/preview/gsa/digitalgov.gov/bc-archive-content-3/authors/sarah-kaczmarek/ Recent content on Digital.gov Hugo en-us /preview/gsa/digitalgov.gov/bc-archive-content-3/2014/06/27/you-have-the-data-make-the-most-of-it/ Fri, 27 Jun 2014 10:00:44 -0400 /preview/gsa/digitalgov.gov/bc-archive-content-3/2014/06/27/you-have-the-data-make-the-most-of-it/ With Web analytics tools you have the data to see what citizens really want on your website and how well you are delivering. You have an opportunity to make informed decisions on improvements to your site to reflect the voice of the customer and get constituents what they need. Here are /preview/gsa/digitalgov.gov/bc-archive-content-3/2014/05/22/visualizing-federal-data/ Thu, 22 May 2014 10:00:50 -0400 /preview/gsa/digitalgov.gov/bc-archive-content-3/2014/05/22/visualizing-federal-data/ At the U.S. Government Accountability Office (GAO) we have a long history of using data graphics in our reports and congressional testimonies to explain our findings. From photographs, tables, and charts in the 1950s; to computer-generated data graphics in the mid-1980s; to the complex interactive graphics we’re just starting to use this year, our graphics /preview/gsa/digitalgov.gov/bc-archive-content-3/2014/05/15/new-google-analytics-for-government-training-manual/ Thu, 15 May 2014 10:00:48 -0400 /preview/gsa/digitalgov.gov/bc-archive-content-3/2014/05/15/new-google-analytics-for-government-training-manual/ Looking for a training manual on how to use Google Analytics for your agency? In 2014, I released a second edition of my Google Analytics for Government training manual. /preview/gsa/digitalgov.gov/bc-archive-content-3/2014/04/23/when-sharing-buttons-work/ Wed, 23 Apr 2014 10:00:41 -0400 /preview/gsa/digitalgov.gov/bc-archive-content-3/2014/04/23/when-sharing-buttons-work/ At the U.S. Government Accountability Office (GAO) we use sharing buttons on our website to help people share content from web pages with their colleagues and friends. With one click, a user can post a page’s link to popular social networking sites or send it via email. The article To Use /preview/gsa/digitalgov.gov/bc-archive-content-3/2014/03/14/customize-your-own-amazing-social-media-report-infographic/ Fri, 14 Mar 2014 12:00:32 -0400 /preview/gsa/digitalgov.gov/bc-archive-content-3/2014/03/14/customize-your-own-amazing-social-media-report-infographic/ Social Media Community of Practice developed a set of baseline social media metrics to help you assess whether your efforts are achieving the results you want. How do /preview/gsa/digitalgov.gov/bc-archive-content-3/2014/03/04/creating-awesome-web-analytics-reports-and-presentations/ Tue, 04 Mar 2014 11:33:08 -0400 /preview/gsa/digitalgov.gov/bc-archive-content-3/2014/03/04/creating-awesome-web-analytics-reports-and-presentations/ Collecting visitor, engagement, and traffic data for your digital channels is nothing new. By this time, you have a lot of data about your website. How do you use and present that data to make meaningful recommendations?