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    "title" : "Marketing-as-a-Service: An Introduction to USAGov's Partnership Toolkit |Digital.gov",
    "description": "Marketing-as-a-Service: An Introduction to USAGov's Partnership Toolkit",
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    {"title" :"Marketing-as-a-Service: An Introduction to USAGov's Partnership Toolkit","deck" : "","summary" : "The USAGov team will talk about their new Partnership Toolkit and focus on how government agencies can partner with USAGov to market various programs and services.","date" : "2018-04-03T15:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","start_date" : "2018-04-03T15:00:00-05:00","end_date" : "2018-04-03T16:00:00-05:00",
      "event_organizer" : "DigitalGov University","host" : "","registration_url" : "https://www.eventbrite.com/e/marketing-as-a-service-an-introduction-to-usagovs-partnership-toolkit-registration-44339870747","youtube_id" : "mg1W8l1bfqI","authors" : {"victoria-wales" : "Victoria Bitzer-Wales","claire-loxsom" : "Claire Loxsom"},"topics" : {
        
            "communication" : "Communication"
            },"content" :"\u003cp\u003eUSAGov recognizes that all of us as agencies have a common mission: to serve the public. We work with different agency partners to educate and inform them on various government programs and services. Through these partnerships, we not only engage and guide different audiences, but work to steadily demystify what it means to “market in the Government.”\u003c/p\u003e\n\u003cp\u003eWe’ll focus on discussing these partnerships, how we can best work together, and answer questions that come up in this topic—which is sometimes complex.\u003c/p\u003e\n\u003cp\u003eIn this online event, you’ll learn:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhat marketing and outreach means for us\u003c/li\u003e\n\u003cli\u003eTactics that USAGov uses to promote information and build campaigns\u003c/li\u003e\n\u003cli\u003eSpecific details of campaigns we have worked on with a variety of agencies\u003c/li\u003e\n\u003cli\u003eHow to navigate our new \u003ca href=\"https://connect.usa.gov/digital-toolkit-ready-to-work\"\u003ePartnership Toolkit\u003c/a\u003e to best understand what we do and how we can work together\u003c/li\u003e\n\u003c/ul\u003e\n",
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