{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "news",
    "type" : "single",
    "title" : "Building the Elements That Earn Trust |Digital.gov",
    "description": "Building the Elements That Earn Trust",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2019/11/18/building-elements-that-earn-trust/index.json","item" : [
    {"kicker" : "This Week's IDEA","title" :"Building the Elements That Earn Trust","deck" : "Let’s talk about the elements that go into building trust with people who are using our services.","summary" : "This week, we’d like to talk about trust, and the elements that go into building trust with people who are using our services.","date" : "2019-11-18T08:34:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"jeremyzilar" : "Jeremy Zilar","ammie-farraj-feijoo" : "Ammie Farraj Feijoo","dan-williams" : "Dan Williams"},"topics" : {
        
            "digital-service-delivery" : "Digital service delivery",
            "product-and-project-management" : "Product and project management",
            "trust" : "Trust"
            },"featured_image" : { "uid" :
  "this-weeks-idea-card-wk3", "alt" :
  "" },"branch" : "bc-archive-content-3",
      "filename" :"2019-11-18-building-elements-that-earn-trust.md",
      
      "filepath" :"news/2019/11/2019-11-18-building-elements-that-earn-trust.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2019/11/2019-11-18-building-elements-that-earn-trust.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2019/11/2019-11-18-building-elements-that-earn-trust.md","slug" : "building-elements-that-earn-trust","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2019/11/18/building-elements-that-earn-trust/","content" :"\n\n\n\n\n\n\u003cdiv class=\"quote-block \"\u003e\n    \u003cblockquote\u003e\n      \u003cspan class=\"quote-block__quotation-mark\"\u003e“\u003c/span\u003e\n      The people when rightly and fully trusted will return the trust.\n      \u003cspan class=\"quote-block__quotation-mark\"\u003e”\u003c/span\u003e\u003ccite\u003e— Abraham Lincoln\u003c/cite\u003e\u003c/blockquote\u003e\n  \u003c/div\u003e\n\n\n\u003cdiv class=\"image image-right\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/this-weeks-idea-icon-wk3_w200.png\"  alt='A line drawing of a lightbulb in white, on dark blue background'\n    srcset=\"https://s3.amazonaws.com/digitalgov/this-weeks-idea-icon-wk3_bu.jpg 48w,https://s3.amazonaws.com/digitalgov/this-weeks-idea-icon-wk3_w400.png 400w,https://s3.amazonaws.com/digitalgov/this-weeks-idea-icon-wk3_w200.png 200w\"\n    sizes=\"(max-width: 600px) 40vw, 400px\"\n  /\u003e\u003c/div\u003e\n\n\n\u003cp\u003eWelcome to this week’s idea, where we explain one essential topic around \u003ca href=\"https://digital.gov/resources/21st-century-integrated-digital-experience-act/\"\u003e\u003cstrong\u003e21st Century IDEA\u003c/strong\u003e\u003c/a\u003e and give you the resources and tools to start making focused changes to your digital products.\u003c/p\u003e\n\u003cp\u003eThis week, we’d like to talk about \u003ca href=\"https://www.merriam-webster.com/dictionary/trust\"\u003etrust\u003c/a\u003e, and the key elements that go into building that trust with people who are using our services.\u003c/p\u003e\n\u003cp\u003eThose of us who oversee federal websites and digital services can’t assume that trust is a given. Trust is earned each time someone has a positive experience with your service. Building trust takes time—it involves understanding (then meeting or exceeding) a user’s expectations; a process that can be established quickly and maintained over continued interactions.\u003c/p\u003e\n\u003cp\u003eThe more we do this work, it becomes clear that trust is a key value that overlays why we do this work. And it’s our job as civil servants to build the elements that earn the public’s trust.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eHelp us identify the elements that make a trustworthy experience possible\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eWe’d like to get your help in defining the elements that we all need to have in place to start earning trust, and what actions federal digital teams need to take to get there.\u003c/p\u003e\n\n\u003cdiv class=\"note comment card-prompt\"\u003e\n    \u003cdiv class=\"intro\"\u003e\n        \u003cdiv class=\"icon\"\u003e\n          \u003csvg\n            class=\"usa-icon dg-icon dg-icon--standard margin-bottom-05\"\n            aria-hidden=\"true\"\n            focusable=\"false\"\n          \u003e\n            \u003cuse\n              xlink:href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/uswds/img/sprite.svg#comment\"\n            \u003e\u003c/use\u003e\n          \u003c/svg\u003e\n        \u003c/div\u003e\n        \n        \u003cp\u003e\u003cstrong\u003eIn your words, help us complete these two sentences.