Digital.gov /preview/gsa/digitalgov.gov/bc-archive-content-3/authors/sarah-ward/ Recent content on Digital.gov Hugo en-us The Usability ‘Aha!’ Moment: How to Turn Cynics into Converts /preview/gsa/digitalgov.gov/bc-archive-content-3/2015/03/06/the-usability-aha-moment-how-to-turn-cynics-into-converts/ Fri, 06 Mar 2015 11:19:33 -0400 /preview/gsa/digitalgov.gov/bc-archive-content-3/2015/03/06/the-usability-aha-moment-how-to-turn-cynics-into-converts/ User Experience (UX) is the comprehensive experience a person has when using a product or application, and usability is the ease of use (or lack thereof) when using it. Many of us have discovered the vast advantages of evaluating usability on our own; however, getting others to jump on board is often a different story.