/preview/gsa/digitalgov.gov/bc-archive-content-3/authors/kelley-holden/ Recent content on Digital.gov Hugo en-us /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2021/01/11/how-to-navigate-challenges-to-successfully-a-b-test-your-emails/ Mon, 11 Jan 2021 14:30:00 -0500 /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2021/01/11/how-to-navigate-challenges-to-successfully-a-b-test-your-emails/ In this talk, we will provide better understanding of how CFPB conducts email A/B testing, see examples of email A/B tests, and discuss lessons learned. /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2019/11/19/intro-ab-testing-cop/ Tue, 19 Nov 2019 11:00:00 -0500 /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2019/11/19/intro-ab-testing-cop/ We know there are many ways to use A/B testing to inform decision making at your agency – this is a quick introduction on the many ways CFPB has used it to improve UX across their website. /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2018/11/07/dap-learning-series-basics-ab-testing-part-2/ Wed, 07 Nov 2018 14:00:00 -0500 /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2018/11/07/dap-learning-series-basics-ab-testing-part-2/ We’ve teamed up with our friends at CFPB to bring you a two-part series on A/B Testing. /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2018/11/01/dap-learning-series-basics-ab-testing-part-1/ Thu, 01 Nov 2018 15:00:00 -0500 /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2018/11/01/dap-learning-series-basics-ab-testing-part-1/ We’ve teamed up with our friends at CFPB to bring you a two-part series on A/B Testing. /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2018/09/20/dap-learning-series-writing-custom-javascript-for-tag-managers/ Thu, 20 Sep 2018 14:00:00 -0500 /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2018/09/20/dap-learning-series-writing-custom-javascript-for-tag-managers/ This online event will focus on how to track specific events and write JavaScript to maximize the tag manager experience /preview/gsa/digitalgov.gov/bc-archive-content-3/2016/03/11/seeing-states-the-right-way-how-to-weigh-data-by-population/ Fri, 11 Mar 2016 10:00:58 -0400 /preview/gsa/digitalgov.gov/bc-archive-content-3/2016/03/11/seeing-states-the-right-way-how-to-weigh-data-by-population/ One large issue my team has run into when analyzing and reporting data across different states is knowing whether sessions within an area are higher due to more interest, or a larger population. Time after time, we see the states with the largest populations show up with the largest amount of traffic, like the graph