Digital.gov

Five Insider Secrets to Engaging Emails

Fri, 26 Feb 2021 10:39:00 -0500

Engaging readers who receive hundreds of emails a day is not easy, but it starts with the most critical starting point—empathy for their time.

Centers of Excellence

Mon, 01 Jan 0001 00:00:00 +0000

We implement IT modernization at federal agencies by leveraging private sector innovation and government services while centralizing best practices and expertise for holistic transformation.

Federal Social Media Week 2020!

Mon, 07 Dec 2020 14:00:00 -0500

2020 has been an unprecedented year for challenges and opportunities in social media. SocialGov’s Federal Social Media Week 2020 will bring you some interesting perspectives on how to keep social media moving and successful for 2021.

Focusing on People to Solve IT Problems

Thu, 19 Dec 2019 11:00:00 -0500

“The best way to define and develop solutions is to put the people dependent on those solutions at the center of your process.” — A look at how the Centers of Excellence (CoE) team is using human centered design in their work.

Marketing-as-a-Service: An Introduction to USAGov's Partnership Toolkit

Tue, 03 Apr 2018 15:00:00 -0500

The USAGov team will talk about their new Partnership Toolkit and focus on how government agencies can partner with USAGov to market various programs and services.

Responding to a Disaster: How USAGov Helped Shape the Digital Response in Puerto Rico

Tue, 09 Jan 2018 11:00:00 -0500

This interactive talk with a USAGov team member will highlight the digital response in Puerto Rico during and after Hurricane Maria.

Letting Go of 85 Percent of Our Email Subscribers

Mon, 13 Mar 2017 13:04:16 -0400

Late last year, Business.USA.gov (BUSA) began transitioning its web presence to USA.gov and with its content, came its social media and email accounts. While transferring ownership of a Twitter account is fairly easy to do from a technical standpoint, transferring email ownership and tools is not. We had to tackle

In a Marketing Minute: Connecting Teams, Promotions, and Ideas

Mon, 05 Dec 2016 10:00:57 -0400

Every first week of every month, USAGov’s marketing team sends an office-wide email newsletter to give an update on past and current marketing efforts and campaigns. It’s how we try to help keep the rest of the office in the know. The monthly newsletter can spur a content idea, a future marketing endeavor, and act

Webinar Recap: Social Media + External Affairs = Outreach Success

Thu, 17 Nov 2016 14:00:46 -0400

Summary: How to leverage your resources to reach Spanish-dominant Hispanics online. A recent DigitalGov University (DGU) webinar provided an introduction to the intersection of two teams with different audiences reaching consensus on goals to maximize insight and outreach effectiveness. Social Media Outreach Goals What does social media outreach success look like? Success is when agencies

Social Media Data Deep Dive: Turning Findings into Action

Fri, 28 Oct 2016 11:00:55 -0400

GobiernoUSA, just like USA.gov, is part of a unique effort with a large mission—to guide people to the government information and services they seek. We cover a lot of topics in Spanish via our website, social media platforms, email sends, and contact center. One of the communication channels we focus a lot of attention on

The Essentials of an Editorial Calendar

Mon, 24 Oct 2016 10:00:37 -0400

Anyone engaged in content marketing or content production probably owns a robust editorial calendar. A calendar that is quickly updated, helps keep deadlines and is flexible can serve as a helpful blueprint of your content activities for the year. At USAGov we cover a lot of topics and partner with many agencies. Having an editorial

Where Content and Marketing Meet: An email Case Study

Fri, 15 Jul 2016 10:00:28 -0400

Content marketing is everywhere and you’re hearing more about it every day—but how do you do it well? While content marketing can take many forms (articles, infographics, videos, and more), it shares a common purpose: providing useful content to attract new customers to your product or service. At USAGov, customized email messages to our subscribers

What do Mac & Cheese and Power of Attorneys Have in Common?

Fri, 26 Feb 2016 10:47:25 -0400

They ranked among our top three most popular emails in 2015. At USAGov, we know that email is often our #1 driver of traffic to our content, and nine out of 10 times it’s our go-to outreach tool for disseminating timely information. But doing email sends consistently and effectively isn’t always clear cut, especially when

#SomosSocial: Bilingual Twitter Chats—How to Do Them Effectively

Fri, 08 Jan 2016 10:00:00 -0400

There are 11.7 million + reasons to be on Twitter—the approximate number of Hispanics in the U.S. who are using the platform. And out of those 11.7 million, 43% tweet in English and in Spanish. Hispanics over index their counterparts when it comes to digital technologies and services, but how do you reach them and

#SomosSocial: 5 Keys for Government to Reach Hispanics Through Social Media

Thu, 05 Nov 2015 14:09:46 -0400

Hispanics are one of fastest growing demographics in the U.S. But like any demographic, there are important nuances to consider when connecting with this audience. Insight into your audience’s motivations, behavior and preferences is key for anyone trying to engage with the public. We know every day that more and more Hispanics are on social

Betting on email: How We’re Reaching Hispanics via Their Inbox

Tue, 23 Jun 2015 11:30:58 -0400

Driving visitors to a destination means reaching your users where they are at. In 2005, as part of the greater USA.gov marketing strategy, GobiernoUSA.gov launched an email program. These communications initially took the form of short blurbs that directed people to important site content and promoted other government information hosted by various federal agencies. From

Real Internationalization Isn’t Just Geographic: It’s Linguistic

Fri, 19 Jun 2015 11:00:33 -0400

Twenty years ago, the chances of watching an NBA game with commentary in a language other than English were small. Today, the NBA transmits games in 47 languages to 215 countries across the world. This is a perfect example of how organizations have evolved over time to meet the demands of their audiences. Evidence like

Young Entrepreneurs Hang Out With Government Virtually… and in Spanish

Wed, 19 Nov 2014 10:00:28 -0400

It’s a well-known fact that the Hispanic population is growing at a rapid pace, and among the areas seeing the most interest and growth is business. According to the Small Business Administration (SBA), there are more than 3 million Hispanic-owned businesses in the U.S. today, a number that is growing at three times the national