{ "version" : "https://jsonfeed.org/version/1", "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/", "content" : "author", "type" : "list", "count" : "6","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/authors/kelley-holden/index.json","profile_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/authors/kelley-holden/","display_name" : "Kelley Holden","first_name" : "Kelley","last_name" : "Holden","slug" : "kelley-holden","email" : "Kelley.Holden@cfpb.gov","bio" : "Kelley Holden has been working on the Digital Analytics Team over at the Consumer Financial Protection Bureau since March 2014. She and her team are passionate about web analysis and data, and want to share their knowledge with others who are looking for a simple and easy tool for their analytics needs.","agency" : "CFPB","agency_full_name" : "Consumer Financial Protection Bureau","branch" : "bc-archive-content-3", "filename" :"_index.md", "filepath" :"authors/kelley-holden/_index.md", "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/authors/kelley-holden/_index.md", "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/authors/kelley-holden/_index.md", "url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/authors/kelley-holden/", "items" : [{ "title" :"How To Navigate Challenges To Successfully A/B Test Your Emails","deck" : "How do you understand what resonates with users when sending out an email? Answer: A/B test it and find out!","summary" : "In this talk, we will provide better understanding of how CFPB conducts email A/B testing, see examples of email A/B tests, and discuss lessons learned.","date" : "2021-01-11T14:30:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"kelley-holden" : "Kelley Holden","erica-kritt" : "Erica Kritt"},"topics" : { "research" : "Research", "user-experience" : "User experience" },"branch" : "bc-archive-content-3", "filename" :"2020-12-21-how-to-navigate-challenges-to-successfully-a-b-test-your-emails.md", "filepath" :"authors/kelley-holden/_index.md", "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/authors/kelley-holden/_index.md", "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/authors/kelley-holden/_index.md", "url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/event/2021/01/11/how-to-navigate-challenges-to-successfully-a-b-test-your-emails/" },{ "title" :"An Introduction to the A/B Testing Community of Practice","deck" : "","summary" : "We know there are many ways to use A/B testing to inform decision making at your agency – this is a quick introduction on the many ways CFPB has used it to improve UX across their website. ","date" : "2019-11-19T11:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"kelley-holden" : "Kelley Holden"},"topics" : { "analytics" : "Analytics", "research" : "Research", "search-engine-optimization" : "Search engine optimization" },"branch" : "bc-archive-content-3", "filename" :"2019-11-19-intro-ab-testing-cop.md", "filepath" :"authors/kelley-holden/_index.md", "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/authors/kelley-holden/_index.md", "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/authors/kelley-holden/_index.md", "url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/event/2019/11/19/intro-ab-testing-cop/" },{ "title" :"DAP Learning Series: Basics of A/B Testing Part 2","deck" : "","summary" : "We’ve teamed up with our friends at CFPB to bring you a two-part series on A/B Testing.","date" : "2018-11-07T14:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"kelley-holden" : "Kelley Holden"},"topics" : { "analytics" : "Analytics", "research" : "Research" },"branch" : "bc-archive-content-3", "filename" :"2018-11-07-dap-learning-series-basics-ab-testing-part-2.md", "filepath" :"authors/kelley-holden/_index.md", "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/authors/kelley-holden/_index.md", "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/authors/kelley-holden/_index.md", "url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/event/2018/11/07/dap-learning-series-basics-ab-testing-part-2/" },{ "title" :"DAP Learning Series: Basics of A/B Testing Part 1","deck" : "We’ve teamed up with our friends at CFPB to bring you a two-part series on A/B Testing.","summary" : "We’ve teamed up with our friends at CFPB to bring you a two-part series on A/B Testing.","date" : "2018-11-01T15:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"kelley-holden" : "Kelley Holden"},"topics" : { "analytics" : "Analytics", "research" : "Research" },"branch" : "bc-archive-content-3", "filename" :"2018-11-01-dap-learning-series-basics-ab-testing-part-1.md", "filepath" :"authors/kelley-holden/_index.md", "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/authors/kelley-holden/_index.md", "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/authors/kelley-holden/_index.md", "url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/event/2018/11/01/dap-learning-series-basics-ab-testing-part-1/" },{ "title" :"DAP Learning Series: Writing Custom JavaScript for Tag Managers","deck" : "","summary" : "This online event will focus on how to track specific events and write JavaScript to maximize the tag manager experience","date" : "2018-09-20T14:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"david-kaufmann" : "David Kaufmann","freddie-blicher" : "Freddie Blicher","kelley-holden" : "Kelley Holden","lauren-ancona" : "Lauren Ancona","mike-hessling" : "Mike Hessling","tlowden" : "Tim Lowden"},"topics" : { "analytics" : "Analytics" },"branch" : "bc-archive-content-3", "filename" :"2018-09-20-dap-learning-series-writing-custom-javascript-for-tag-managers.md", "filepath" :"authors/kelley-holden/_index.md", "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/authors/kelley-holden/_index.md", "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/authors/kelley-holden/_index.md", "url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/event/2018/09/20/dap-learning-series-writing-custom-javascript-for-tag-managers/" },{ "title" :"Seeing States the Right Way: How to Weigh Data by Population","summary" : "One large issue my team has run into when analyzing and reporting data across different states is knowing whether sessions within an area are higher due to more interest, or a larger population. Time after time, we see the states with the largest populations show up with the largest amount of traffic, like the graph","date" : "2016-03-11T10:00:58-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"kelley-holden" : "Kelley Holden"},"topics" : { "analytics" : "Analytics", "data-visualization" : "Data visualization", "open-data" : "Open data" },"branch" : "bc-archive-content-3", "filename" :"2016-03-11-seeing-states-the-right-way-how-to-weigh-data-by-population.md", "filepath" :"authors/kelley-holden/_index.md", "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/authors/kelley-holden/_index.md", "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/authors/kelley-holden/_index.md", "url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/03/11/seeing-states-the-right-way-how-to-weigh-data-by-population/" }] }