{
    "version" : "https://jsonfeed.org/version/1",
    "content" : "news",
    "type" : "single",
    "title" : "Rebooting the Social Media Strategy for the National Archives |Digital.gov",
    "description": "Rebooting the Social Media Strategy for the National Archives",
    "home_page_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/","feed_url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/08/26/rebooting-the-social-media-strategy-for-the-national-archives/index.json","item" : [
    {"title" :"Rebooting the Social Media Strategy for the National Archives","summary" : "In six years, you can get a lot done! If you are the International Space Station, you could have orbited the earth 35,040 times. If you are Apple, you could have released 10 new iPhones. If you are the National Archives, you have gone from zero social media accounts to over 100! It’s been six","date" : "2016-08-26T10:00:19-04:00","date_modified" : "2025-01-27T19:42:55-05:00","authors" : {"jeannie-chen" : "Jeannie Chen","mary-king" : "Mary King","hilary-parkinson" : "Hilary Parkinson","dana-allen-greil" : "Dana Allen-Greil"},"topics" : {
        
            "content-strategy" : "Content strategy",
            "product-and-project-management" : "Product and project management",
            "social-media" : "Social media"
            },"branch" : "bc-archive-content-3",
      "filename" :"2016-08-26-rebooting-the-social-media-strategy-for-the-national-archives.md",
      
      "filepath" :"news/2016/08/2016-08-26-rebooting-the-social-media-strategy-for-the-national-archives.md",
      "filepathURL" :"https://github.com/GSA/digitalgov.gov/blob/bc-archive-content-3/content/news/2016/08/2016-08-26-rebooting-the-social-media-strategy-for-the-national-archives.md",
      "editpathURL" :"https://github.com/GSA/digitalgov.gov/edit/bc-archive-content-3/content/news/2016/08/2016-08-26-rebooting-the-social-media-strategy-for-the-national-archives.md","slug" : "rebooting-the-social-media-strategy-for-the-national-archives","url" : "/preview/gsa/digitalgov.gov/bc-archive-content-3/2016/08/26/rebooting-the-social-media-strategy-for-the-national-archives/","content" :"\u003cp\u003eIn six years, you can get a lot done! If you are the International Space Station, you could have orbited the earth 35,040 times. If you are Apple, you could have released 10 new iPhones. If you are the National Archives, you have gone from zero social media accounts to over 100!\u003c/p\u003e\n\u003cp\u003eIt’s been six years since \u003ca href=\"http://archives.gov/social-media/strategies/\"\u003eNARA’s first social strategy\u003c/a\u003e was released. Things have changed in the digital universe, and so we’ve been working on a reboot of our social media strategy. \u003cdiv class=\"image\"\u003e\n  \u003cimg\n    src=\"https://s3.amazonaws.com/digitalgov/_legacy-img/2016/08/NARA-tumblr-taxes-done-switchboard.gif\"\n    alt=\"Animated gif image excerpted from “Right on the Button.” From the series: Motion Picture Films, ca. 1960 - ca. 1970. Records of the Internal Revenue Service, 1791 - 2006.\"/\u003e\u003c/div\u003e\n\n\u003c/p\u003e\n\u003cp\u003eIn 2010, we introduced our \u003ca href=\"http://www.archives.gov/social-media/strategies/\"\u003efirst social media strategy\u003c/a\u003e to continue our commitment to open government and to empower staff to use social media. Now our digital presence reaches hundreds of millions of people. More than 200 National Archives staff contribute to \u003ca href=\"http://www.archives.gov/social-media/\"\u003e130 social media accounts\u003c/a\u003e on 14 different platforms, generating over 250 million views in 2015.\u003c/p\u003e\n\u003cp\u003eAccess and transparency are at the core of our work. With the explosion of digital devices and platforms, we can share our documents and our mission with anyone, anywhere, anytime.\u003c/p\u003e\n\u003cp\u003eTo tackle these new needs and to keep us current for our audiences and stakeholders, we have come up with this new plan. We met with staff and asked them about their goals and needs for social media–and we asked staff what challenges they faced when using social media. We also researched social strategies of other influential institutions, we analyzed our social media and web data, and we read up on best practices. We led lightning sessions to get feedback and suggestions from other galleries, museums, archives, and libraries. Now, we need to hear from you!\u003c/p\u003e\n\u003cp\u003eYour feedback is needed to make this strategy the best it can be and we want to hear what you think. We see this as a living document, so we’ve \u003ca href=\"http://usnationalarchives.github.io/social-media-strategy/\"\u003epublished the strategy on GitHub,\u003c/a\u003e a collaborative development web platform.\u003c/p\u003e\n\u003cp\u003eTake a look at the \u003ca href=\"http://usnationalarchives.github.io/social-media-strategy/\"\u003eNational Archives Social Media Strategy\u003c/a\u003e and leave a comment below. Or, \u003ca href=\"mailto:socialmedia@nara.gov\"\u003esend us an email\u003c/a\u003e and let us know what you think. Please be sure to add your comments by September 16 so we can include your feedback in our plan!\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eThis post and strategy were written by Jeannie Chen, Mary King, and Hilary Parkinson, with contributions by Dana Allen-Greil.\u003c/em\u003e\n\u003cem\u003eThis post was originally published on the \u003ca href=\"https://narations.blogs.archives.gov/\"\u003eblog of the U.S. National Archives\u003c/a\u003e.\u003c/em\u003e\u003c/p\u003e\n"}
  ]
}