/preview/gsa/digitalgov.gov/bc-archive-content-3/authors/alberto-navas/ Recent content on Digital.gov Hugo en-us /preview/gsa/digitalgov.gov/bc-archive-content-3/2014/07/11/why-marketing-to-u-s-hispanics-is-like-the-offside-rule-in-soccer/ Fri, 11 Jul 2014 13:55:10 -0400 /preview/gsa/digitalgov.gov/bc-archive-content-3/2014/07/11/why-marketing-to-u-s-hispanics-is-like-the-offside-rule-in-soccer/ Do you scratch your head trying to figure out the latest trends to reach out to Hispanics in the U.S.? If you answered yes, don’t worry, you’re not alone. The current Soccer World Cup is lending a great analogy to help you think through your strategy to your customers. Some rules in soccer, as in