{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "news",
    "type" : "single",
    "title" : "Advice From Digital Thought Leaders |Digital.gov",
    "description": "Advice From Digital Thought Leaders",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2017/06/22/advice-from-digital-thought-leaders/index.json","item" : [
    {"title" :"Advice From Digital Thought Leaders","summary" : "Many know that digital tools have become indispensable for connecting with many audiences—but we also know that what’s available in the digital realm is always changing. So how do you know what tools are best for your purpose? And how do you plan for your organization’s digital future when the pace of change is so","date" : "2017-06-22T15:31:18-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"hiv-gov" : "HIV.gov"},"topics" : {
        
            "content-strategy" : "Content strategy",
            "innovation" : "Innovation",
            "mobile" : "Mobile",
            "multimedia" : "Multimedia",
            "open-data" : "Open data",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2017-06-22-advice-from-digital-thought-leaders.md",
      
      "filepath" :"news/2017/06/2017-06-22-advice-from-digital-thought-leaders.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2017/06/2017-06-22-advice-from-digital-thought-leaders.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2017/06/2017-06-22-advice-from-digital-thought-leaders.md","slug" : "advice-from-digital-thought-leaders","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2017/06/22/advice-from-digital-thought-leaders/","content" :"\u003cp\u003eMany know that digital tools have become indispensable for connecting with many audiences—but we also know that what’s available in the digital realm is always changing. So how do you know what tools are best for your purpose? And how do you plan for your organization’s digital future when the pace of change is so rapid? Recently, we asked colleagues what advice they would give for developing a digital media strategy. \u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2017/06/600-x-337-Content-Social-Media-Strategy-Internet-marketing-sodafish-iStock-Thinkstock-504537426.jpg\"\n    alt=\" width=\"/\u003e\u003c/div\u003e\n\n\u003c/p\u003e\n\u003ch2 id=\"digital-strategy\"\u003eDigital Strategy\u003c/h2\u003e\n\u003cp\u003e\u003cstrong\u003e“The digital future is not tomorrow\u003c/strong\u003e—it’s here already and if organizations don’t embrace digital tools and solutions and get good at it, they run the danger of getting left behind. [You should] integrate your digital strategy with the organization’s overall strategy. Keep a close watch on where your clients are and build a presence on those platforms to reach and engage them. And be flexible and willing to adapt to new technologies as they become mainstream.”\u003c/p\u003e\n\u003cp\u003e– Bhupendra Sheoran, Executive Director, \u003ca class=\"external-link\" href=\"http://yth.org/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eYTH\u003c/a\u003e\u003c/p\u003e\n\u003cp\u003e“One piece of advice for organizations who are not yet fully using social media is to \u003cstrong\u003edevelop a strategic plan – even if it’s simple one\u003c/strong\u003e. That’s one of the first things that needs to happen. You may think that you’re doing it well because you’re using the most popular tool but you have to think about what you’re trying to do within the sphere of digital health, so that you choose your tools based on what you want to do strategically.”\u003c/p\u003e\n\u003cp\u003e– Cheryl Smith, Associate Medical Director for Clinical Care and Services, AIDS Institute, New York State Department of Health\u003c/p\u003e\n\u003ch2 id=\"digital-tools\"\u003eDigital Tools\u003c/h2\u003e\n\u003cp\u003e“New York state is so large, it can be geographically challenging for providers to participate in training and conferences, so we try to provide as many distance learning tools as possible. We’re providing \u003cstrong\u003evideo conferencing\u003c/strong\u003e options and looking into \u003ca class=\"external-link\" href=\"http://www.socialmediatoday.com/marketing/virtual-and-augmented-reality-what-brands-need-know-infographic\" target=\"_blank\" rel=\"noopener noreferrer\"\u003evirtual reality\u003c/a\u003e. Currently, we’re exploring using virtual reality or augmented reality solutions – like \u003cstrong\u003eGoogle Cardboard\u003c/strong\u003e – with our providers to help them learn more before they are face-to-face with patients. It humanizes and maximizes the patient-provider experience.”