/preview/gsa/digitalgov.gov/bc-archive-content-3/authors/erica-kritt/ Recent content on Digital.gov Hugo en-us /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2021/01/11/how-to-navigate-challenges-to-successfully-a-b-test-your-emails/ Mon, 11 Jan 2021 14:30:00 -0500 /preview/gsa/digitalgov.gov/bc-archive-content-3/event/2021/01/11/how-to-navigate-challenges-to-successfully-a-b-test-your-emails/ In this talk, we will provide better understanding of how CFPB conducts email A/B testing, see examples of email A/B tests, and discuss lessons learned.