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      <title>Five Lessons Learned During a Content Audit</title>
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      <pubDate>Mon, 05 Dec 2016 12:00:42 -0400</pubDate>
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      <description>As part of USAGov’s efforts to provide our audience with the reliable and quality information that they need, this summer, the Health, Education &amp;amp; Benefits (HE&amp;amp;B) topic desk completed its first content audit. Methodology and Results Data informed every step we took. In order to determine which areas to focus on first, the desk gathered</description>
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      <title>Transcreation: Why Do We Need It?</title>
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      <description>Transcreation is a relatively new term that blends the words translation and creation. In a nutshell, transcreation involves taking a concept in one language and completely recreating it in another language. A successfully transcreated message (either written or visual) evokes the same emotions and carries the same implications in the target language as it does</description>
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