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    "title" : "DAP Learning Series: An Introduction to the Basics |Digital.gov",
    "description": "DAP Learning Series: An Introduction to the Basics",
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    {"title" :"DAP Learning Series: An Introduction to the Basics","deck" : "","summary" : "This online class will provide an introductory training on how to use Digital Analytics Program (DAP) google analytics data.","date" : "2018-02-15T13:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","start_date" : "2018-02-15T13:00:00-05:00","end_date" : "2018-02-15T16:00:00-05:00",
      "event_organizer" : "DigitalGov University","host" : "Digital Analytics Program","registration_url" : "https://www.eventbrite.com/e/dap-learning-series-digital-analytics-program-101-registration-42540102592","youtube_id" : "V-HnGjvvqgE","authors" : {"freddie-blicher" : "Freddie Blicher","tlowden" : "Tim Lowden"},"topics" : {
        
            "analytics" : "Analytics"
            },"content" :"\u003cp\u003e\u003cem\u003eThe \u003ca href=\"https://www.digitalgov.gov/services/dap/\"\u003eDigital Analytics Program\u003c/a\u003e (DAP) Learning Series is designed to increase your skills and understanding of DAP\u0026rsquo;s implementation of Google Analytics in the government.\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003eThis half-day, online class will provide an introductory training on how to use DAP\u0026rsquo;s Google Analytics data.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eConcepts we\u0026rsquo;ll cover\u003c/strong\u003e:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003ebasic terms and concepts\u003c/li\u003e\n\u003cli\u003ecommon web metrics: what they mean and when to use them\u003c/li\u003e\n\u003cli\u003ehow to create and deliver reports\u003c/li\u003e\n\u003cli\u003eanalytics and sampling\u003c/li\u003e\n\u003c/ul\u003e\n\u003chr\u003e\n\u003ch2 id=\"agenda\"\u003eAgenda:\u003c/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIntroduction to DAP\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhat it means to be part of DAP\u003c/li\u003e\n\u003cli\u003eHow DAP implementation may be different\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBasic Terms and Concepts\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eProfile (view)\u003c/li\u003e\n\u003cli\u003eDimension\u003c/li\u003e\n\u003cli\u003eMetric\u003c/li\u003e\n\u003cli\u003eFilter\u003c/li\u003e\n\u003cli\u003eSegment\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eCommon Web Metrics: What They Mean and When to Use Them\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eSessions and users\u003c/li\u003e\n\u003cli\u003ePageviews\u003c/li\u003e\n\u003cli\u003eUsers/page views\u003c/li\u003e\n\u003cli\u003eBounce rate\u003c/li\u003e\n\u003cli\u003eReferrer\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Create Reports\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eAudience reports\u003c/li\u003e\n\u003cli\u003eSite content\u003c/li\u003e\n\u003cli\u003ePages\u003c/li\u003e\n\u003cli\u003eLanding pages\u003c/li\u003e\n\u003cli\u003eContent drill-down\u003c/li\u003e\n\u003cli\u003eAcquisition\u003c/li\u003e\n\u003cli\u003eSources: direct, referral, organic search, etc.\u003c/li\u003e\n\u003cli\u003eReferrals\u003c/li\u003e\n\u003cli\u003eSocial\u003c/li\u003e\n\u003cli\u003eSearch keywords\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAnalytics and Sampling\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eTips \u0026amp; tricks to avoid sampling\u003c/li\u003e\n\u003cli\u003eUnsampled reports (exporting unsampled reports \u003cem\u003eon-demand\u003c/em\u003e versus \u003cem\u003escheduled\u003c/em\u003e, etc.)\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Deliver Reports\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cem\u003eDashboard\u003c/em\u003e versus \u003cem\u003eReport\u003c/em\u003e\u003c/li\u003e\n\u003cli\u003eHow to choose the right metrics for different reporting needs\u003c/li\u003e\n\u003cli\u003eEmailing and exporting reports\u003c/li\u003e\n\u003c/ul\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cem\u003eThe Digital Analytics Program (DAP) offers advanced, easy web analytics to federal agencies. DAP is run by the Office of Products and Programs in the GSA.\u003c/em\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https://www.digitalgov.gov/services/dap/\"\u003eLearn more about DAP\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://github.com/digital-analytics-program/gov-wide-code\"\u003eGetting Started\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://www.youtube.com/playlist?list=PLd9b-GuOJ3nFwlyvLFUtmDpYFKezhot8P\"\u003eView digital analytics training videos\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"mailto:dap@support.digitalgov.gov\"\u003eContact the DAP team\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n",
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