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        "title" :"How to Build an Analytics Strategy","deck" : "A case study using Digital.gov as an example of how to assess, report, and take action using web analytics as part of an analytics strategy.","summary" : "A case study using Digital.gov as an example of how to assess, report, and take action using web analytics as part of an analytics strategy.","date" : "2020-12-22T14:01:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tlowden" : "Tim Lowden","freddie-blicher" : "Freddie Blicher"},"topics" : {
          
              "analytics" : "Analytics",
              "budgeting-and-performance" : "Budgeting and performance",
              "open-data" : "Open data",
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        "title" :"FedRAMP \u0026 DAP Case Study Part 2: Reporting and Decision-Making","deck" : "See how the FedRAMP team assessed their analytics objectives and key performance indicators (KPIs) prior to the launch of their redesigned site, fedramp.gov.","summary" : "In this second part of our analytics case study series, we'll address how to pull reporting and conduct analysis through the lens of your analytics strategy.","date" : "2021-09-01T14:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tlowden" : "Tim Lowden","freddie-blicher" : "Freddie Blicher","bsteele" : "Betsy Steele","matt-silber" : "Matt Silber"},"topics" : {
          
              "analytics" : "Analytics",
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        "title" :"FedRAMP \u0026 DAP Case Study Part 1: Assessing Analytics Strategy","deck" : "See how the FedRAMP team assessed their analytics objectives and key performance indicators (KPIs) prior to the launch of a redesigned site.","summary" : "In this two-part Analytics Case Study, we'll speak with the GSA’s FedRAMP team about their analytics strategy, data collection, reporting, and subsequent decision-making for a new site launch.","date" : "2021-07-28T14:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tlowden" : "Tim Lowden","freddie-blicher" : "Freddie Blicher","bsteele" : "Betsy Steele"},"topics" : {
          
              "analytics" : "Analytics",
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        "filename" :"2021-07-12-fedramp-dap-case-study-part-1-assessing-analytics-strategy.md",
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        "title" :"Tag Managers Part 2: Configuration Framework","deck" : "Join the Data Analytics Team as they Provide a Practical Framework for using Google Tag Manager.","summary" : "This session will help DAP users configure and use their tag manager, to augment their reporting on more advanced interactions with their websites.","date" : "2021-03-24T14:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"freddie-blicher" : "Freddie Blicher","tlowden" : "Tim Lowden"},"topics" : {
          
              "analytics" : "Analytics",
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        "title" :"Analytics Case Study Part 3: Action","deck" : "How to take action using the analysis and insights you created using DAP and Google Analytics.","summary" : "In this webinar, we'll address how to use the analysis and insights you created using DAP Google Analytics, to take action.","date" : "2020-10-21T13:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tlowden" : "Tim Lowden","freddie-blicher" : "Freddie Blicher"},"topics" : {
          
              "analytics" : "Analytics",
              "user-experience" : "User experience"
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        "title" :"Analytics Case Study Part 2: Analysis","deck" : "How to pull reporting and conduct analysis through the lens of your analytics strategy.","summary" : "In this workshop, we'll address how to pull reporting and conduct analysis through the lens of your analytics strategy.","date" : "2020-09-24T15:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tlowden" : "Tim Lowden","freddie-blicher" : "Freddie Blicher"},"topics" : {
          
              "analytics" : "Analytics",
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        "title" :"Analytics Case Study Part 1: Assessment","deck" : "How to assess your analytics strategy to ensure you’re pulling impactful and relevant data","summary" : " In this workshop, we'll address how to assess your web analytics strategy to ensure you're pulling the most impactful and relevant data to enrich your analysis and understanding of your website performance. ","date" : "2020-08-26T14:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tlowden" : "Tim Lowden","freddie-blicher" : "Freddie Blicher"},"topics" : {
          
              "analytics" : "Analytics",
              "user-experience" : "User experience"
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        "title" :"Analytics Lessons From Canada.ca","deck" : "We’ll be talking analytics goals, lessons, barriers, and successes with our neighbors up north.","summary" : "In this session, we’ll be joined by Nicholas Pjontek of Canada.ca. Nick will talk about some of the analytics goals, lessons, barriers, and successes in the government of Canada.","date" : "2020-07-23T14:30:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"nicolas-pjontek" : "Nicolas Pjontek","tlowden" : "Tim Lowden","freddie-blicher" : "Freddie Blicher"},"topics" : {
          
              "analytics" : "Analytics",
              "user-experience" : "User experience"
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        "title" :"An Introduction to the Basics of DAP","deck" : "Learn about the reporting interface, common terminology, and basic reports in Google Analytics","summary" : "New to DAP? No problem. Join us to learn about the reporting interface, common terminology, and basic reports. This 2.5 - 3 hour session is designed for novice users to “get off the ground” with DAP and Google Analytics.","date" : "2020-04-23T14:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tlowden" : "Tim Lowden","freddie-blicher" : "Freddie Blicher"},"topics" : {
          
