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    "type" : "list",
    "count" : "1","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/authors/erica-kritt/index.json","profile_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/authors/erica-kritt/","display_name" : "Erica Kritt","first_name" : "Erica","last_name" : "Kritt","slug" : "erica-kritt","bio" : "Erica Kritt is an outreach and engagement specialist at CFPB. She works to coordinate the Bureau’s email program and create engaging content that helps people take the next step on their financial journey. ","agency" : "CFPB","agency_full_name" : "Consumer Financial Protection Bureau","branch" : "bc-archive-content-3",
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    "filepath" :"authors/erica-kritt/_index.md",
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    "items" : [{
        "title" :"How To Navigate Challenges To Successfully A/B Test Your Emails","deck" : "How do you understand what resonates with users when sending out an email? Answer: A/B test it and find out!","summary" : "In this talk, we will provide better understanding of how CFPB conducts email A/B testing, see examples of email A/B tests, and discuss lessons learned.","date" : "2021-01-11T14:30:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"kelley-holden" : "Kelley Holden","erica-kritt" : "Erica Kritt"},"topics" : {
          
              "research" : "Research",
              "user-experience" : "User experience"
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        "filename" :"2020-12-21-how-to-navigate-challenges-to-successfully-a-b-test-your-emails.md",
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        "url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/event/2021/01/11/how-to-navigate-challenges-to-successfully-a-b-test-your-emails/"
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