\u003c/strong\u003e There are no right or wrong answers, and you’re welcome to submit as many times as you’d like.\u003c/p\u003e\n      \u003c/div\u003e\n    \u003cdiv class=\"prompt\"\u003e\u003cblockquote\u003e\n\u003col\u003e\n\u003cli\u003eTo deliver an experience that is trustworthy, we need to \u003cstrong\u003e\u003cstrong\u003e\u003cstrong\u003e_\u003c/strong\u003e\u003c/strong\u003e\u003c/strong\u003e.\u003c/li\u003e\n\u003cli\u003eTo perform this action, we need \u003cstrong\u003e\u003cstrong\u003e\u003cstrong\u003e___\u003c/strong\u003e\u003c/strong\u003e\u003c/strong\u003e.\u003c/li\u003e\n\u003c/ol\u003e\n\u003c/blockquote\u003e\n\u003c/div\u003e\n\n    \u003ca class=\"usa-button usa-button--outline\" href=\"https://github.com/GSA/digitalgov.gov/issues/1517\"\u003eSubmit your answers\u003c/a\u003e\n\n    \n\n    \u003c/div\u003e\n\u003cp\u003e\u003cstrong\u003eAn example might be\u003c/strong\u003e:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eTo deliver an experience that is trustworthy, we need to \u003cspan class=\"highlight-text\"\u003euse a .gov top-level domain\u003c/span\u003e.\u003c/li\u003e\n\u003cli\u003eTo perform this action, we need \u003cspan class=\"highlight-text\"\u003eto register for a .gov domain at DotGov.gov. and renew it annually\u003c/span\u003e.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eOver the course of the next few weeks, we\u0026rsquo;ll be taking your answers and using them to help point us in the right direction as we work to provide you with the guidance and tools you need to start earning trust.\u003c/p\u003e\n\u003cdiv class=\"box \"\u003e\n  \u003cp\u003e\u003cstrong\u003eStill Getting to Know 21st Century IDEA?\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/resources/delivering-digital-first-public-experience/\"\u003eWe published an overview of 21st Century IDEA\u003c/a\u003e where we break down the key sections of the law in clear, plain language. We’ll be building on this in the coming weeks.\u003c/li\u003e\n\u003cli\u003eChat with others in government about 21st Century IDEA in the \u003ca href=\"https://digital.gov/communities/web-content-managers/\"\u003eWeb Managers community\u003c/a\u003e. This listserv has the right mix of people who work at the intersection of communication and technology in government.\u003c/li\u003e\n\u003c/ul\u003e\n\u003c/div\u003e\n\n\u003ch2 id=\"up-next\"\u003eUp Next\u003c/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eWe’re honored to have \u003cstrong\u003eJez Humble\u003c/strong\u003e join us to talk about continuous integration (#DevOps), which is essential to building great digital product teams. He\u0026rsquo;ll cover the capabilities orgs should be investing in, and how to apply these changes [\u003ca href=\"https://digital.gov/event/2019/11/19/jez-humble-building-scaling-high-performing-technology-organizations/\"\u003e\u003cstrong\u003eRegister\u003c/strong\u003e\u003c/a\u003e]\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003eThe \u003cstrong\u003eDigital Analytics Program\u003c/strong\u003e (DAP) team will be doing a LIVE demonstration of a real site analysis - from defining website mission, goals, and KPIs, to pulling reporting to better understand site performance [\u003ca href=\"https://digital.gov/event/2019/11/20/dap-learning-series-site-analysis-live/\"\u003e\u003cstrong\u003eRegister\u003c/strong\u003e\u003c/a\u003e]\u003c/p\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"quotes-from-the-field-and-shout-outs\"\u003eQuotes from the field and shout-outs\u003c/h2\u003e\n\u003cp\u003e\u0026#x1f389; Congratulations to \u003cem\u003eSarah Bryant\u003c/em\u003e and the whole GSA.gov team on updating \u003ca href=\"https://www.gsa.gov/\"\u003ehttps://www.gsa.gov/\u003c/a\u003e, which uses the \u003ca href=\"https://designsystem.digital.gov/\"\u003eU.S. Web Design System\u003c/a\u003e. We look forward to hearing more about how visitors are responding to the changes in the coming weeks.\u003c/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cem\u003eHave a 21st Century IDEA related comment or question? Or maybe you’d like to shout out some work your team has done? Send it to us by 3 pm ET on Thursdays (\u003ca href=\"mailto:digitalgov@gsa.gov\"\u003edigitalgov@gsa.gov\u003c/a\u003e) and we’ll work to incorporate it into the next week’s newsletter.\u003c/em\u003e\u003c/p\u003e\n"}
  ]
}