{
    "version" : "https://jsonfeed.org/version/1",
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    "type" : "single",
    "title" : "Webinar Recap: Measuring Your Mobile Users |Digital.gov",
    "description": "Webinar Recap: Measuring Your Mobile Users",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2017/05/15/webinar-recap-measuring-your-mobile-users/index.json","item" : [
    {"title" :"Webinar Recap: Measuring Your Mobile Users","summary" : "This Digital Analytics Program and MobileGov Community webinar focuses on using DAP’s analytics tools and best practices for mobile reporting.","date" : "2017-05-15T11:00:23-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"lisa-bari" : "Lisa Bari"},"topics" : {
        
            "analytics" : "Analytics",
            "best-practices" : "Best practices",
            "mobile" : "Mobile"
            },"branch" : "bc-archive-content-3",
      "filename" :"2017-05-15-webinar-recap-measuring-your-mobile-users.md",
      
      "filepath" :"news/2017/05/2017-05-15-webinar-recap-measuring-your-mobile-users.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2017/05/2017-05-15-webinar-recap-measuring-your-mobile-users.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2017/05/2017-05-15-webinar-recap-measuring-your-mobile-users.md","slug" : "webinar-recap-measuring-your-mobile-users","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2017/05/15/webinar-recap-measuring-your-mobile-users/","content" :"\u003cp\u003eThe \u003ca href=\"https://digital.gov/guides/dap/\"\u003eDigital Analytics Program\u003c/a\u003e (DAP) offers no cost, hosted web analytics to federal agencies. In November 2016, the Office of Management and Budget (OMB) issued \u003ca href=\"https://digital.gov/resources/omb-m-17-06\"\u003eMemorandum M-17-06, Policies for Federal Agency Public Websites and Digital Services\u003c/a\u003e, which requires federal websites to incorporate the DAP’s JavaScript code for website analytics.\u003c/p\u003e\n\u003cp\u003eThe \u003ca href=\"https://www.youtube.com/watch?v=DgSfm1wZvvE\"\u003eDAP Learning Series: Measuring Your Mobile Users\u003c/a\u003e webinar, co-sponsored by the \u003ca href=\"https://digital.gov/communities/\"\u003eMobileGov Community of Practice\u003c/a\u003e, focused on measuring mobile users with DAP’s analytics tools, which are essentially a pre-configured version of Google Analytics.\u003c/p\u003e\n\n\n\n\n\n\n\u003cdiv\n  class=\"video\"\n  style=\"position: relative; padding-bottom: 56.25%; padding-top: 30px; height: 0; overflow: hidden;\"\n\u003e\n  \n  \u003ciframe src=\"https://www.youtube.com/embed/DgSfm1wZvvE\" title=\"DAP Learning Series – Measuring Your Mobile Users\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" allowfullscreen=\"\" frameborder=\"0\" \u003e\u003c/iframe\u003e\n\u003c/div\u003e\n\n\u003ch2 id=\"why-mobile-analytics\"\u003eWhy Mobile Analytics?\u003c/h2\u003e\n\u003cdiv class=\"image image-right image-right-legacy\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2015/03/600-x-340-3d-mobile-smart-phone-and-chart-pie-everythingpossible-iStock-Thinkstock-ThinkstockPhotos-453448349.jpg\"\n    alt=\"A 3-D illustration of mobile smart phones, with a pie chart energing from the screen.\"/\u003e\u003cp\u003eeverythingpossible, iStock, Thinkstock\u003c/p\u003e\u003c/div\u003e\n\n\u003cp\u003eWe reached the mobile tipping point long ago—globally, there are more internet users accessing the internet via smartphone than via desktop. Additionally, mobile traffic is increasing in share against desktop traffic and tablet traffic. Government websites have begun to respond by designing websites to be “\u003ca href=\"https://digital.gov/topics/mobile-first/\"\u003emobile-first\u003c/a\u003e,” and in particular, are moving away from stand-alone apps to designing for the \u003ca href=\"https://digital.gov/topics/responsive-web-design/\"\u003eresponsive web\u003c/a\u003e (websites that automatically adjust, based on the user’s device).