              "analytics" : "Analytics",
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        "title" :"Justifying the Web Analyst's Role in Your Organization","deck" : "How to justify an analysts role on your team and make a business case for this person to leadership.","summary" : "In this workshop, we'll address how to think about justifying an analyst role on your team, and talk about the role's many hats, as well as making the business case to your leadership team.","date" : "2020-03-25T14:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"freddie-blicher" : "Freddie Blicher"},"topics" : {
          
              "analytics" : "Analytics",
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        "title" :"The YouTube Event Option","deck" : "Learn how to track plays of embedded YouTube videos on your DAP-enabled pages","summary" : "In this session, you’ll learn how to track plays of embedded YouTube videos on your DAP-enabled pages, and how to create reports for analysis.","date" : "2020-02-19T14:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tlowden" : "Tim Lowden","freddie-blicher" : "Freddie Blicher"},"topics" : {
          
              "analytics" : "Analytics",
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        "title" :"DAP Learning Series: Site Analysis, Live!","deck" : "","summary" : "Join us for a live demonstration of a real site analysis - from defining website mission, goals, and KPIs, to pulling reporting to better understand site performance.","date" : "2019-11-20T13:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"freddie-blicher" : "Freddie Blicher"},"topics" : {
          
              "analytics" : "Analytics"
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        "title" :"DAP Learning Series: A Deep Dive Into Behavior Reports","deck" : "","summary" : "A deep dive into behavior reporting to help DAP users understand how to use it and what are the pitfalls.","date" : "2019-10-23T14:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"tlowden" : "Tim Lowden","freddie-blicher" : "Freddie Blicher"},"topics" : {
          
              "analytics" : "Analytics"
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        "filename" :"2019-10-23-dap-learning-series-a-deep-dive-into-behavior-reports.md",
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        "title" :"DAP Learning Series: A Deep Dive Into Audience Reports","deck" : "","summary" : "Build upon your audience report knowledge and learn how to leverage these reports to better understand your audience.","date" : "2019-08-21T14:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"freddie-blicher" : "Freddie Blicher"},"topics" : {
          
              "analytics" : "Analytics"
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        "filename" :"2019-08-21-dap-learning-series-a-deep-dive-into-audience-reports.md",
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    },{
        "title" :"DAP Learning Series: Misunderstood Metrics","deck" : "","summary" : "What are some examples of misunderstood metrics, and how and when should you use them? We’ll talk about these metrics and their potential misinterpretations and pitfalls.","date" : "2019-07-24T15:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"freddie-blicher" : "Freddie Blicher"},"topics" : {
          
              "analytics" : "Analytics"
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        "title" :"DAP Learning Series: Understanding When to Use Sessions vs. Unique Pageviews","deck" : "Understanding When to Use Sessions vs. Unique Pageviews","summary" : "In this webinar, Freddie Blicher, an analyst for the Digial Analytics Program, will discuss how to think about sessions and unique pageviews in reporting and content analysis.","date" : "2019-03-20T15:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"freddie-blicher" : "Freddie Blicher","tlowden" : "Tim Lowden"},"topics" : {
          
              "analytics" : "Analytics",
              "research" : "Research"
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        "filename" :"2019-03-20-understanding-sessions-vs-unique-pageviews.md",
        "filepath" :"authors/freddie-blicher/_index.md",
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        "title" :"DAP Learning Series: Writing Custom JavaScript for Tag Managers","deck" : "","summary" : "This online event will focus on how to track specific events and write JavaScript to maximize the tag manager experience","date" : "2018-09-20T14:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"david-kaufmann" : "David Kaufmann","freddie-blicher" : "Freddie Blicher","kelley-holden" : "Kelley Holden","lauren-ancona" : "Lauren Ancona","mike-hessling" : "Mike Hessling","tlowden" : "Tim Lowden"},"topics" : {
          
              "analytics" : "Analytics"
              },"branch" : "bc-archive-content-3",
        "filename" :"2018-09-20-dap-learning-series-writing-custom-javascript-for-tag-managers.md",
        "filepath" :"authors/freddie-blicher/_index.md",
        "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/authors/freddie-blicher/_index.md",
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        "url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/event/2018/09/20/dap-learning-series-writing-custom-javascript-for-tag-managers/"
    },{
        "title" :"DAP Learning Series: An Introduction to the Basics","deck" : "","summary" : "This online class will provide an introductory training on how to use Digital Analytics Program (DAP) google analytics data.","date" : "2018-08-15T13:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"freddie-blicher" : "Freddie Blicher","tlowden" : "Tim Lowden"},"topics" : {
          
