{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "news",
    "type" : "single",
    "title" : "Webinar Recap: A Look At Google’s Media Tool and Platform Offerings |Digital.gov",
    "description": "Webinar Recap: A Look At Google’s Media Tool and Platform Offerings",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/09/13/webinar-recap-a-look-at-googles-media-tool-and-platform-offerings/index.json","item" : [
    {"title" :"Webinar Recap: A Look At Google\u0026#8217;s Media Tool and Platform Offerings","summary" : "Suddenly, digital video is everywhere on your social timelines. As a government storyteller, you may be overwhelmed about all the tools available and all of the features each publishing platform has to offer.","date" : "2016-09-13T11:00:15-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"randy-abramson" : "Randy Abramson"},"topics" : {
        
            "analytics" : "Analytics",
            "content-strategy" : "Content strategy",
            "mobile" : "Mobile",
            "multimedia" : "Multimedia",
            "product-and-project-management" : "Product and project management"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-09-13-webinar-recap-a-look-at-googles-media-tool-and-platform-offerings.md",
      
      "filepath" :"news/2016/09/2016-09-13-webinar-recap-a-look-at-googles-media-tool-and-platform-offerings.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/09/2016-09-13-webinar-recap-a-look-at-googles-media-tool-and-platform-offerings.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/09/2016-09-13-webinar-recap-a-look-at-googles-media-tool-and-platform-offerings.md","slug" : "webinar-recap-a-look-at-googles-media-tool-and-platform-offerings","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/09/13/webinar-recap-a-look-at-googles-media-tool-and-platform-offerings/","content" :"\u003cp\u003eSuddenly, \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2015/01/30/social-video-making-sense-of-the-facebook-and-youtube-platforms/\"\u003edigital video is everywhere\u003c/a\u003e on your social timelines. As a government storyteller, you may be overwhelmed about all the tools available and all of the features each publishing platform has to offer. Facebook, Twitter and SnapChat all offer great video platforms that are free and easy to use, plus they make it easy for you to market to your social followers on those respective platforms.\u003c/p\u003e\n\u003cp\u003eWhen most people think of Google, they often think of the search engine, but Google also has been on the forefront of creating media and research tools, metric suites and content presentation platforms for years. Together, these Google resources can help any digital audio/video producer discover interesting stories, produce/publish content and track consumption.  Google tools are free to use (as are the Facebook video and Facebook Live platforms), but be sure to check with your respective agency to see if agency-wide agreements are in place.\u003c/p\u003e\n\u003cp\u003eNick Whitaker, Media Outreach Manager at Google, joined us last week in a DigitalGov University webinar, Video, VR, Mobile Reporting, and More With Google, for the \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/communities/video-production/\"\u003eDigital Audio/Video Community of Practice\u003c/a\u003e to discuss Google’s latest media offerings.\u003c/p\u003e\n\u003ch2 id=\"all-about-news-lab\"\u003eAll About News Lab\u003c/h2\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2016/09/600-x-450-screen-cap-Google-News-Lab-homepage.jpg\"\n    alt=\"Screen capture of the Google News Lab homepage shows some of the lessons and training available.\"/\u003e\u003c/div\u003e\n\n\n\u003cp\u003eNews Lab is a resource within Google that provides training documentation (over 40 lessons in 19 languages) and live office hours that help storytellers make the best use of Google tools. The \u003ca href=\"https://newslab.withgoogle.com/tools\"\u003eNews Lab tools portal\u003c/a\u003e provides best practice documentation on advanced search, as well as Google Earth and Maps, tools that can help you create vibrant visualizations. There’s also documentation about Google Analytics, Google’s metrics platform, which will help storytellers learn about the audience that is consuming their content (what part of the world they’re coming from, what devices they’re using, etc). \u003ca href=\"https://www.google.com/trends/\"\u003eGoogle Trends\u003c/a\u003e is also an invaluable resource that can help storytellers research topics that are gaining popularity in real time. Be sure to use the geographic filter to find stories that are most relevant to your audience and compare search terms to help increase the chance of your content being found in search.\u003c/p\u003e\n\u003ch2 id=\"immersive-experiences-and-newswire\"\u003eImmersive Experiences and Newswire\u003c/h2\u003e\n\u003cp\u003eGoogle is far from being the only tech company in the ‘immersive experience’ space. Facebook now lets users upload panoramic photos to their timelines and Facebook also owns the Oculus Rift platform, which allows users to experience virtual reality via a computer and headset. Samsung is releasing their Gear VR equipment and Microsoft is betting big on HoloLens, their high definition hologram platform. Still, Google has been rolling out exciting 360 degree video and photo tools for some time now. Google’s YouTube platform has been allowing users to upload and stream their own 360 degree videos for over a year and there’s even a \u003ca href=\"https://www.youtube.com/channel/UCzuqhhs6NWbgTzMuM09WKDQ\"\u003edesignated channel\u003c/a\u003e provides users with a low cost VR product that works with most mobile phones and doesn’t require expensive computer equipment to drive experiences.\u003c/p\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2016/09/600-x-400-Google-Cardboard-Virtual-Reality-Viewer-Opened-RichardMandsPhotography-iStock-Thinkstock-518176058.jpg\"\n    alt=\"A Google Cardboard virtual reality viewer.\"/\u003e\u003cp\u003eRichard Mands Photography, iStock, Thinkstock\u003c/p\u003e\u003c/div\u003e\n\n\n\u003cp\u003eLooking for a way to add 360-degree photos to your content? \u003ca href=\"https://www.google.com/streetview/publish/\"\u003eGoogle Street View app\u003c/a\u003e lets users create immersive photos with 360 cameras. Those looking for high quality satellite imagery of big news events can be alerted about new photos at \u003ca href=\"http://g.co/GoogleMediaAlerts\"\u003eg.co/GoogleMediaAlerts\u003c/a\u003e. Lastly, Google recently teamed up with Storyful to create \u003ca href=\"https://www.youtube.com/channel/UCOaMIPk5GtosYNi32liVbRg\"\u003eNewswire\u003c/a\u003e, a channel that features news related user-generated videos that have been verified by fact checkers.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://twitter.com/GoogleNewsLab\"\u003eFollow Newslab on Twitter\u003c/a\u003e and \u003ca href=\"https://www.youtube.com/user/newslabatgoogle\"\u003ewatch Newslab on YouTube\u003c/a\u003e to keep up with news about Google’s media production tools and resources.\u003c/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eDisclaimer\u003c/strong\u003e: All references to specific brands, products, and/or companies are used only for illustrative purposes and do not imply endorsement by the U.S. federal government or any federal government agency.\u003c/p\u003e\n"}
  ]
}