\u003c/p\u003e\n\u003cp\u003eBut how do you build better websites for mobile users? The first step is to understand your mobile traffic, and that’s where DAP can help.\u003c/p\u003e\n\u003ch2 id=\"dap-mobile-analytics-capabilities\"\u003eDAP Mobile Analytics Capabilities\u003c/h2\u003e\n\u003cp\u003eDAP can help website teams understand friction points and user experience (UX) or navigation issues on mobile sites; \u003ca href=\"https://digital.gov/2015/09/16/speed-matters-optimizing-your-website-for-maximum-performance/\"\u003emobile site speed\u003c/a\u003e; and \u003ca href=\"https://digital.gov/2016/02/05/4-tips-for-analyzing-mobile-traffic-with-dap/\"\u003emobile traffic\u003c/a\u003e sources, such as organic or paid search. The analytics capabilities offered include all of the out-of-the box Google Analytics reports, such as traffic sources, URLs, and Referring Domains; as well as mobile specific reports including device type and category. For now, DAP mobile analytics do not track standalone mobile apps, but may do so in the future.\u003c/p\u003e\n\u003ch2 id=\"questions-to-guide-your-mobile-reporting\"\u003eQuestions to Guide Your Mobile Reporting\u003c/h2\u003e\n\u003cp\u003eThe webinar reviewed some important questions to ask as you’re considering what kind of mobile analytics reports you need in order to drive the kinds of improvements and optimizations to make your mobile users happy. They included:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhat traffic sources drive mobile users to our site?\u003c/li\u003e\n\u003cli\u003eHow does our site perform on different types of devices?\u003c/li\u003e\n\u003cli\u003eWhere do people browse on the site?\u003c/li\u003e\n\u003cli\u003eWhat are the most popular site search terms for mobile users?\u003c/li\u003e\n\u003cli\u003eWhat is the mobile site speed?\u003c/li\u003e\n\u003cli\u003eWhere do mobile users leave my site?\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"best-practices-for-mobile-reporting\"\u003eBest Practices for Mobile Reporting\u003c/h2\u003e\n\u003cp\u003eDAP believes that the best way to think about mobile reporting is through a three-screen view of desktop, smartphone, and tablet traffic. The \u003ca href=\"https://www.youtube.com/watch?v=DgSfm1wZvvE\"\u003ewebinar\u003c/a\u003e featured a demo using the mobile analytics data of the National Science Foundation (NSF) that went through mobile segments in basic and custom reports.\u003c/p\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2017/05/600-x-405-DAP-Measuring-Mobile-webinar-recap.png\"\n    alt=\"Screen capture from webinar of a slide titled, Demo: how to apply segments in basic reports.\"/\u003e\u003c/div\u003e\n\n\n\u003ch2 id=\"how-to-get-help-and-sign-up-for-dap-free\"\u003eHow to get help and sign up for DAP (free!)\u003c/h2\u003e\n\u003cp\u003eFederal website administrators can \u003ca href=\"mailto:dap@gsa.gov\"\u003eemail the DAP Support team\u003c/a\u003e to sign up and get access to their digital and mobile analytics.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eFor additional information regarding federal websites and digital products, visit our \u003ca href=\"https://digital.gov/resources/\"\u003eResources\u003c/a\u003e section, and review the \u003ca href=\"https://digital.gov/resources/checklist-of-requirements-for-federal-digital-services/\"\u003eChecklist of Requirements for Federal Websites and Digital Services\u003c/a\u003e.\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eRead some of our recent blog posts on what other agencies are doing in \u003ca href=\"https://digital.gov/topics/mobile/\"\u003emobile\u003c/a\u003e and \u003ca href=\"https://digital.gov/topics/metrics/\"\u003emetrics\u003c/a\u003e, and if you have a .gov or .mil email account, consider joining some of our various \u003ca href=\"https://digital.gov/communities/\"\u003eCommunities of Practice\u003c/a\u003e.\u003c/em\u003e\u003c/p\u003e\n"}
  ]
}