/preview/gsa/digitalgov.gov/bc-archive-content-3/authors/freddie-blicher/ Recent content on Digital.gov Hugo en-us /preview/gsa/digitalgov.gov/bc-archive-content-3/resources/how-to-build-an-analytics-strategy/ Tue, 22 Dec 2020 14:01:00 -0500 /preview/gsa/digitalgov.gov/bc-archive-content-3/resources/how-to-build-an-analytics-strategy/ A case study using Digital.gov as an example of how to assess, report, and take action using web analytics as part of an analytics strategy. /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2021/09/01/fedramp-dap-case-study-part-2-reporting-and-decision-making/ Wed, 01 Sep 2021 14:00:00 -0500 /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2021/09/01/fedramp-dap-case-study-part-2-reporting-and-decision-making/ In this second part of our analytics case study series, we’ll address how to pull reporting and conduct analysis through the lens of your analytics strategy. /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2021/07/28/fedramp-dap-case-study-part-1-assessing-analytics-strategy/ Wed, 28 Jul 2021 14:00:00 -0500 /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2021/07/28/fedramp-dap-case-study-part-1-assessing-analytics-strategy/ In this two-part Analytics Case Study, we’ll speak with the GSA’s FedRAMP team about their analytics strategy, data collection, reporting, and subsequent decision-making for a new site launch. /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2021/03/24/tag-managers-part-2-configuration-framework/ Wed, 24 Mar 2021 14:00:00 -0500 /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2021/03/24/tag-managers-part-2-configuration-framework/ This session will help DAP users configure and use their tag manager, to augment their reporting on more advanced interactions with their websites. /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2020/10/21/analytics-case-study-part-3-action/ Wed, 21 Oct 2020 13:00:00 -0500 /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2020/10/21/analytics-case-study-part-3-action/ In this webinar, we’ll address how to use the analysis and insights you created using DAP Google Analytics, to take action. /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2020/09/24/dap-analytics-case-study-part-2/ Thu, 24 Sep 2020 15:00:00 -0500 /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2020/09/24/dap-analytics-case-study-part-2/ In this workshop, we’ll address how to pull reporting and conduct analysis through the lens of your analytics strategy. /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2020/08/26/dap-analytics-case-study-part-1/ Wed, 26 Aug 2020 14:00:00 -0500 /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2020/08/26/dap-analytics-case-study-part-1/ In this workshop, we’ll address how to assess your web analytics strategy to ensure you’re pulling the most impactful and relevant data to enrich your analysis and understanding of your website performance. /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2020/07/23/dap-learning-series-lessons-from-canadaca/ Thu, 23 Jul 2020 14:30:00 -0500 /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2020/07/23/dap-learning-series-lessons-from-canadaca/ In this session, we’ll be joined by Nicholas Pjontek of Canada.ca. Nick will talk about some of the analytics goals, lessons, barriers, and successes in the government of Canada. /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2020/04/23/dap-learning-series-an-introduction-basics/ Thu, 23 Apr 2020 14:00:00 -0500 /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2020/04/23/dap-learning-series-an-introduction-basics/ New to DAP? No problem. Join us to learn about the reporting interface, common terminology, and basic reports. This 2.5 - 3 hour session is designed for novice users to “get off the ground” with DAP and Google Analytics. /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2020/03/25/dap-learning-series-justifying-web-analysts/ Wed, 25 Mar 2020 14:00:00 -0500 /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2020/03/25/dap-learning-series-justifying-web-analysts/ In this workshop, we’ll address how to think about justifying an analyst role on your team, and talk about the role’s many hats, as well as making the business case to your leadership team. /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2020/02/19/dap-learning-series-youtube-event-option/ Wed, 19 Feb 2020 14:00:00 -0500 /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2020/02/19/dap-learning-series-youtube-event-option/ In this session, you’ll learn how to track plays of embedded YouTube videos on your DAP-enabled pages, and how to create reports for analysis. /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2019/11/20/dap-learning-series-site-analysis-live/ Wed, 20 Nov 2019 13:00:00 -0500 /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2019/11/20/dap-learning-series-site-analysis-live/ Join us for a live demonstration of a real site analysis - from defining website mission, goals, and KPIs, to pulling reporting to better understand site performance. /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2019/10/23/dap-learning-series-a-deep-dive-into-behavior-reports/ Wed, 23 Oct 2019 14:00:00 -0500 /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2019/10/23/dap-learning-series-a-deep-dive-into-behavior-reports/ A deep dive into behavior reporting to help DAP users understand how to use it and what are the pitfalls. /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2019/08/21/dap-learning-series-a-deep-dive-into-audience-reports/ Wed, 21 Aug 2019 14:00:00 -0500 /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2019/08/21/dap-learning-series-a-deep-dive-into-audience-reports/ Build upon your audience report knowledge and learn how to leverage these reports to better understand your audience. /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2019/07/24/dap-learning-series-misunderstood-metrics/ Wed, 24 Jul 2019 15:00:00 -0500 /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2019/07/24/dap-learning-series-misunderstood-metrics/ What are some examples of misunderstood metrics, and how and when should you use them? We’ll talk about these metrics and their potential misinterpretations and pitfalls. /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2019/03/20/understanding-sessions-vs-unique-pageviews/ Wed, 20 Mar 2019 15:00:00 -0500 /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2019/03/20/understanding-sessions-vs-unique-pageviews/ In this webinar, Freddie Blicher, an analyst for the Digial Analytics Program, will discuss how to think about sessions and unique pageviews in reporting and content analysis. /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2018/09/20/dap-learning-series-writing-custom-javascript-for-tag-managers/ Thu, 20 Sep 2018 14:00:00 -0500 /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2018/09/20/dap-learning-series-writing-custom-javascript-for-tag-managers/ This online event will focus on how to track specific events and write JavaScript to maximize the tag manager experience /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2018/08/15/dap-learning-series-an-introduction-basics/ Wed, 15 Aug 2018 13:00:00 -0500 /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2018/08/15/dap-learning-series-an-introduction-basics/ This online class will provide an introductory training on how to use Digital Analytics Program (DAP) google analytics data. /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2018/06/07/dap-learning-series-using-search-console/ Thu, 07 Jun 2018 14:00:00 -0500 /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2018/06/07/dap-learning-series-using-search-console/ This online class will dive deeper into the benefits of integrating Google Search Console with your independently managed Google Analytics account /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2018/05/23/dap-learning-series-advanced-concepts/ Wed, 23 May 2018 13:00:00 -0500 /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2018/05/23/dap-learning-series-advanced-concepts/ This half-day online class will expand upon the basics of Google Analytics. /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2018/04/18/dap-learning-series-creating-your-own-campaign-url-builder/ Wed, 18 Apr 2018 15:00:00 -0500 /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2018/04/18/dap-learning-series-creating-your-own-campaign-url-builder/ This online event will cover how to create a campaign URL in Google Analtyics and how to effectively implement it. /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2018/02/15/dap-learning-series-digital-analytics-program-101/ Thu, 15 Feb 2018 13:00:00 -0500 /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2018/02/15/dap-learning-series-digital-analytics-program-101/ This online class will provide an introductory training on how to use Digital Analytics Program (DAP) google analytics data. /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2017/10/12/online-dap-learning-series-visualizing-analytics-data-part-2/ Thu, 12 Oct 2017 14:00:00 -0500 /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2017/10/12/online-dap-learning-series-visualizing-analytics-data-part-2/ In this online event, we’ll discuss how to use tools that are designed to import data and visualize it without report exports. /preview/gsa/digitalgov.gov/bc-archive-content-3/2017/08/14/20162017-mobile-analysis-mobile-device-trends-on-government-websites/ Mon, 14 Aug 2017 12:00:56 -0400 /preview/gsa/digitalgov.gov/bc-archive-content-3/2017/08/14/20162017-mobile-analysis-mobile-device-trends-on-government-websites/ Now that we have seen the top level shift from desktop to mobile, let us drill deeper into mobile device specific trends.