/preview/gsa/digitalgov.gov/bc-archive-content-3/authors/archivist-of-the-united-states/ Recent content on Digital.gov Hugo en-us /preview/gsa/digitalgov.gov/bc-archive-content-3/2017/06/20/improving-customer-experience-with-digital-personas/ Tue, 20 Jun 2017 10:55:09 -0400 /preview/gsa/digitalgov.gov/bc-archive-content-3/2017/06/20/improving-customer-experience-with-digital-personas/ Keeping the customer’s needs front and center is important when developing new digital tools. We recently developed a set of user personas as part of our work to establish a more robust—and data informed—understanding of the individuals that engage digitally with the National Archives (NARA). User personas are fictional, but realistic representations of key audience