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      <title>Evaluating Digital Communication: An International Incident</title>
      <link>/preview/gsa/digitalgov.gov/bc-archive-content-3/2014/06/04/evaluating-digital-communication-an-international-incident/</link>
      <pubDate>Wed, 04 Jun 2014 10:00:28 -0400</pubDate>
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      <description>Are you measuring Twitter followers and press release downloads without any clue as to what people are doing with your agency’s products and information? Or do you not even know what to measure, never mind whether that measurement would be meaningful? Fear not, fair government communicator—there is hope! On May 15, top government communication measurement</description>
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      <title>How to Be a Fly on the Wall: The Dos and Don&amp;#8217;ts of Sharing Executive Discussions</title>
      <link>/preview/gsa/digitalgov.gov/bc-archive-content-3/2013/09/10/how-to-be-a-fly-on-the-wall-the-dos-and-donts-of-sharing-executive-discussions/</link>
      <pubDate>Tue, 10 Sep 2013 10:05:05 -0400</pubDate>
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      <description>A sure way to annoy employees is to never share what executives discuss or decide until a new mandate lands on the organization’s collective head. While senior leaders should expect some privacy in decision-making and debate, they should also expect to openly hold themselves accountable and to make sure their employees know where the</description>
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