{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "news",
    "type" : "single",
    "title" : "In a Marketing Minute: Connecting Teams, Promotions, and Ideas |Digital.gov",
    "description": "In a Marketing Minute: Connecting Teams, Promotions, and Ideas",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/12/05/in-a-marketing-minute-connecting-teams-promotions-and-ideas/index.json","item" : [
    {"title" :"In a Marketing Minute: Connecting Teams, Promotions, and Ideas","summary" : "Every first week of every month, USAGov’s marketing team sends an office-wide email newsletter to give an update on past and current marketing efforts and campaigns. It’s how we try to help keep the rest of the office in the know. The monthly newsletter can spur a content idea, a future marketing endeavor, and act","date" : "2016-12-05T10:00:57-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"victoria-wales" : "Victoria Bitzer-Wales"},"topics" : {
        
            "content-strategy" : "Content strategy",
            "multilingual" : "Multilingual",
            "product-and-project-management" : "Product and project management",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-12-05-in-a-marketing-minute-connecting-teams-promotions-and-ideas.md",
      
      "filepath" :"news/2016/12/2016-12-05-in-a-marketing-minute-connecting-teams-promotions-and-ideas.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/12/2016-12-05-in-a-marketing-minute-connecting-teams-promotions-and-ideas.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/12/2016-12-05-in-a-marketing-minute-connecting-teams-promotions-and-ideas.md","slug" : "in-a-marketing-minute-connecting-teams-promotions-and-ideas","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/12/05/in-a-marketing-minute-connecting-teams-promotions-and-ideas/","content" :"\u003cp\u003eEvery first week of every month, USAGov’s marketing team sends an office-wide email newsletter to give an update on past and current marketing efforts and campaigns. It’s how we try to help keep the rest of the office in the know. The monthly newsletter can spur a content idea, a future marketing endeavor, and act as a reminder of what’s coming up that month that contributors need to be aware of. It also gives a heads up to our Analytics Team about what promotions could be the causes of increased website visits, email, and social media traffic.\u003c/p\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2017/03/600-x-210-USAgov-In-a-Marketing-Minute-graphic.jpg\"\n    alt=\"In a Marketing Minute graphic.\"/\u003e\u003c/div\u003e\n\n\n\u003cp\u003eIn addition to sharing upcoming campaigns, we also highlight the top three best performing email and social media messages across our accounts. It’s a great way to showcase the work being done, but also denote what topics and messages are really resonating with our audiences.\u003c/p\u003e\n\u003cp\u003ePartnerships are at the heart of what we do. Therefore, we also share information about which agencies we’re partnering with and supporting, since much of our mission is centered around supporting other government agencies’ efforts.\u003c/p\u003e\n\u003cp\u003eLast but not least, including an “In Case You Missed It” section is also a great way to keep readers engaged, and make sure that if they happened to miss a Marketing Minute bulletin, they can still be up to date on what efforts have taken place.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eHow do you keep stakeholders updated about your content marketing efforts?\u003c/em\u003e\u003c/p\u003e\n\u003cp\u003eUsher in the fall season with a pumpkin spice latte while catching up with us!\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003eSeptember promotions and campaigns:\u003c/strong\u003e\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBack to school — Weekly newsletters for parents covering topics like health, safety and cyberbullying.\u003c/li\u003e\n\u003cli\u003eVoting — Though this campaign has been on-going, it’s really heating up in September with the elections drawing near. Be on the lookout for our new bilingual infographic featuring five things you need to know before you go to the polls. We’ll also be sharing user-generated stories on social media answering the question, “\u003ca href=\"https://www.facebook.com/USAgov/posts/10154132254533580\"\u003eWhy do you vote\u003c/a\u003e?”\u003c/li\u003e\n\u003cli\u003eHispanic Heritage Month — Will be focused on \u003ca href=\"http://gobiernousa.gov/elecciones-electorales?__hstc=11397227.c3d157650b1c720d7bac20289ccaa2b9.1456843024939.1480908970600.1480944946442.74\u0026amp;__hssc=11397227.1.1480944946442\u0026amp;__hsfp=1383855103\"\u003evoting content\u003c/a\u003e, and disseminating information on how to register to vote, among other things. We’re working on partnership opportunities with \u003ca href=\"http://votolatino.org/\"\u003eVoto Latino\u003c/a\u003e and \u003ca href=\"http://www.naleo.org/\"\u003eNALEO\u003c/a\u003e. We’re also doing media outreach to promote \u003ca href=\"https://www.usa.gov/espanol/\"\u003eUSAGov en Español\u003c/a\u003e (\u003cem\u003eformerly known as GobiernoUSA.gov\u003c/em\u003e) as a resource for the Hispanic community.\u003c/li\u003e\n\u003cli\u003eDear Abby letter on voting — Thanks to Nancy for writing a beautiful letter to Abby asking her to share resources from our \u003ca href=\"http://usa.gov/voting\"\u003evoting content\u003c/a\u003e with her audience. We don’t have a set publication date yet, but we’ll share when we do!\u003c/li\u003e\n\u003cli\u003eCollaboration with DOJ on mail fraud — We’re working with DOJ and many other federal agencies to help educate people on the latest scam happening through the mail. We’ll be sharing messages on email and social media.\u003c/li\u003e\n\u003cli\u003e15th anniversary of 9/11 — On Sunday our social media icons will go black and white to commemorate the 15th anniversary of the 9/11 terror attacks.