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    "title" : "New USAGov Program Aims to Help Agencies Market Within the Federal Government |Digital.gov",
    "description": "New USAGov Program Aims to Help Agencies Market Within the Federal Government",
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    {"title" :"New USAGov Program Aims to Help Agencies Market Within the Federal Government","summary" : "The Outreach and Marketing team from USAGov helps agencies amplify their key messages through a variety of channels.","date" : "2018-04-02T12:00:00-05:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"claire-loxsom" : "Claire Loxsom"},"topics" : {
        
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            "communication" : "Communication",
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            "multilingual" : "Multilingual",
            "public-policy" : "Public policy",
            "social-media" : "Social media",
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      "filename" :"2018-04-02-marketing-government-through-agency-partnerships.md",
      
      "filepath" :"news/2018/04/2018-04-02-marketing-government-through-agency-partnerships.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2018/04/2018-04-02-marketing-government-through-agency-partnerships.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2018/04/2018-04-02-marketing-government-through-agency-partnerships.md","slug" : "marketing-government-through-agency-partnerships","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2018/04/02/marketing-government-through-agency-partnerships/","content" :"\u003cp\u003e\u003cem\u003eThis article was originally posted on the \u003ca href=\"https://blog.usa.gov/marketing-the-government-through-agency-partnerships\"\u003eUSAGov blog\u003c/a\u003e. Claire Loxsom is a Program Analyst on USAGov’s Content and Outreach team.\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003eAll government agencies have a common goal: to serve the public. As the front door to government information and services, we help agencies achieve this goal. We strive to make it easier for the public to find what they need by aggregating and disseminating information about government programs and services.\u003c/p\u003e\n\u003cp\u003eUSAGov has an Outreach and Marketing team that helps agencies amplify their key messages through a variety of channels. We’re most successful when we partner with agencies to develop and promote initiatives that are tailored to different audiences. In our partnerships, agency staff serve as the subject matter experts who understand the content and trends in fields like health care, benefits, and consumer protection. In turn, we provide a powerful brand, marketing expertise, and an omni-channel platform.\u003c/p\u003e\n\u003cp\u003eHere are some examples of how we\u0026rsquo;ve worked with agencies in the past to amplify information about their programs and services:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSmithsonian Science How Talks\u003c/strong\u003e - We receive information about Smithsonian Institute webinars and videos related to elementary, middle, and high school curriculums up to two weeks in advance. We then promote the events to our education subscribers in a \u003ca href=\"https://connect.usa.gov/smithsonian-fossils-winter-parks-ambassador-fellowship\"\u003eweekly newsletter\u003c/a\u003e. This has provided significant attendance numbers to Smithsonian’s live events and contributed to a steady increase in email click and open rates. This has also sustained our parent and teacher community after we retired Kids.gov.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSSA Five Things to Know Before You Retire Facebook Live\u003c/strong\u003e - We worked with the Social Security Administration to \u003ca href=\"https://www.facebook.com/USAgov/videos/10155763418528580/\"\u003eproduce and manage a Facebook Live event in January 2018\u003c/a\u003e to discuss retirement benefits. Together, we developed talking points and promoted the event to influencers on social media and the general public. We received nearly 300 questions and reached over 270,000 people.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003eSBA Hispanic Entrepreneurs Google Hangout\u003c/strong\u003e - We helped the Small Business Administration \u003ca href=\"https://www.youtube.com/watch?v=SRYwxqE6Omg\u0026amp;w=600\"\u003ehost and moderate a Google Hangout\u003c/a\u003e to educate young entrepreneurs in Spanish. The 30-minute event attracted 200 viewers and received more than 200 questions, generating media coverage and 1,900 page views for SBA\u0026rsquo;s online course.\u003c/p\u003e\n\u003c/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca href=\"https://www.facebook.com/USAgov/videos/10154721182428580/\"\u003eFTC National Consumer Protection Week and More\u003c/a\u003e\u003c/strong\u003e: In March 2017, USAGov partnered with the Federal Trade Commission on a six-month bilingual public education campaign. We created a joint editorial content calendar, which mapped out a timeline for digital media strategies. As part of the strategy, we co-hosted multiple video broadcasts, including a Facebook Live event for National Consumer Protection Week that reached 24,000 people.\u003c/p\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\n\n\n\n\n\n\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n        src=\"https://s3.amazonaws.com/digitalgov/usagov-marketing.png\"alt=\"A screenshot of the homepage for the USAGov digital toolkit. It has the words, \u0026#34;Ready to Work with You\u0026#34; with two buttons below it; one that says, Get Started, and another that says, View Branding Toolkit.\"/\u003e\u003cp\u003eA screenshot of the homepage for the USAGov digital toolkit.\u003c/p\u003e\u003c/div\u003e\n\n\n\u003cp\u003eIf you’re interested in learning more about our team or want to know how to become a partner, explore our \u003ca href=\"http://www.usa.gov/partnerships\"\u003e\u003cstrong\u003ePartnership Toolkit\u003c/strong\u003e\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eYou can also sign up to attend our live event, \u003ca href=\"https://www.digitalgov.gov/event/2018/04/03/marketingasaservice-an-introduction-usagovs-partnership-toolkit/\"\u003e\u003cstrong\u003e\u0026ldquo;Marketing-as-a-Service: An Introduction to USAGov\u0026rsquo;s Partnership Toolkit\u0026rdquo;\u003c/strong\u003e\u003c/a\u003e hosted by DigitalGov University on Tuesday, April 3 at 2 PM, ET. We will be demoing the toolkit and explaining in more detail how we approach marketing and outreach in the government.\u003c/p\u003e\n"}
  ]
}