              "analytics" : "Analytics"
              },"branch" : "bc-archive-content-3",
        "filename" :"2018-08-15-dap-learning-series-an-introduction-basics.md",
        "filepath" :"authors/freddie-blicher/_index.md",
        "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/authors/freddie-blicher/_index.md",
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        "url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/event/2018/08/15/dap-learning-series-an-introduction-basics/"
    },{
        "title" :"DAP Learning Series: Using the Search Console","deck" : "","summary" : "This online class will dive deeper into the benefits of integrating Google Search Console with your independently managed Google Analytics account","date" : "2018-06-07T14:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"freddie-blicher" : "Freddie Blicher","tlowden" : "Tim Lowden","marybeth-murphy" : "Marybeth Murphy"},"topics" : {
          
              "analytics" : "Analytics"
              },"branch" : "bc-archive-content-3",
        "filename" :"2018-06-07-dap-learning-series-using-search-console.md",
        "filepath" :"authors/freddie-blicher/_index.md",
        "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/authors/freddie-blicher/_index.md",
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        "url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/event/2018/06/07/dap-learning-series-using-search-console/"
    },{
        "title" :"DAP Learning Series: Advanced Concepts","deck" : "","summary" : "This half-day online class will expand upon the basics of Google Analytics.","date" : "2018-05-23T13:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"freddie-blicher" : "Freddie Blicher","tlowden" : "Tim Lowden"},"topics" : {
          
              "analytics" : "Analytics"
              },"branch" : "bc-archive-content-3",
        "filename" :"2018-05-23-dap-learning-series-advanced-concepts.md",
        "filepath" :"authors/freddie-blicher/_index.md",
        "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/authors/freddie-blicher/_index.md",
        "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/authors/freddie-blicher/_index.md",
        "url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/event/2018/05/23/dap-learning-series-advanced-concepts/"
    },{
        "title" :"DAP Learning Series: Creating Your Own Campaign URL Builder","deck" : "","summary" : "This online event will cover how to create a campaign URL in Google Analtyics and how to effectively implement it.","date" : "2018-04-18T15:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"freddie-blicher" : "Freddie Blicher","tlowden" : "Tim Lowden"},"topics" : {
          
              "analytics" : "Analytics"
              },"branch" : "bc-archive-content-3",
        "filename" :"2018-04-18-dap-learning-series-creating-your-own-campaign-url-builder.md",
        "filepath" :"authors/freddie-blicher/_index.md",
        "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/authors/freddie-blicher/_index.md",
        "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/authors/freddie-blicher/_index.md",
        "url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/event/2018/04/18/dap-learning-series-creating-your-own-campaign-url-builder/"
    },{
        "title" :"DAP Learning Series: An Introduction to the Basics","deck" : "","summary" : "This online class will provide an introductory training on how to use Digital Analytics Program (DAP) google analytics data.","date" : "2018-02-15T13:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"freddie-blicher" : "Freddie Blicher","tlowden" : "Tim Lowden"},"topics" : {
          
              "analytics" : "Analytics"
              },"branch" : "bc-archive-content-3",
        "filename" :"2018-02-15-dap-learning-series-digital-analytics-program-101.md",
        "filepath" :"authors/freddie-blicher/_index.md",
        "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/authors/freddie-blicher/_index.md",
        "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/authors/freddie-blicher/_index.md",
        "url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/event/2018/02/15/dap-learning-series-digital-analytics-program-101/"
    },{
        "title" :"DAP Learning Series – Visualizing Analytics Data Part 2","deck" : "","summary" : "In this online event, we'll discuss how to use tools that are designed to import data and visualize it without report exports.","date" : "2017-10-12T14:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"freddie-blicher" : "Freddie Blicher","tlowden" : "Tim Lowden"},"topics" : {
          
              "analytics" : "Analytics"
              },"branch" : "bc-archive-content-3",
        "filename" :"2017-10-12-dap-learning-series-visualizing-analytics-data-part-2.md",
        "filepath" :"authors/freddie-blicher/_index.md",
        "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/authors/freddie-blicher/_index.md",
        "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/authors/freddie-blicher/_index.md",
        "url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/event/2017/10/12/online-dap-learning-series-visualizing-analytics-data-part-2/"
    },{
        "title" :"2016 / 2017 Mobile Analysis: Mobile Device Trends on Government Websites","summary" : "Now that we have seen the top level shift from desktop to mobile, let us drill deeper into mobile device specific trends.","date" : "2017-08-14T12:00:56-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"freddie-blicher" : "Freddie Blicher"},"topics" : {
          
              "analytics" : "Analytics",
              "mobile" : "Mobile"
              },"branch" : "bc-archive-content-3",
        "filename" :"2017-08-14-20162017-mobile-analysis-mobile-device-trends-on-government-websites.md",
        "filepath" :"authors/freddie-blicher/_index.md",
        "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/authors/freddie-blicher/_index.md",
        "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/authors/freddie-blicher/_index.md",
        "url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2017/08/14/20162017-mobile-analysis-mobile-device-trends-on-government-websites/"
    }]
}