campaign URL builder.\u003c/p\u003e\n\u003cp\u003eYou’ll learn:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhat are custom campaign URLs\u003c/li\u003e\n\u003cli\u003eWhen to use custom campaign URLs\u003c/li\u003e\n\u003cli\u003eHow to create a tagging strategy\u003c/li\u003e\n\u003cli\u003eHow to create an Excel or Google Sheet tool with formulas to ensure correct application of custom URL parameters\u003c/li\u003e\n\u003cli\u003eHow to document your custom URLs to use for reporting later on\u003c/li\u003e\n\u003c/ul\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cem\u003eThe Digital Analytics Program (DAP) offers advanced, easy web analytics to federal agencies. DAP is run by the Office of Products and Programs in the GSA.\u003c/em\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https://www.digitalgov.gov/services/dap/\"\u003eLearn more about DAP\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://github.com/digital-analytics-program/gov-wide-code\"\u003eGetting Started\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.youtube.com/playlist?list=PLd9b-GuOJ3nFwlyvLFUtmDpYFKezhot8P\"\u003eView digital analytics training videos\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"mailto:dap@support.digitalgov.gov\"\u003eContact the DAP team\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n",
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