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        "title" :"Improving Customer Experience with Digital Personas","summary" : "Keeping the customer’s needs front and center is important when developing new digital tools. We recently developed a set of user personas as part of our work to establish a more robust—and data informed—understanding of the individuals that engage digitally with the National Archives (NARA). User personas are fictional, but realistic representations of key audience","date" : "2017-06-20T10:55:09-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"archivist-of-the-united-states" : "Archivist of the United States"},"topics" : {
          
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