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      <title>FDA&amp;#8217;s &amp;#8220;The Real Cost&amp;#8221;: A Tumblr Success Story</title>
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      <pubDate>Fri, 13 May 2016 10:00:25 -0400</pubDate>
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      <description>FDA’s “The Real Cost” campaign aims to be edgy, just like its teen audience. Last month, the campaign won the 2016 Shorty Award for the Best Overall Tumblr Presence. “The Real Cost” educates youth ages 12 to 17 about the harmful effects of tobacco use.</description>
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