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        "title" :"Transcreation: Why Do We Need It?","summary" : "Transcreation is a relatively new term that blends the words translation and creation. In a nutshell, transcreation involves taking a concept in one language and completely recreating it in another language. A successfully transcreated message (either written or visual) evokes the same emotions and carries the same implications in the target language as it does","date" : "2016-04-08T10:00:14-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"andrea-m-castelluccio" : "Andrea M. Castelluccio"},"topics" : {
          
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