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eMarketing messages, best of August\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eSOCIAL: Greatest engagement (reach, shares, retweets, comments + non-historical):\u003c/p\u003e\n\u003cp\u003eUSA.gov\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https://www.facebook.com/USAgov/posts/10154065697663580\"\u003eStolen Passports\u003c/a\u003e — posted twice 51k and 31k\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://twitter.com/USAgov/status/768476716872458241/photo/1\"\u003eNPS 100 Anniversary\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eUSAGov en Español\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https://www.facebook.com/USAGovEspanol/photos/a.10150372796661440.350608.79306391439/10153688937031440/\"\u003eSocial Security\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://twitter.com/usagovespanol/status/770320235916394496/photo/1\"\u003eZika Chat\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eKids.gov\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https://twitter.com/Kidsgov/status/771054290316189696/photo/1\"\u003eHurricane Prep\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEMAIL: Greatest engagement (open rate and click rate):\u003c/strong\u003e\u003c/p\u003e\n\u003cp\u003eUSA.gov\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"http://connect.usa.gov/free-entrance-to-national-parks-this-weekend\"\u003eFree Entrance to National Parks\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"http://connect.usa.gov/correction-fafsa-applicants-can-now-apply-earlier-starting-october-1-2016-1correction-fafsa-applicants-can-now-apply-earlier-starting-october-1-2016\"\u003eFAFSA Applicants Can Now Apply Earlier\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"http://connect.usa.gov/this-online-tool-will-tell-you-if-youre-owed-back-pay\"\u003eThis Online Tool Will Tell You if You’re Owed Back Pay\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eUSAGov en Español\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"http://connect.usa.gov/inmigraci%C3%B3n-o-visita-temporal-a-estados-unidos\"\u003eInmigración o visita temporal a Estados Unidos\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"http://connect.usa.gov/informaci%C3%B3n-en-espa%C3%B1ol-sobre-desastre-en-louisiana\"\u003eInformación en español sobre desastre en Louisiana\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"http://connect.usa.gov/conozca-m%C3%A1s-sobre-el-himno-de-eeuu-y-las-olimpiadas\"\u003eConozca más sobre el himno de EE. UU. y las Olimpiadas\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eKids.gov\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"http://connect.usa.gov/correction-fafsa-applicants-can-now-apply-earlier-starting-october-1-2016\"\u003eFAFSA Applicants Can Now Apply Earlier\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"http://connect.usa.gov/teachers-limited-quantity-order-your-free-president-poster-check-out-our-september-calendar\"\u003eTeachers: Order Your FREE President Poster | Check Out Our September Calendar\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"http://connect.usa.gov/parents-be-at-the-head-of-the-class-with-these-back-to-school-tips\"\u003eParents: Be Ahead of the Class With These Back-To-School Tips\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eICYMI — August promotions!\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eNational Anthem Etiquette quiz taken 8k times in English and 1k in Spanish. Campaign had a total reach of 369k.\u003c/li\u003e\n\u003cli\u003eNPS Centennial. We asked the staff for their favorite parks and published a \u003ca href=\"http://www.huffingtonpost.com/usagov/usagovs-11-national-parks_b_11664058.html\"\u003efeature\u003c/a\u003e on the Huffington Post, as well as our site. We also made a \u003ca href=\"https://www.youtube.com/watch?v=RGRANpBiUe8\"\u003eSnapchat story featuring our rubber ducky mascots\u003c/a\u003e.\u003c/li\u003e\n\u003cli\u003eWe now have more than 1000 followers on \u003ca href=\"https://www.snapchat.com/add/usagov\"\u003eSnapchat\u003c/a\u003e. It’s one of our most engaged audiences across all social media platforms. In August, USAgov featured Olympics Anthem, NPS’ centennial, USCIS Naturalization Ceremony and a Peace Corps takeover from Nepal.\u003c/li\u003e\n\u003cli\u003eThis month, we syndicated features on voting for \u003ca href=\"https://www.usa.gov/features/usagovs-college-voting-guide\"\u003ecollege students\u003c/a\u003e (English only), \u003ca href=\"https://www.usa.gov/features/get-ready-for-school-8-tips-for-parents-from-kids-gov\"\u003eback to school\u003c/a\u003e, \u003ca href=\"https://www.usa.gov/features/usagovs-tips-for-national-anthem-etiquette\"\u003eanthem etiquette\u003c/a\u003e and \u003ca href=\"https://gobierno.usa.gov/novedades/el-app-de-fema-en-espanol-una-respuesta-agil-ante-desastres-naturales\"\u003eFema App\u003c/a\u003e (Spanish only).\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eTo be in the know of what the M team is cranking out in collaboration with many of you, check out the \u003ca href=\"https://docs.google.com/spreadsheets/u/1/d/1lSrSUibMhRnMq1d6PonG476DskNzoY7qTMrhK73dWas/edit?usp=drive_web\"\u003eeditorial calendar\u003c/a\u003e! Have an idea? Submit it for consideration via \u003ca href=\"https://docs.google.com/a/gsa.gov/forms/d/1Mmf2fEUDHillNtdDJjwOrniZEm1uyXnX_uLyU7X2zRQ/viewform\"\u003ethis Google Form\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/authors/victoria-wales/\"\u003e\u003cem\u003eVictoria Wales\u003c/em\u003e\u003c/a\u003e \u003cem\u003eis a Digital Innovation Specialist for USAGov at GSA.\u003c/em\u003e\n\u003cem\u003eThis was originally published on the \u003ca href=\"https://blog.usa.gov/\"\u003eUSAGov blog\u003c/a\u003e.\u003c/em\u003e\u003c/p\u003e\n"}
  ]
}