\u003c/p\u003e\n\u003cp\u003e– Cheryl Smith, Associate Medical Director for Clinical Care and Services, AIDS Institute, New York State Department of Health\u003c/p\u003e\n\u003cp\u003e“Through our Clinical Education Initiative, we’re using a variety of digital platforms for education and \u003ca href=\"https://www.hiv.gov/blog/online-trainings-strengthen-hiv-prevention-testing-and-treatment-efforts\"\u003edistance learning\u003c/a\u003e, we’re exploring \u003ca class=\"external-link\" href=\"https://en.wikipedia.org/wiki/Massive_open_online_course\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eMOOCs\u003c/a\u003e [massively open online course] because they allow multiple users to talk and engage about different topics online. Additionally, we’re using \u003cstrong\u003eshort animations as training tools\u003c/strong\u003e to move away from the traditional classroom setting. We think this will be useful to help people with short attention spans. It’s HIV education but done differently.”\u003c/p\u003e\n\u003cp\u003e– Beatrice Aladin, Director, Clinical Education \u0026amp; Digital Health Initiatives, AIDS Institute, New York State Department of Health\u003c/p\u003e\n\u003cp\u003e“\u003ca class=\"external-link\" href=\"https://blog.hubspot.com/marketing/facebook-live-guide#sm.000007aad82g34fqhsaeyepuurr22\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eFacebook Live\u003c/a\u003e videos can be amazing. Organizations can post about an upcoming Facebook Live video to drive up interest. Presenters can be interviewed live at conferences, providers can answer commonly asked questions, events can be broadcasted, and advocates can be given access to go live from your page as Live Contributors. [You can:]\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eJoin Facebook groups related to advocacy and by and for people living with and affected by HIV;\u003c/li\u003e\n\u003cli\u003ePartner with advocates and people in the community who are active online to spread the word about your organization;\u003c/li\u003e\n\u003cli\u003eUse Facebook ads to reach your audience effectively and inexpensively; and\u003c/li\u003e\n\u003cli\u003eUse video content with captions; and\u003c/li\u003e\n\u003cli\u003eFeature people who are members of the community you are trying to reach.”\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e– Caroline Watson, Social Justice and Communications Coordinator at HIVE\u003c/p\u003e\n\u003ch2 id=\"future-trends\"\u003eFuture Trends\u003c/h2\u003e\n\u003cp\u003e“When I think about the potential of digital communication in the coming years, I think one of the great health communication opportunities is to \u003cstrong\u003ereach populations that have been underserved\u003c/strong\u003e or almost entirely ignored previously. Digital health communication tools can reach that kind of audience, engage them in their care, and sometimes offer tools and resources that wouldn’t even be available without newer tools like mobile apps or social networks.”\u003c/p\u003e\n\u003cp\u003e– Mike Mackert, Director, Director of UT Center for Health Communication\u003c/p\u003e\n\u003cp\u003e“Digital, mobile, and social media have great potential for \u003cstrong\u003eincreasing the research and impact of public health and medical interventions\u003c/strong\u003e, but only if they remain evidence-based, theoretically informed, audience-centered, creatively designed, and sufficiently dosed to result in a level of exposure that has a chance of influencing behaviors. If all of these requirements are not addressed, then digital interventions are not likely to be much more effective than mass-media interventions, which is not very much.”\u003c/p\u003e\n\u003cp\u003e– Jay M. Bernhardt, Dean, Moody College of Communication, The University of Texas at Austin.\u003c/p\u003e\n\u003cp\u003e“The prediction I’m most confident in is that we’ll be encountering new and disruptive innovations in media and tech that will affect our field in ways that we haven’t even imagined yet. That said, one of the most important trends will be our \u003cstrong\u003eincreasingly sophisticated use of data\u003c/strong\u003e, particularly in digital health communications. That will improve our abilities to: reach audiences with relevant messages; tailor digital solutions that not only inform but empower people to change; and establish new performance indicators that will help us continuously optimize our initiatives.”\u003c/p\u003e\n\u003cp\u003e– Tony Foleno, Senior Vice President, Strategy \u0026amp; Evaluation, The Ad Council\u003c/p\u003e\n\u003cp\u003eWe remain committed to advocating for and participating in the future of digital media, and we know that that many of our partners are also using innovative communication tools.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eWe want to hear from you. Join the discussion on \u003ca class=\"external-link\" href=\"https://www.facebook.com/HIVgov/\" target=\"_blank\" rel=\"noopener noreferrer\"\u003eFacebook\u003c/a\u003e and share your ideas.\u003c/strong\u003e\u003cem\u003eThis post was originally published on the \u003ca href=\"https://www.hiv.gov/blog/advice-digital-thought-leaders\"\u003eHIV.gov blog\u003c/a\u003e.\u003c/em\u003e\u003c/p\u003e\n"}
  ]
}