{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "news",
    "type" : "single",
    "title" : "Trends on Tuesday: Pokemon Go-es Away Slowly |Digital.gov",
    "description": "Trends on Tuesday: Pokemon Go-es Away Slowly",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/08/30/trends-on-tuesday-pokemon-go-es-away-slowly/index.json","item" : [
    {"title" :"Trends on Tuesday: Pokemon Go-es Away Slowly","summary" : "According to a recent report in Bloomberg, the wildly popular augmented reality game we reported on a few weeks ago—and the focus of a piece about government agencies using it to engage citizens—appears to have hit a ceiling and is slowly losing active fans in August.","date" : "2016-08-30T12:00:27-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"wsullivan" : "Will Sullivan"},"topics" : {
        
            "content-strategy" : "Content strategy",
            "emerging-tech" : "Emerging tech",
            "mobile" : "Mobile",
            "multimedia" : "Multimedia"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-08-30-trends-on-tuesday-pokemon-go-es-away-slowly.md",
      
      "filepath" :"news/2016/08/2016-08-30-trends-on-tuesday-pokemon-go-es-away-slowly.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/08/2016-08-30-trends-on-tuesday-pokemon-go-es-away-slowly.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/08/2016-08-30-trends-on-tuesday-pokemon-go-es-away-slowly.md","slug" : "trends-on-tuesday-pokemon-go-es-away-slowly","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/08/30/trends-on-tuesday-pokemon-go-es-away-slowly/","content" :"\u003cp\u003eAccording to a recent report in Bloomberg, the \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/07/12/trends-on-tuesday-adoption-for-pokemon-go-mobile-app-surges/\"\u003ewildly popular, augmented reality game\u003c/a\u003e we reported on for \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/topics/emerging-tech/\"\u003eTrends on Tuesday\u003c/a\u003e a few weeks ago—and the focus of a piece \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/07/12/catch-the-mall-with-pokemon-and-public-services/\"\u003eabout government agencies using it to engage citizens\u003c/a\u003e—appears to have hit a ceiling and is \u003ca href=\"https://www.bloomberg.com/news/articles/2016-08-22/these-charts-show-that-pokemon-go-is-already-in-decline\"\u003eslowly losing active fans in August\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eWhile the mobile game may be losing audience, from a brand perspective Nintendo’s Pokemon franchise was reinvigorated for a new generation of fans which will pay dividends in the future.\u003c/p\u003e\n\u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2016/08/600-x-400-Female-hands-with-mobile-smartphone-stevanovicigor-iStock-Thinksock-500780944.jpg\"\n    alt=\"Female hands with mobile smartphone.\"/\u003e\u003cp\u003estevanovicigor/iStock/Thinksock\u003c/p\u003e\u003c/div\u003e\n\n\n\u003cp\u003eThe app also provided the first mainstream mobile augmented reality experience for many people, so in the future the space can grow with new applications and eventually enter the virtual reality space, which is even more advanced. Pokemon Go also may have changed lives for the better by \u003ca href=\"http://health.usnews.com/wellness/articles/2016-07-11/pokemon-go-has-everyone-exercising\"\u003egetting people more healthy through chasing fake animals\u003c/a\u003e or maybe for worse by \u003ca href=\"http://www.slate.com/articles/technology/gaming/2016/08/i_am_a_hardcore_pokemon_go_player_and_i_might_not_be_ok.html\"\u003egrowing an insatiable need to play\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eChasing trends can be a dangerous and costly game for government agencies, but paying attention to them and finding \u003ca href=\"/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/07/12/catch-the-mall-with-pokemon-and-public-services/\"\u003elow-cost ways to creatively ride the wave\u003c/a\u003e like the National Parks Service did can serve as low-hanging fruit for engaging with citizens where they are spending their time and interest.\u003c/p\u003e\n"}
  ]
}